Author: Mike Brooks
Publisher: Oxford University Press
ISBN: 0190665297
Category : Computers
Languages : en
Pages : 329
Book Description
Tech Generation: Raising Balanced Kids in a Hyper-Connected World guides parents in teaching their children how to reap the benefits of living in a digital world while also preventing its negative effects.
Tech Generation
Author: Mike Brooks
Publisher: Oxford University Press
ISBN: 0190665319
Category : Psychology
Languages : en
Pages : 329
Book Description
Parents often worry about raising kids in a tech-saturated world - the threats of cyberbullying, video game violence, pornography, and sexting may seem inescapable. And while these dangers exist, there is a much more common and subtle way that technology can cause harm: by eroding our attention spans. Focused attention is fundamental to maintaining quality relationships, but our constant interaction with screens and social media is shortening our attention spans - which takes a toll on our personal connections with friends and family and our ability to form real relationships. Tech Generation: Raising Balanced Kids in a Hyper-Connected World guides parents in teaching their children how to reap the benefits of living in a digital world while also preventing its negative effects. Mike Brooks and Jon Lasser, psychologists with extensive experience working with kids, parents, and teachers, combine cutting-edge research and expertise to create an engaging and helpful guide that emphasizes the importance of the parent-child relationship. They reject an "all or nothing" attitude towards technology, in favor of a balanced approach that neither idealizes nor demonizes the digital. Brooks and Lasser provide strategies for preventing technology from becoming problematic in the first place; steps for addressing problems when they arise; and ways of intervening when problems are out of control. They also discuss the increasingly challenging issue of technology use in schools, and how parents can collaborate with educators when concerns arise over kids' use of technology.
Publisher: Oxford University Press
ISBN: 0190665319
Category : Psychology
Languages : en
Pages : 329
Book Description
Parents often worry about raising kids in a tech-saturated world - the threats of cyberbullying, video game violence, pornography, and sexting may seem inescapable. And while these dangers exist, there is a much more common and subtle way that technology can cause harm: by eroding our attention spans. Focused attention is fundamental to maintaining quality relationships, but our constant interaction with screens and social media is shortening our attention spans - which takes a toll on our personal connections with friends and family and our ability to form real relationships. Tech Generation: Raising Balanced Kids in a Hyper-Connected World guides parents in teaching their children how to reap the benefits of living in a digital world while also preventing its negative effects. Mike Brooks and Jon Lasser, psychologists with extensive experience working with kids, parents, and teachers, combine cutting-edge research and expertise to create an engaging and helpful guide that emphasizes the importance of the parent-child relationship. They reject an "all or nothing" attitude towards technology, in favor of a balanced approach that neither idealizes nor demonizes the digital. Brooks and Lasser provide strategies for preventing technology from becoming problematic in the first place; steps for addressing problems when they arise; and ways of intervening when problems are out of control. They also discuss the increasingly challenging issue of technology use in schools, and how parents can collaborate with educators when concerns arise over kids' use of technology.
Tech Generation
Author: Mike Brooks
Publisher: Oxford University Press
ISBN: 0190665297
Category : Computers
Languages : en
Pages : 329
Book Description
Tech Generation: Raising Balanced Kids in a Hyper-Connected World guides parents in teaching their children how to reap the benefits of living in a digital world while also preventing its negative effects.
Publisher: Oxford University Press
ISBN: 0190665297
Category : Computers
Languages : en
Pages : 329
Book Description
Tech Generation: Raising Balanced Kids in a Hyper-Connected World guides parents in teaching their children how to reap the benefits of living in a digital world while also preventing its negative effects.
Women of Color in Tech
Author: Susanne Tedrick
Publisher: John Wiley & Sons
ISBN: 1119633508
Category : Business & Economics
Languages : en
Pages : 291
Book Description
Highly Commended International Business Book from the 2021 Business Book Awards Nonfiction Book Awards Silver Winner from the Nonfiction Authors Association Winner of CompTIA's 2020 Diversity Technology Leader Spotlight Award Winner of a Technology Rising Star Award from the 2020 Women of Color in STEM Conference Break through barriers to achieve a rewarding future in tech Women of Color in Tech: A Blueprint for Inspiring and Mentoring the Next Generation of Technology Innovators will help you overcome the obstacles that often prevent women of color from pursuing and staying in tech careers. Contrary to popular belief, tech careers are diverse and fun—and they go far beyond just coding. This book will show you that today's tech careers are incredibly dynamic, and you'll learn how your soft skills—communication, public speaking, networking—can help you succeed in tech. This book will guide you through the process of cultivating strong relationships and building a network that will get you were you want to be. You'll learn to identify a strong, knowledgeable support network that you can rely on for guidance or mentorship. This step is crucial in getting young women of color into tech careers and keeping them there. Build your professional network to get the guidance you need Find a mentor who understands your goals and your struggles Overcome negativity and stay motivated through difficult times Identify and develop the soft skills that you need to get ahead in tech Read this book to help bring to life your vision of a future in tech. With practical advice and inspiring stories, you’ll develop the right tools and the right mindset. Whether you're just considering going into tech or you want to take your current career to the next level, Women of Color in Tech will show you how to uncover the resources you need to succeed.
Publisher: John Wiley & Sons
ISBN: 1119633508
Category : Business & Economics
Languages : en
Pages : 291
Book Description
Highly Commended International Business Book from the 2021 Business Book Awards Nonfiction Book Awards Silver Winner from the Nonfiction Authors Association Winner of CompTIA's 2020 Diversity Technology Leader Spotlight Award Winner of a Technology Rising Star Award from the 2020 Women of Color in STEM Conference Break through barriers to achieve a rewarding future in tech Women of Color in Tech: A Blueprint for Inspiring and Mentoring the Next Generation of Technology Innovators will help you overcome the obstacles that often prevent women of color from pursuing and staying in tech careers. Contrary to popular belief, tech careers are diverse and fun—and they go far beyond just coding. This book will show you that today's tech careers are incredibly dynamic, and you'll learn how your soft skills—communication, public speaking, networking—can help you succeed in tech. This book will guide you through the process of cultivating strong relationships and building a network that will get you were you want to be. You'll learn to identify a strong, knowledgeable support network that you can rely on for guidance or mentorship. This step is crucial in getting young women of color into tech careers and keeping them there. Build your professional network to get the guidance you need Find a mentor who understands your goals and your struggles Overcome negativity and stay motivated through difficult times Identify and develop the soft skills that you need to get ahead in tech Read this book to help bring to life your vision of a future in tech. With practical advice and inspiring stories, you’ll develop the right tools and the right mindset. Whether you're just considering going into tech or you want to take your current career to the next level, Women of Color in Tech will show you how to uncover the resources you need to succeed.
Maximizing Lead Generation
Author: Ruth Stevens
Publisher: Pearson Education
ISBN: 0789741148
Category : Business & Economics
Languages : en
Pages : 220
Book Description
The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is "Job One": B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You'll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity and company profits. You'll Learn How To: · Develop and refine rules that consistently lead to higher-quality leads · Gain deeper insights into your customers and their buying processes · Build sophisticated, accurate marketing databases · Identify the media most likely to work for you · Execute highly effective campaigns · Drive huge ROI improvements · Use BANT and other qualification criteria · Apply new "nurturing" techniques to convert "duds" into "diamonds" · Track results and quantify the business value of campaigns · Utilize best practices content marketing and marketing automation · Integrate continuous improvement into lead generation · Discover 10 trends that will transform the way you prospect
Publisher: Pearson Education
ISBN: 0789741148
Category : Business & Economics
Languages : en
Pages : 220
Book Description
The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is "Job One": B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You'll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity and company profits. You'll Learn How To: · Develop and refine rules that consistently lead to higher-quality leads · Gain deeper insights into your customers and their buying processes · Build sophisticated, accurate marketing databases · Identify the media most likely to work for you · Execute highly effective campaigns · Drive huge ROI improvements · Use BANT and other qualification criteria · Apply new "nurturing" techniques to convert "duds" into "diamonds" · Track results and quantify the business value of campaigns · Utilize best practices content marketing and marketing automation · Integrate continuous improvement into lead generation · Discover 10 trends that will transform the way you prospect
Raising Generation Tech
Author: Jim Taylor
Publisher: Sourcebooks, Inc.
ISBN: 1402266774
Category : Family & Relationships
Languages : en
Pages : 248
Book Description
Today's children are being raised as 'digital natives' in a world dominated by popular culture and technology. TV shows, computers, video games, social networking sites, advertisements, and cell phones too often have an unnecessarily strong—and negative– influence on children. But pulling the plug just isn't an option in a world where being connected is essential for success. In Raising Generation Tech, noted parenting and new-media expert Dr. Jim Taylor explores how popular culture and technology shape children's lives. The essential message from Raising Generation Tech is that excessive or unguided exposure to popular culture and technology is not good for children. Rather than offering the usual 'end of days' scenario, Dr. Taylor offers a balanced and optimistic perspective that offers parents insights and practical information they need to ensure that popular culture and technology are tools that benefit their children rather than weapons that hurt them. Six Messages From Raising Generation Tech: Popular culture may be the powerful influence on children today and most of that influence is not healthy to children. Children are being exposed to technology earlier than ever without proper limits or guidance. Excessive exposure to popular culture and technology has been linked to many childhood problems including shorter attention spans, lower grades in school, increased sexual activity and drug use, and obesity. Too early and unguided immersion in popular culture and technology will actually hinder rather than better prepare children for life in the digital world. Key areas in which parents should focus their child-rearing attention include their children's self-identity, values, thinking, relationships, and physical and mental health. The goal for parents is not to disconnect their children, but rather to expose them to popular culture and technology when they are developmentally ready and then give them the perspectives, attitudes, and tools they need to thrive in this digital age. "Raising Generation Tech argues convincingly that children should be raised by their parents, not by popular culture or technology. Dr. Taylor tackles this difficult task with state-of-the-art psychological theory, the latest research, engaging anecdotes, and a healthy dose of sensitivity and humor. Raising Generation Tech is a must read for parents who want their children to thrive in this media-fueled world (which means all parents!). Larry Rosen, Ph.D., author of iDisorder: Understanding Our Obsession With Technology and Overcoming its Hold on Us "Raising Generation Tech will be an eye opener for parents! Rather than offering the usual 'end of the world' scenario, Dr. Jim Taylor offers a balanced perspective that gives parents the insights and practical information they need to ensure that popular culture and technology are tools that benefit their children rather than weapons that harm them." Michele Borba, Ed.D., TODAY show contributor and author of The Big Book of Parenting Solutions: 101 Answers to Your Everyday Challenges and Wildest Worries "The essential message of Raising Generation Tech is that excessive or unguided exposure to popular culture and technology is not good for children. In today's world, parents can't just sit back and play defense. Dr. Jim Taylor empowers parents to prepare their children for life in this digital age." Michelle LaRowe, Author of A Mom's Ultimate Book of Lists,Working Mom's 411 and the Nanny to the Rescue! parenting series
Publisher: Sourcebooks, Inc.
ISBN: 1402266774
Category : Family & Relationships
Languages : en
Pages : 248
Book Description
Today's children are being raised as 'digital natives' in a world dominated by popular culture and technology. TV shows, computers, video games, social networking sites, advertisements, and cell phones too often have an unnecessarily strong—and negative– influence on children. But pulling the plug just isn't an option in a world where being connected is essential for success. In Raising Generation Tech, noted parenting and new-media expert Dr. Jim Taylor explores how popular culture and technology shape children's lives. The essential message from Raising Generation Tech is that excessive or unguided exposure to popular culture and technology is not good for children. Rather than offering the usual 'end of days' scenario, Dr. Taylor offers a balanced and optimistic perspective that offers parents insights and practical information they need to ensure that popular culture and technology are tools that benefit their children rather than weapons that hurt them. Six Messages From Raising Generation Tech: Popular culture may be the powerful influence on children today and most of that influence is not healthy to children. Children are being exposed to technology earlier than ever without proper limits or guidance. Excessive exposure to popular culture and technology has been linked to many childhood problems including shorter attention spans, lower grades in school, increased sexual activity and drug use, and obesity. Too early and unguided immersion in popular culture and technology will actually hinder rather than better prepare children for life in the digital world. Key areas in which parents should focus their child-rearing attention include their children's self-identity, values, thinking, relationships, and physical and mental health. The goal for parents is not to disconnect their children, but rather to expose them to popular culture and technology when they are developmentally ready and then give them the perspectives, attitudes, and tools they need to thrive in this digital age. "Raising Generation Tech argues convincingly that children should be raised by their parents, not by popular culture or technology. Dr. Taylor tackles this difficult task with state-of-the-art psychological theory, the latest research, engaging anecdotes, and a healthy dose of sensitivity and humor. Raising Generation Tech is a must read for parents who want their children to thrive in this media-fueled world (which means all parents!). Larry Rosen, Ph.D., author of iDisorder: Understanding Our Obsession With Technology and Overcoming its Hold on Us "Raising Generation Tech will be an eye opener for parents! Rather than offering the usual 'end of the world' scenario, Dr. Jim Taylor offers a balanced perspective that gives parents the insights and practical information they need to ensure that popular culture and technology are tools that benefit their children rather than weapons that harm them." Michele Borba, Ed.D., TODAY show contributor and author of The Big Book of Parenting Solutions: 101 Answers to Your Everyday Challenges and Wildest Worries "The essential message of Raising Generation Tech is that excessive or unguided exposure to popular culture and technology is not good for children. In today's world, parents can't just sit back and play defense. Dr. Jim Taylor empowers parents to prepare their children for life in this digital age." Michelle LaRowe, Author of A Mom's Ultimate Book of Lists,Working Mom's 411 and the Nanny to the Rescue! parenting series
FOURTH GENERATION R&D: MANAGING KNOWLEDGE, TECHNOLOGY, AND INNOVATION
Author: William L. Miller
Publisher: John Wiley & Sons
ISBN: 9788126516124
Category :
Languages : en
Pages : 376
Book Description
· 4th Generation R&D · Competitive Architecture: The External Framework · Organizational Capability: The Internal Framework · The Knowledge Channel and Market Development · Managing Knowledge and Financial Assets · Organizational Architecture · Organizational Capability Development · The Innovation Business Process
Publisher: John Wiley & Sons
ISBN: 9788126516124
Category :
Languages : en
Pages : 376
Book Description
· 4th Generation R&D · Competitive Architecture: The External Framework · Organizational Capability: The Internal Framework · The Knowledge Channel and Market Development · Managing Knowledge and Financial Assets · Organizational Architecture · Organizational Capability Development · The Innovation Business Process
Power Generation Technologies
Author: Paul Breeze
Publisher: Elsevier
ISBN: 0080480101
Category : Technology & Engineering
Languages : en
Pages : 289
Book Description
This book makes intelligible the wide range of electricity generating technologies available today, as well as some closely allied technologies such as energy storage. The book opens by setting the many power generation technologies in the context of global energy consumption, the development of the electricity generation industry and the economics involved in this sector. A series of chapters are each devoted to assessing the environmental and economic impact of a single technology, including conventional technologies, nuclear and renewable (such as solar, wind and hydropower). The technologies are presented in an easily digestible form.Different power generation technologies have different greenhouse gas emissions and the link between greenhouse gases and global warming is a highly topical environmental and political issue. With developed nations worldwide looking to reduce their emissions of carbon dioxide, it is becoming increasingly important to explore the effectiveness of a mix of energy generation technologies.Power Generation Technologies gives a clear, unbiased review and comparison of the different types of power generation technologies available. In the light of the Kyoto protocol and OSPAR updates, Power Generation Technologies will provide an invaluable reference text for power generation planners, facility managers, consultants, policy makers and economists, as well as students and lecturers of related Engineering courses.· Provides a unique comparison of a wide range of power generation technologies - conventional, nuclear and renewable· Describes the workings and environmental impact of each technology· Evaluates the economic viability of each different power generation system
Publisher: Elsevier
ISBN: 0080480101
Category : Technology & Engineering
Languages : en
Pages : 289
Book Description
This book makes intelligible the wide range of electricity generating technologies available today, as well as some closely allied technologies such as energy storage. The book opens by setting the many power generation technologies in the context of global energy consumption, the development of the electricity generation industry and the economics involved in this sector. A series of chapters are each devoted to assessing the environmental and economic impact of a single technology, including conventional technologies, nuclear and renewable (such as solar, wind and hydropower). The technologies are presented in an easily digestible form.Different power generation technologies have different greenhouse gas emissions and the link between greenhouse gases and global warming is a highly topical environmental and political issue. With developed nations worldwide looking to reduce their emissions of carbon dioxide, it is becoming increasingly important to explore the effectiveness of a mix of energy generation technologies.Power Generation Technologies gives a clear, unbiased review and comparison of the different types of power generation technologies available. In the light of the Kyoto protocol and OSPAR updates, Power Generation Technologies will provide an invaluable reference text for power generation planners, facility managers, consultants, policy makers and economists, as well as students and lecturers of related Engineering courses.· Provides a unique comparison of a wide range of power generation technologies - conventional, nuclear and renewable· Describes the workings and environmental impact of each technology· Evaluates the economic viability of each different power generation system
Generation XL
Author: Joseph Mercola
Publisher: HarperChristian + ORM
ISBN: 1418569925
Category : Health & Fitness
Languages : en
Pages : 267
Book Description
Childhood is a pivotal time for good nutrition. Organs and blood streams nurtured with junk food cannot build a foundation for good health and longevity as an adult. Drs. Joseph Mercola and Ben Lerner believe profound inactivity, addiction to electronic media, and diets of super-sized fast food and sugar-laden beverages have created a national emergency. Generation XL is a clarion call and a detailed guide to giving your child a vibrant, successful future and a healthy, wholesome, invigorating youth. As children riddled with pain, illness, learning disorders, and even depression begin to show up everywhere, rather than looking at brain development, nutrition, and lack of movement as the culprits, concerned parents are turning to more and more medications. Think about that. Is that how we were designed? To make medication a way of life and to be drugged early on a consistent basis? What does the future hold for us when kids are overweight, out of shape, and taking medications for the effects? What kind of children are we creating? This is not a diet book-far, far from it. Dropping another diet book into the same culture will do nothing but take up more room on your shelf. Generation XL shows you how kids were created to eat, breathe, sleep, run, and live. At the same time, Drs. Mercola and Lerner help you change your family culture and recognize where the culture around you isn't working so you can avoid it or help to change it. Since prevention is always easier (and wiser) than cure, incorporating the lifestyle changes suggested in Generation XL gives your child a realistic way to reach and maintain a healthy weight; dramatically reduce the risk of developing type 2 diabetes, cardiovascular disease, and other health risks; and build a strong body and positive mental attitude, maximizing his or her IQ and giving the best chance for success.
Publisher: HarperChristian + ORM
ISBN: 1418569925
Category : Health & Fitness
Languages : en
Pages : 267
Book Description
Childhood is a pivotal time for good nutrition. Organs and blood streams nurtured with junk food cannot build a foundation for good health and longevity as an adult. Drs. Joseph Mercola and Ben Lerner believe profound inactivity, addiction to electronic media, and diets of super-sized fast food and sugar-laden beverages have created a national emergency. Generation XL is a clarion call and a detailed guide to giving your child a vibrant, successful future and a healthy, wholesome, invigorating youth. As children riddled with pain, illness, learning disorders, and even depression begin to show up everywhere, rather than looking at brain development, nutrition, and lack of movement as the culprits, concerned parents are turning to more and more medications. Think about that. Is that how we were designed? To make medication a way of life and to be drugged early on a consistent basis? What does the future hold for us when kids are overweight, out of shape, and taking medications for the effects? What kind of children are we creating? This is not a diet book-far, far from it. Dropping another diet book into the same culture will do nothing but take up more room on your shelf. Generation XL shows you how kids were created to eat, breathe, sleep, run, and live. At the same time, Drs. Mercola and Lerner help you change your family culture and recognize where the culture around you isn't working so you can avoid it or help to change it. Since prevention is always easier (and wiser) than cure, incorporating the lifestyle changes suggested in Generation XL gives your child a realistic way to reach and maintain a healthy weight; dramatically reduce the risk of developing type 2 diabetes, cardiovascular disease, and other health risks; and build a strong body and positive mental attitude, maximizing his or her IQ and giving the best chance for success.
Digital Generations
Author: David Buckingham
Publisher: Routledge
ISBN: 1136683623
Category : Education
Languages : en
Pages : 314
Book Description
Computer games, the Internet, and other new communications media are often seen to pose threats and dangers to young people, but they also provide new opportunities for creativity and self-determination. As we start to look beyond the immediate hopes and fears that new technologies often provoke, there is a growing need for in-depth empirical research. Digital Generations presents a range of exciting and challenging new work on children, young people, and new digital media. The book is organized around four key themes: Play and Gaming, The Internet, Identities and Communities Online, and Learning and Education. The book brings together researchers from a range of academic disciplines – including media and cultural studies, anthropology, sociology, psychology and education – and will be of interest to a wide readership of researchers, students, practitioners in digital media, and educators.
Publisher: Routledge
ISBN: 1136683623
Category : Education
Languages : en
Pages : 314
Book Description
Computer games, the Internet, and other new communications media are often seen to pose threats and dangers to young people, but they also provide new opportunities for creativity and self-determination. As we start to look beyond the immediate hopes and fears that new technologies often provoke, there is a growing need for in-depth empirical research. Digital Generations presents a range of exciting and challenging new work on children, young people, and new digital media. The book is organized around four key themes: Play and Gaming, The Internet, Identities and Communities Online, and Learning and Education. The book brings together researchers from a range of academic disciplines – including media and cultural studies, anthropology, sociology, psychology and education – and will be of interest to a wide readership of researchers, students, practitioners in digital media, and educators.
Grown Up Digital: How the Net Generation is Changing Your World
Author: Don Tapscott
Publisher: McGraw Hill Professional
ISBN: 0071641556
Category : Business & Economics
Languages : en
Pages : 385
Book Description
SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay. The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide. A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing. Grown Up Digital reveals: How the brain of the Net Generation processes information Seven ways to attract and engage young talent in the workforce Seven guidelines for educators to tap the Net Gen potential Parenting 2.0: There's no place like the new home Citizen Net: How young people and the Internet are transforming democracy Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office. The Digital Age is here. The Net Generation has arrived. Meet the future.
Publisher: McGraw Hill Professional
ISBN: 0071641556
Category : Business & Economics
Languages : en
Pages : 385
Book Description
SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay. The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide. A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing. Grown Up Digital reveals: How the brain of the Net Generation processes information Seven ways to attract and engage young talent in the workforce Seven guidelines for educators to tap the Net Gen potential Parenting 2.0: There's no place like the new home Citizen Net: How young people and the Internet are transforming democracy Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office. The Digital Age is here. The Net Generation has arrived. Meet the future.