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Author: William Thompson
Publisher: Longman Publishing Group
ISBN:
Category : Business & Economics
Languages : en
Pages : 532
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Book Description
This book is about meeting organizational goals through public relations writing at a historical moment when new technology and a fresh strategic vision make it possible to reconceptualize what public relations writing can accomplish.
Author: William Thompson
Publisher: Longman Publishing Group
ISBN:
Category : Business & Economics
Languages : en
Pages : 532
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Book Description
This book is about meeting organizational goals through public relations writing at a historical moment when new technology and a fresh strategic vision make it possible to reconceptualize what public relations writing can accomplish.
Author: William Thompson
Publisher:
ISBN: 9780801317408
Category : Public relations
Languages : en
Pages : 0
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Book Description
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309439124
Category : Social Science
Languages : en
Pages : 171
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Book Description
Estimates indicate that as many as 1 in 4 Americans will experience a mental health problem or will misuse alcohol or drugs in their lifetimes. These disorders are among the most highly stigmatized health conditions in the United States, and they remain barriers to full participation in society in areas as basic as education, housing, and employment. Improving the lives of people with mental health and substance abuse disorders has been a priority in the United States for more than 50 years. The Community Mental Health Act of 1963 is considered a major turning point in America's efforts to improve behavioral healthcare. It ushered in an era of optimism and hope and laid the groundwork for the consumer movement and new models of recovery. The consumer movement gave voice to people with mental and substance use disorders and brought their perspectives and experience into national discussions about mental health. However over the same 50-year period, positive change in American public attitudes and beliefs about mental and substance use disorders has lagged behind these advances. Stigma is a complex social phenomenon based on a relationship between an attribute and a stereotype that assigns undesirable labels, qualities, and behaviors to a person with that attribute. Labeled individuals are then socially devalued, which leads to inequality and discrimination. This report contributes to national efforts to understand and change attitudes, beliefs and behaviors that can lead to stigma and discrimination. Changing stigma in a lasting way will require coordinated efforts, which are based on the best possible evidence, supported at the national level with multiyear funding, and planned and implemented by an effective coalition of representative stakeholders. Ending Discrimination Against People with Mental and Substance Use Disorders: The Evidence for Stigma Change explores stigma and discrimination faced by individuals with mental or substance use disorders and recommends effective strategies for reducing stigma and encouraging people to seek treatment and other supportive services. It offers a set of conclusions and recommendations about successful stigma change strategies and the research needed to inform and evaluate these efforts in the United States.
Author:
Publisher:
ISBN: 9780642880635
Category : Advertising, Direct-mail
Languages : en
Pages : 28
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Book Description
Author: David Priemer
Publisher: Page Two
ISBN: 1989603203
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
While a Vice President at Salesforce, David Priemer had an epiphany during one of the company's high-pressure selling periods: the very sales tactics they were using were not working on him. Yes, the numbers still showed results, but through brute force rather than elegance and efficiency. Priemer also discovered that his sales colleagues were spending far more time on leads that did not convert to sales than on those that did. His company--and his entire profession--was acting with more than enough gusto, but without enough awareness and empathy. They were not selling the way they buy. Sell the Way You Buy is about much more than putting yourself in the customer's shoes. Customers don't always know what they want or need, or they may be seeking a solution for something that isn't their core problem. They suffer from status quo bias, from recency bias, from confirmation bias. And meanwhile, the state of overwhelming choice has most products and solution providers adrift in the "Sea of Sameness." In today's world, almost everyone is in sales, but as Priemer realized, we don't teach it. Sell the Way You Buy will show you how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers (how to talk to people). Priemer reveals scientifically supported methods to understand the customer, identify their needs, and move them toward the right solution--all the while teaching you to avoid all the reasons why the average person doesn't like salespeople. In short, to sell the way you buy.
Author:
Publisher:
ISBN:
Category : Banks and banking, Central
Languages : en
Pages : 44
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Book Description
Inflation-targeting central banks have a respectable track record at explaining their policy actions and corresponding inflation outturns. Using a simple forward-looking policy rule and an assessment of inflation reports, we provide a new methodology for the empirical evaluation of consistency in central bank communication. We find that the three communication tools-inflation targets, inflation forecasts, and verbal assessments of inflation factors contained in quarterly inflation reports-provided a consistent message in five out of six observations in our 2000-05 sample of Chile, the Czech Republic, Hungary, Poland, Thailand, and Sweden.
Author: Kevin McTigue
Publisher: Bookbaby
ISBN: 9781098390457
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.
Author: Robert S. Ehlers, Jr.
Publisher: University Press of Kansas
ISBN: 070062144X
Category : History
Languages : en
Pages : 440
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Book Description
When large formations of Allied four-engine bombers finally flew over Europe, it marked the beginning of the end for the Third Reich. Their relentless hammering of Germany-totaling more than 1.4 million missions-took out oil refineries, industries, and transportation infrastructures vital to the Reich's war effort. While other accounts have focused on operational details, this is the first book to reveal the crucial role of air intelligence in these dramatic campaigns. Robert Ehlers reexamines these bombings through the lens of both air intelligence and operations, a dual approach that shows how the former was so vital to the latter's success. Air intelligence was essential to both targeting and damage assessment, and by demonstrating its contributions to the Combined Bomber Offensive of 1943-1945, Ehlers provides a wealth of new insight into the war. Ehlers describes the close ties that developed between the Royal Air Force's "precision intelligence" arm and the U.S. Army Air Force's "precision bombardment" forces, telling how the RAF's photographic reconnaissance and signals intelligence steered both British and American bombers to the right targets at the right intervals with the right munitions. He shows that the greatest strength of this partnership was its ability to orchestrate all aspects of damage assessment within an effective organizational structure, so that by 1944 senior air commanders-like the RAF's Arthur "Bomber" Harris and the AAF's Carl "Tooey" Spaatz-could gauge the accuracy of bombing with a high degree of precision, analyze its effects on the German war effort, and determine its effectiveness in helping the Allies achieve strategic objectives. Ehlers focuses on three key offensives in 1944-against French and Belgian rail supply lines delivering German troops and supplies to Normandy, against German oil refineries, and against railroads and waterways inside the Reich-that had a disastrous effect on the Nazi war effort. In the process, he underscores the degree to which bombers constituted part of a highly effective combined-arms force, giving Allied armies crucial advantages on the battlefield. Drawing on a huge collection of bomb-damage assessment photographs and a wealth of other archival sources, he shows that the success of these and other efforts can be traced directly to the success of air intelligence. Providing a deeper and more accurate understanding of the bomber campaigns' role in the Allied victory, Ehlers's study testifies to the strategic importance of these efforts in that war and provides a tool for understanding the importance of intelligence operations in future conflicts.
Author: Aspatore
Publisher:
ISBN: 9780314286826
Category : Branding (Marketing)
Languages : en
Pages : 0
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Book Description
Creating an Effective Marketing Message provides an authoritative, insiders perspective on developing a winning messaging strategy that encapsulates the companys brand and delivers a compelling story. Featuring experienced marketing executives from some of the top companies in the nation, this book presents an in-depth look at keeping pace with market demands, exploring social media channels, and maintaining authenticity, consistency, and clarity in an increasingly complex environment. From conducting market research to constructing personalized content, these experts share their best practices for reaching target audiences and building key relationships that help grow the business. Additionally, these top executives discuss the importance of using data and analytics to measure message impact and how to craft communications that address the key customer question, Whats in it for me? The different niches represented and the breadth of perspectives presented enable readers to get inside some of the leading marketing minds of today, as these experienced executives offer their thoughts on developing strategic marketing messages that represent the companys brand and successfully capture the audiences attention.
Author: Wolfgang Donsbach
Publisher: John Wiley & Sons
ISBN: 1118789237
Category : Social Science
Languages : en
Pages : 706
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Book Description
This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online
