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Author: Anindya Ghose
Publisher: MIT Press
ISBN: 0262340410
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.
Author: Anindya Ghose
Publisher: MIT Press
ISBN: 0262340410
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.
Author: Katrinell M. Davis
Publisher: UNC Press Books
ISBN: 1469662116
Category : Social Science
Languages : en
Pages : 281
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Book Description
After a cascade of failures left residents of Flint, Michigan, without a reliable and affordable supply of safe drinking water, citizens spent years demanding action from their city and state officials. Complaints from the city's predominantly African American residents were ignored until independent researchers confirmed dangerously elevated blood lead levels among Flint children and in the city's tap water. Despite a 2017 federal court ruling in favor of Flint residents who had demanded mitigation, those efforts have been incomplete at best. Assessing the challenges that community groups faced in their attempts to advocate for improved living conditions, Tainted Tap offers a rich analysis of conditions and constraints that created the Flint water crisis. Katrinell Davis contextualizes the crisis in Flint's long and troubled history of delivering essential services, the consequences of regional water-management politics, and other forms of systemic neglect that impacted the working-class community's health and well-being. Using ethnographic and empirical evidence from a range of sources, Davis also sheds light on the forms of community action that have brought needed changes to this underserved community.
Author: Leo Dillon
Publisher: Scholastic Inc.
ISBN: 9780590478830
Category : Juvenile Nonfiction
Languages : en
Pages : 56
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Book Description
In illustrations and rhyme describes the dancing of Bill "Bojangles" Robinson, one of the most famous tap dancers of all time. A brief Afterword outlines his career.
Author: Carlyle S. Harris
Publisher: Zondervan
ISBN: 0310359120
Category : Biography & Autobiography
Languages : en
Pages : 264
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Book Description
Discover never-before-told details of POW underground operations during the Vietnam War told through one airman's inspiring story of true love, honor, and courage. Air Force pilot Captain Carlyle "Smitty" Harris was shot down over Vietnam on April 4, 1965 and taken to the infamous Hoa Lo prison--nicknamed the "Hanoi Hilton." For the next eight years, Smitty and hundreds of other American POWs--including John McCain and George "Bud" Day--suffered torture, solitary confinement, and unimaginable abuse. It was there that Smitty covertly taught many other POWs the Tap Code--an old, long-unused method of communication from World War II. Using the code, they could softly tap messages of encouragement to lonely neighbors and pass along resistance policies from their leaders. The code quickly became a lifeline during their internment. It helped the prisoners boost morale, stay unified, communicate the chain of command, and prevail over a brutal enemy. Meanwhile, back home in the United States, Harris's wife, Louise, raised their three children alone, unsure of her husband's fate for seven long years. One of the first POW wives of the Vietnam War, she became a role model for other military wives by advocating for herself and her children in her husband's absence. Told through both Smitty's and Louise's voices, Tap Code shares the riveting true story of: Ingenuity under pressure Strength and dignity in the face of a frightening enemy The hope, faith, and resolve necessary to endure even the darkest circumstances Praise for Tap Code: "Tap Code is an incredible story about two American heroes. Col. "Smitty" Harris and his wife, Louise, epitomize the definition of commitment--to God, to country, and to family. This tale of extreme perseverance will restore your faith in the human spirit." --Brigadier General John Nichols, USAF "The incomprehensibly long ordeal of the Harris family is agonizing. Their love, faith, loyalty, and courage epitomize all that is good about America." --Lt. Col. Orson Swindle, USMC (ret.), POW, Hanoi, 11/11/1966 to 3/4/1973
Author: Lisa Guernsey
Publisher: John Wiley & Sons
ISBN: 1119091756
Category : Education
Languages : en
Pages : 304
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Book Description
A guide to promoting literacy in the digital age With young children gaining access to a dizzying array of games, videos, and other digital media, will they ever learn to read? The answer is yes—if they are surrounded by adults who know how to help and if they are introduced to media designed to promote literacy, instead of undermining it. Tap, Click, Read gives educators and parents the tools and information they need to help children grow into strong, passionate readers who are skilled at using media and technology of all kinds—print, digital, and everything in between. In Tap, Click, Read authors Lisa Guernsey and Michael H. Levine envision a future that is human-centered first and tech-assisted second. They document how educators and parents can lead a new path to a place they call 'Readialand'—a literacy-rich world that marries reading and digital media to bring knowledge, skills, and critical thinking to all of our children. This approach is driven by the urgent need for low-income children and parents to have access to the same 21st-century literacy opportunities already at the fingertips of today's affluent families.With stories from homes, classrooms and cutting edge tech labs, plus accessible translation of new research and compelling videos, Guernsey and Levine help educators, parents, and America's leaders tackle the questions that arise as digital media plays a larger and larger role in children's lives, starting in their very first years of life. Tap, Click, Read includes an analysis of the exploding app marketplace and provides useful information on new review sites and valuable curation tools. It shows what to avoid and what to demand in today's apps and e-books—as well as what to seek in community preschools, elementary schools and libraries. Peppered with the latest research from fields as diverse as neuroscience and behavioral economics and richly documented examples of best practices from schools and early childhood programs around the country, Tap, Click, Read will show you how to: Promote the adult-child interactions that help kids grow into strong readers Learn how to use digital media to build a foundation for reading and success Discover new tools that open up avenues for creativity, critical thinking, and knowledge-building that today's children need The book's accompanying website keeps you updated on new research and provides vital resources to help parents, schools and community organizations.
Author: Rachelle Burk
Publisher: Callisto Kids
ISBN:
Category : Juvenile Nonfiction
Languages : en
Pages : 0
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Book Description
Shake, rattle, and roll with a delightful dance book for children ages 1 to 3! Toddlers are natural dancers, and they love to move! Release some of that endless toddler energy and help them develop balance and coordination with this board book edition of Stomp, Wiggle, Clap, and Tap. Colorful pictures offer toddlers visual clues for the movements, and the rhyming words make reading aloud feel like music. Little ones will learn to isolate individual body parts, like their hands, hips, arms, and toes, then harness their imagination with silly dance moves like Bouncy Ball, Ninja Kick, and Hula Hoop! Set the stage for an active childhood with this fun book that gets toddlers moving.
Author: Emma Garcia
Publisher:
ISBN: 9781907967665
Category : Building
Languages : en
Pages : 26
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Book Description
'Tap Tap Bang Bang' is full of bright and colourful tools. What can they all be making? Find out as we 'cree craw' cut with the saw and 'tappety tap' in the nails.
Author: Kashyap Deorah
Publisher: Roli Books Private Limited
ISBN: 9351941574
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
Ever wondered why global investors are willing to write million dollar cheques to young and inexperienced entrepreneurs? Why companies are no longer judged on their ability to make profits? Why the valuation of a startup can dwarf that of its well-established counterpart? Is it a bubble? Or have the rules of the game changed? Can these hyper-funded; technology driven companiesbecome global superpowers? Or is it an unsustainable phenomenon? The Golden Tap gives you the answers. In a remarkably honest, no holds barred account; Kashyap – himself a serial entrepreneur – demystifies the technology ecosystem that exists in India today. From the origins of Amazon and Google, to the remarkable growth of Flipkart and Ola, he meticulously plots and chronicles a connected global sequence of events. Set in this background he recounts his personal roller coaster of a life.A story filled with ambition, greed, vanity, fear and success that all young entrepreneurs can relate to. Is this the business model of the future? Or merely a game of poker played by master investors? The answers pour out of The Golden Tap.
Author: William D Arand
Publisher:
ISBN:
Category :
Languages : en
Pages : 392
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Book Description
Ash's life is anything but normal these days.Having unlocked his Dantian, he's grown in power. Grown to the point where he has others that depend on him for that power.In this world of martial arts, only the strong and the ruthless survive.Everyone else is merely a stepping stone on their path of Cultivation, or an obstacle to be overcome.Or knocked down.A world where the strong rule, and the weak die.Utilizing the Hall, the voice in his head that calls itself Locke, and all the powers available to him, Ash has begun his own journey of Cultivation.Except that as a Fated One, his journey is a narrow and winding path between two cosmic forces. Each one vying for dominance.And that has nothing to do with what Locke has planned for him.This is his second step in his life as a Cultivator. Overcoming his first tribulation, and solidifying his Dantian.This is a VeilVerse novel.Warning and minor spoiler: This novel contains graphic violence, undefined relationships/a full harem, unconventional opinions/beliefs, and a hero who is tactful as a dog at a cat show. Read at your own risk.
Author: Frank McKinney
Publisher: Health Communications Incorporated
ISBN: 9780757313844
Category : Self-Help
Languages : en
Pages : 0
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Book Description
Discover a profound spiritual practice leading to success in the business of life. The Tap is about accepting the inherent responsibility and gaining the confidence in your ability to handle more, whether it's more wealth, health, happiness, or relationships. This book is for those who don't feel they're succeeding at the level they desire in the business we're all in: the business of life. Whether you're seeking greater financial rewards or some other kind of uplift, this book reveals there's one solution: Learning to feel The Tap and then acting on it. It primes you to start thinking that the rewards of success aren't meant for you alone, regardless of whether those rewards are already in hand or coming soon. But the rewards will come with astonishing speed and size to those who act on the greater responsibility that comes with greater blessings. Inspired by the biblical passage, 'from those to whom much is entrusted, much will be expected,' The Tap promises readers that as they attune themselves to this enduring truth, they'll feel God's tap and experience breakthroughs beyond comprehension. In The Tap, renowned real-estate "rock czar" Frank McKinney reveals the most important spiritual principle and practice of his astronomical success. He reveals how God has tapped him (and taps everyone) many times in life, answering prayers and presenting life-changing opportunities. Why, then, haven't you always recognized your own "Tap Moments"? The author explains this common oversight and leads you to find how you, too, have been blessed with the special ability to succeed at some level, yet the rewards of your success aren't meant for you alone. The author isn't a preacher or man of the cloth; he's a businessman who's discovered that faithful stewardship is a prerequisite to receiving greater resources. This inspiring yet practical guide is for those who want to succeed at a higher level with the business we're all in: the business of life. In The Tap, McKinney shows how you, too, can enrich your life beyond what you might ever have imagined for yourself--if you learn how to listen and respond to The Tap. The Tap: Feel it, follow it, and find your highest calling. Sensitize yourself to God's call and be prepared for the times when you're most likely to experience Tap Moments. Have confidence to handle the rapid rate of ascent that usually accompanies The Tap. Realize why you can't really understand or apply such popular ideas as the law of attraction and 'the secret' until you've been tapped. Combine compassionate capitalism and spiritual stewardship for progressive business models and practices.
