Strategic Market Management PDF Download
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Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0470689757
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0470689757
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
Author: Dr. Afroze Nazneen
Publisher: Archers & Elevators Publishing House
ISBN: 9394958711
Category : Antiques & Collectibles
Languages : en
Pages : 194
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 54
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Book Description
Author: Kevin Freiberg
Publisher: HarperCollins Leadership
ISBN: 1595554432
Category : Business & Economics
Languages : en
Pages : 561
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Book Description
The Nano car disrupted an entire industry and changed the game in India forever. But this inspiring book is more than the story of one ingenious invention. Nanovation explains how revolutionary business thinking and product design can have profound effects on companies, industries, and the world. Discover the thought processes that bred innovation, the leadership that overcame adversity, the risks that were necessary to avoid failure, and how all of these efforts resulted in success beyond customers’ wildest expectations. This book will inspire you to contest management dogma, taken-for-granted assumptions, and updated systems--asking instead the tough questions of “What if?” and “Why not?” The process may even motivate you to overcome the toughest roadblocks in your career, the limitations of your business, and the biggest challenges facing your industry, In India, entire families?too poor to afford a car?crowd onto a single motor scooter every day to brave the tangled traffic of the streets. One evening, Tata Motor's then–venerable chairman Ratan Tata witnessed something on those rain-soaked streets that horrified him: an overloaded scooter lost traction in a busy intersection and sent several members of a family tumbling across the pavement. In that moment, the dream of Nanovation took root--and Ratan Tata perused it undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how they overcame insurmountable odds to create one of the greatest innovations in the auto industry.Do you have the eyes, the ears, and the hands to be a Nanovator? Endorsed by CEOs of high-profile, worldwide companies spanning many different industries, Nanovation encourages big ideas and even bigger action plans so that you, too, can make your mark.
Author: Ramanuj Majumdar
Publisher: PHI Learning Pvt. Ltd.
ISBN: 9788120339637
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 49
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Book Description
Author: R. Kelly Rainer
Publisher: John Wiley & Sons
ISBN: 0470473525
Category : Computers
Languages : en
Pages : 1105
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Book Description
Information technology professionals will gain invaluable information with this updated resource on how to connect concepts to key business areas. These areas include accounting, finance, marketing, management, human resources, and operations. The new edition provides concise and accessible coverage of core IT topics. Do It Yourself activities show them how to apply the information on the job. Technology professionals will then be able to discover how critical IT is to each functional area and every business.
Author: Pradeep Thakur
Publisher:
ISBN: 9788182743847
Category : Automobile industry and trade
Languages : en
Pages : 198
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Book Description
Author: B. Mahadevan
Publisher: Pearson Education India
ISBN: 9788131730706
Category : Business & Economics
Languages : en
Pages : 676
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Book Description
"Covers the core concepts and theories of production and operations management in the global as well as Indian context. Includes boxes, solved numerical examples, real-world examples and case studies, practice problems, and videos. Focuses on strategic decision making, design, planning, and operational control"--Provided by publisher.
Author: Eva Verešová
Publisher: GRIN Verlag
ISBN: 3668379459
Category : Business & Economics
Languages : en
Pages : 24
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Book Description
Seminar paper from the year 2012 in the subject Economics - Innovation economics, grade: Ausgezeichnet, 1.0, Fachhochschule des bfi Wien GmbH (Technisches Vertriebsmanagement), course: Innovationsmanagement, language: English, abstract: The purpose of this work is a critical analysis of an innovation in the automotive industry, the Tata Nano, the world’s cheapest car unveiled by Tata Motors in 2008. It describes the disruptive product innovation and the company marketing strategy with regard to the fact that the Tata Nano was launched in a low-income country. The focus is on the product design, pricing, promotion, and distribution. The work also includes a failure analysis and examines the reasons why the predicted sales of 20.000 cars per month were not achieved. It also investigates which measures were taken to eliminate those failures.
