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Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0470689757
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0470689757
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
Author: R. Kelly Rainer
Publisher: John Wiley & Sons
ISBN: 0470473525
Category : Computers
Languages : en
Pages : 1105
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Book Description
Information technology professionals will gain invaluable information with this updated resource on how to connect concepts to key business areas. These areas include accounting, finance, marketing, management, human resources, and operations. The new edition provides concise and accessible coverage of core IT topics. Do It Yourself activities show them how to apply the information on the job. Technology professionals will then be able to discover how critical IT is to each functional area and every business.
Author: Dr. Afroze Nazneen
Publisher: Archers & Elevators Publishing House
ISBN: 9394958711
Category : Antiques & Collectibles
Languages : en
Pages : 194
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Book Description
Author: Kevin Freiberg
Publisher: HarperCollins Leadership
ISBN: 1595554432
Category : Business & Economics
Languages : en
Pages : 561
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Book Description
The Nano car disrupted an entire industry and changed the game in India forever. But this inspiring book is more than the story of one ingenious invention. Nanovation explains how revolutionary business thinking and product design can have profound effects on companies, industries, and the world. Discover the thought processes that bred innovation, the leadership that overcame adversity, the risks that were necessary to avoid failure, and how all of these efforts resulted in success beyond customers’ wildest expectations. This book will inspire you to contest management dogma, taken-for-granted assumptions, and updated systems--asking instead the tough questions of “What if?” and “Why not?” The process may even motivate you to overcome the toughest roadblocks in your career, the limitations of your business, and the biggest challenges facing your industry, In India, entire families?too poor to afford a car?crowd onto a single motor scooter every day to brave the tangled traffic of the streets. One evening, Tata Motor's then–venerable chairman Ratan Tata witnessed something on those rain-soaked streets that horrified him: an overloaded scooter lost traction in a busy intersection and sent several members of a family tumbling across the pavement. In that moment, the dream of Nanovation took root--and Ratan Tata perused it undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how they overcame insurmountable odds to create one of the greatest innovations in the auto industry.Do you have the eyes, the ears, and the hands to be a Nanovator? Endorsed by CEOs of high-profile, worldwide companies spanning many different industries, Nanovation encourages big ideas and even bigger action plans so that you, too, can make your mark.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 54
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Book Description
Author: Ramya Ramamurthy
Publisher: Hachette India
ISBN: 9351951413
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
What happens when prominent brands: Send faulty products into the market? Defy governmental regulations? Back the wrong marketing message? Have management spats in public? Or simply fail to anticipate a major trend? Over the years, prominent brands in India across product categories, both home-grown and multinational, have tackled crises – some unexpected and some self-inflicted, but each a defining factor in shaping a company’s future. In a first-of-its-kind narrative, Rebuild brings together the stories behind some of India’s biggest businesses that dealt with potential disaster and emerged on the other side – either victorious or wiser. Digging deep into the crisis management strategies adopted by companies such as Coca-Cola, Unilever, Kingfisher, Tata Sons, Indian Premier League, Facebook, Uber, Nokia, Nestlé Maggi Noodles and several more, it analyses the steps that different organizations have taken to minimize damage to their brand, and describes how (if at all) they recovered. Featuring interviews with top management executives as well as expert brand-watchers, Rebuild closely examines the circumstances that cause brands to falter – faulty products, leadership changes, disastrous sales cycles and competition activity, among others – and provides invaluable insights that may serve as cautionary tales for organizations, both small and large.
Author: Dr Vipul Jain
Publisher: Notion Press
ISBN: 1947752235
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Want to be a brand, what are you waiting for, want to know whether brands are born or made. All this and lot more is hiding in “God-The Mantra Of Branding”. Experience the art of branding with some of the most popular brands and see it through the eyes of “Mahabharata”, the greatest epic of earth. Come with me I will take you to your most wonderful experience of your life time. Let us start the journey of becoming a brand
Author: Anuradha Dayal-Gulati
Publisher: Northwestern University Press
ISBN: 0810126958
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
focuses on India's airline, pharmaceutical, automobile, hospitality, food, and telecommunications industries to create a well-rounded profile of the evolving Indian market. An essay on each business sector describes its market structure, the current state of the industry, the main players, key economic forces, and selected business strategies, analyzing how the sector might develop over the next five to ten years against the backdrop of the deeper economic and demographic transitions that are taking place in India. In sum, this anthology enumerates the challenges and opportunities for companies---both domestic and multinational---doing business in India today. --Book Jacket.
Author: Amaresh Chakrabarti
Publisher: Springer Nature
ISBN: 9811600848
Category : Technology & Engineering
Languages : en
Pages : 915
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Book Description
This book showcases cutting-edge research papers from the 8th International Conference on Research into Design (ICoRD 2021) written by eminent researchers from across the world on design processes, technologies, methods and tools, and their impact on innovation, for supporting design for a connected world. The theme of ICoRD‘21 has been “Design for Tomorrow”. The world as we know it in our times is increasingly becoming connected. In this interconnected world, design has to address new challenges of merging the cyber and the physical, the smart and the mundane, the technology and the human. As a result, there is an increasing need for strategizing and thinking about design for a better tomorrow. The theme for ICoRD’21 serves as a provocation for the design community to think about rapid changes in the near future to usher in a better tomorrow. The papers in this book explore these themes, and their key focus is design for tomorrow: how are products and their development be addressed for the immediate pressing needs within a connected world? The book will be of interest to researchers, professionals and entrepreneurs working in the areas on industrial design, manufacturing, consumer goods, and industrial management who are interested in the new and emerging methods and tools for design of new products, systems and services.
Author: Amitav Chakravarti
Publisher: Springer
ISBN: 1137466693
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
