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Author: Mircea Raianu
Publisher: Harvard University Press
ISBN: 067498451X
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
An eye-opening portrait of global capitalism spanning 150 years, told through the history of the Tata corporation. Nearly a century old, the grand faade of Bombay House is hard to miss in the historic business district of Mumbai. This is the iconic global headquarters of the Tata Group, a multinational corporation that produces everything from salt to software. After getting their start in the cotton and opium trades, the Tatas, a Parsi family from Navsari, Gujarat, ascended to commanding heights in the Indian economy by the time of independence in 1947. Over the course of its 150-year history Tata spun textiles, forged steel, generated hydroelectric power, and took to the skies. It also faced challenges from restive workers fighting for their rights and political leaders who sought to curb its power. In this sweeping history, Mircea Raianu tracks the fortunes of a family-run business that was born during the high noon of the British Empire and went on to capture the worldÕs attention with the headline-making acquisition of luxury car manufacturer Jaguar Land Rover. The growth of Tata was a complex process shaped by world historical forces: the eclipse of imperial free trade, the intertwined rise of nationalism and the developmental state, and finally the return of globalization and market liberalization. Today Tata is the leading light of one of the worldÕs major economies, selling steel, chemicals, food, financial services, and nearly everything else, while operating philanthropic institutions that channel expert knowledge in fields such as engineering and medicine. Based on painstaking research in the companyÕs archive, Tata elucidates how a titan of industry was created and what lessons its story may hold for the future of global capitalism.
Author: Mircea Raianu
Publisher: Harvard University Press
ISBN: 067498451X
Category : Business & Economics
Languages : en
Pages : 305
Get Book Here
Book Description
An eye-opening portrait of global capitalism spanning 150 years, told through the history of the Tata corporation. Nearly a century old, the grand faade of Bombay House is hard to miss in the historic business district of Mumbai. This is the iconic global headquarters of the Tata Group, a multinational corporation that produces everything from salt to software. After getting their start in the cotton and opium trades, the Tatas, a Parsi family from Navsari, Gujarat, ascended to commanding heights in the Indian economy by the time of independence in 1947. Over the course of its 150-year history Tata spun textiles, forged steel, generated hydroelectric power, and took to the skies. It also faced challenges from restive workers fighting for their rights and political leaders who sought to curb its power. In this sweeping history, Mircea Raianu tracks the fortunes of a family-run business that was born during the high noon of the British Empire and went on to capture the worldÕs attention with the headline-making acquisition of luxury car manufacturer Jaguar Land Rover. The growth of Tata was a complex process shaped by world historical forces: the eclipse of imperial free trade, the intertwined rise of nationalism and the developmental state, and finally the return of globalization and market liberalization. Today Tata is the leading light of one of the worldÕs major economies, selling steel, chemicals, food, financial services, and nearly everything else, while operating philanthropic institutions that channel expert knowledge in fields such as engineering and medicine. Based on painstaking research in the companyÕs archive, Tata elucidates how a titan of industry was created and what lessons its story may hold for the future of global capitalism.
Author: Ratan Tata
Publisher: Hay House, Inc
ISBN: 9385827308
Category : Self-Help
Languages : en
Pages : 452
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Book Description
In times of adversity, you have two choices — you can either steal yourself away from the situation or steel yourself up towards it. For Ratan Tata, the choice was made early on. To be given the reins to India’s largest business conglomerate can be extremely daunting. But Ratan Tata’s takeover as the chairman of the Tata group proved that what is already great can be made even better. His legacy has the innate power to inspire great leadership. His success can motivate any beyond words. But, if how the world sees you is a result of how well you communicate, Ratan Tata’s wisdom is unmatchable. This book contains his simplicity, his determination, his defining moments, his generosity, his learning curve, his humility and his intellectual curiosity. From a man who has lived his days redefining success, his experiences and learnings can brighten the light at the end of any entrepreneurial tunnel. If ever, on your journey of life, you need a little nudge, a push or a spark, this book will never fail to deliver. Not even for a nano second.
Author: Morgen Witzel
Publisher: Penguin UK
ISBN: 8184753918
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world's first Rs. 1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you're an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.
Author: Harish Bhat
Publisher: Penguin Random House India Private Limited
ISBN: 9391149294
Category : Self-Help
Languages : en
Pages : 225
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Book Description
A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; meeting a 'relatively unknown young monk' who later went on to be known as Swami Vivekananda; a photograph that Kalpana Chawla carried along with her on her first mission into space; the fascinating story of the first-ever Indian team at the Olympics; how 'OK TATA' made its way to the back of millions of trucks on the Indian highways, and many more. #Tatastories is a collection of little-known tales of individuals, events and places from the Tata Group that have shaped the India we live in today.
Author: Morgen Witzel
Publisher: Penguin Books India
ISBN: 0670084069
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
"With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand ..."--Publisher description.
Author: Peter Casey
Publisher: Penguin UK
ISBN: 9351188108
Category : Literary Collections
Languages : en
Pages : 184
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Book Description
There is simply no other major business like the Tata Group—a company whose bottom line is doing the right thing for society. How did Tata transform itself from a family-owned business to one of the most professionally managed enterprises in the world? How did it become a world leader in an array of unrelated businesses—from steel and automobile manufacturing to hotels and IT consulting? What exactly is the ‘Tata Way’, which has earned it so much admiration and respect? This brief history of the Tatas charts the contribution of every Tata chairman—from Jamsetji Tata, who set up the company in 1868, to Ratan Tata and Cyrus Mistry—and explores the values at the heart of the Tata Group, as well as the role played in its development by the philanthropic trusts that own two-thirds of the company. For anyone curious about this Indian company that has become a leading global player, this book is the perfect introduction.
Author: A.J. Tata
Publisher: A.J. Tata
ISBN: 1475605846
Category : Fiction
Languages : en
Pages : 518
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Book Description
#1 NY Times Bestselling authors WEB Griffin and WE Butterworth IV call Rogue Threat an "Explosive seat-of-your-pants thriller!" When a fleet of unmanned aerial drones disappears, the U.S. Vice President turns to Matt Garrett, still nursing the wounds he suffered in the Philippines. As Matt leaps into action, a terrorist commandeers Garrett's jet and a former Iraqi General with a startling link to Garrett's brother emerges from hiding. Matt discovers that international terrorists have kidnapped the world's leading expert on nanotechnology, who has enabled the missing Predators to locate, track, swarm, and kill...all by themselves. Meanwhile, the enemy has launched a flurry of attacks throughout America's heartland. The country is on edge as citizens wonder whether the terrorists have the capacity to deal a devastating blow with weapons of mass destruction. But Garrett is beginning to suspect that the true enemy may be all too close to home. A chilling tale of intrigue and power written by an author who has experienced combat up close, this is the story of a nation on the brink of chaos and a man about to uncover an unthinkable conspiracy. "A.J. Tata is the new Tom Clancy! " —Brad Thor, #1 NY Times Bestselling Author of The Apostle "I loved Rogue Threat! Vince Flynn and Brad Thor better watch out because there is a new player in the genre. I was pleasantly surprised the technology and military aspects were prominent, but did not overwhelm the characters and the story. Matt Garrett leaps off the page and readers will clamor to see what A.J. Tata has in store for him next. This is a must read.” —Author Magazine “Packed with adrenaline and action, Rogue Threat is riveting entertainment at its best! One of the very best thriller novels this year. Five Stars!" —The Military Writers Society of America "This Tom Clancy walks the walk."—U.S. News and World Report “Rogue Threat has is all: terrific characters, blistering narrative drive, and best of all, a killer of a plot. A retired brigadier general, Tata's clearly 'been there and done that.' And his expertise and experience shine through on every page of this powerful and timely book. Great stuff!” —John Lescroart, NY Times bestselling author of A Plague of Secrets
Author: A. J. Tata
Publisher: St. Martin's Press
ISBN: 1250270499
Category : Fiction
Languages : en
Pages : 296
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Book Description
"Readers are going to love Garrett Sinclair, who reads like this generation's Jason Bourne." —Ryan Steck "If you are looking for a good night’s sleep, leave this one in the nightstand." —Jack Carr Parizad rose through his nation’s military to become a lethal soldier and brilliant tactical commander. Now a general, he leads Quds Force, an extremist terrorist organization targeting America and its western allies. The United States has just uncovered a biochemical weapon developed by Parizad’s group. A viral agent, it attacks a person’s nervous system and renders them susceptible to mind control. Parizad plans to unleash the weapon in Washington D. C. on Inauguration Day during the swearing in of the country’s first female president, turning civilians into weapons. Army Lieutenant General Garrett Sinclair and his Joint Special Operations team are assigned to stop the terrorist strike. Sinclair pursues Parizad across the Middle East, Europe, and in the U.S., only to discover a deeper conspiracy—a revelation that his wife may not have died from cancer but was murdered. Separated from his teammates and unsure of who he can trust, Sinclair is on a mission not only to save his country, but to avenge his family.
Author: R M Lala
Publisher: Penguin Books India
ISBN: 9780143062066
Category : History
Languages : en
Pages : 288
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Book Description
Jamsetji Nusserwanji Tata Was Born In 1839, And In His Lifetime India Remained Firmly Under British Rule. Yet The Projects He Envisioned Laid The Foundation For The Nation S Development Once It Became Independent. More Extraordinary Still, These Institutions Continue To Set The Pace For Others In Their Respective Areas. For, Among His Many Achievements Are The Indian Institute Of Science In Bangalore, Which Has Groomed Some Of The Country S Best Scientists, The Tata Steel Plant In Jamshedpur, Which Marked The Country S Transition From Trading To Manufacturing, His Pioneering Hydro-Electric Project, And The Taj Mahal Hotel In Mumbai, One Of The Finest In The World. In These As In Other Projects He Undertook, Jamsetji Revealed The Unerring Instinct Of A Man Who Knew What It Would Take To Restore The Pride Of A Subjugated Nation And Help It Prepare For A Place Among The Leading Nations Of The World Once It Came Into Its Own. The Scale Of The Projects Required Abilities Of A High Order. In Some Cases It Was Sheer Perseverance That Paid Off As With Finding A Suitable Site For The Steel Project. In Others, Such As The Indian Institute Of Science, It Was His Exceptional Persuasive Skills And Patience That Finally Got Him The Approval Of A Reluctant Viceroy, Lord Curzon. In For The Love Of India, R.M. Lala Has Drawn Upon Fresh Material From The India Office Library In London And Other Archives, As Also Jamsetji S Letters, To Portray The Man And His Age. It Is An Absorbing Account That Makes Clear How Remarkable Jamsetji S Achievement Truly Was, And Why, Even Now, One Hundred Years After His Death, He Seems Like A Man Well Ahead Of The Times.
Author: Peter Casey
Publisher: Viking
ISBN: 9780670090228
Category : Biography & Autobiography
Languages : en
Pages : 0
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Book Description
The first and only authorized biography on Tata Group including the Tata-Mistry legal battle, exclusive interviews with Ratan Tata, and never-before-seen photographs of the Tata family. In 1868, Jamsetji Tata, a visionary of his time, lit the flame that went on to become Tata and its group of companies. This business grew into an extraordinary one. One that some may even call 'the greatest company in the world'. Over the decades, the business expanded and prospered under the leadership of the various keepers of the flame, such as Sir Dorabji Tata, J.R.D. Tata and Ratan Tata, to name a few. But one day, the headlines boldly declared that the chairman of the board of Tata Sons, Cyrus Mistry, had been fired. What went wrong? In this exclusive and authorized book, insiders of the Tata businesses open up to Peter Casey for the first time to tell the story. From its humble beginnings as a mercantile company to its growth as a successful yet philanthropic organization to its recent brush with Mistry, this is a book that every business- minded individual must read.
