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Author: Steve Cuno
Publisher: John Wiley & Sons
ISBN: 0470462604
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to your advantage.
Author: Steve Cuno
Publisher: John Wiley & Sons
ISBN: 0470462604
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to your advantage.
Author: Sheila R. Woody
Publisher: Guilford Press
ISBN: 1462505791
Category : Psychology
Languages : en
Pages : 272
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Book Description
This user-friendly book helps clinicians of any theoretical orientation meet the challenges of evidence-based practice. Presented are tools and strategies for setting clear goals in therapy and tracking progress over the course of treatment, independent of the specific interventions used. A wealth of case examples illustrate how systematic treatment planning can enhance the accountability and efficiency of clinical work and make reporting tasks easier--without taking up too much time. Special features include flowcharts to guide decision making, sample assessment tools, sources for a variety of additional measures, and instructions for graphing client progress. Ideal for busy professionals, the book is also an invaluable text for graduate-level courses and clinical practica.
Author: Jack Kuhatschek
Publisher: Intervarsity Press
ISBN: 9780830812684
Category : Religion
Languages : en
Pages : 163
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Book Description
Providing solid guidelines and using clear illustrations, Jack Kuhatschek explains how to uncover the timeless principles of Scripture. And he shows how to apply those principles to everyday experience. 163 pages, paper
Author: Rameck Hunt
Publisher: No Guess Work
ISBN: 1734889721
Category : Health & Fitness
Languages : en
Pages : 202
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Book Description
Dr. Hunt presents his first medical book, The NO GUESSWORK Diet, based on his unique program that has helped hundreds of his patients lose weight and keep it off. Dr. Hunt's weight management center in Princeton, New Jersey is the only one of its kind in the area. Now, in this book, he shares all the guidance and information that is available in his clinic.With so many gimmicks out there about how to lose weight, many people are confused about what to do. This book takes the guesswork out of weight management, explaining the science simply and laying out the research that shows that this plan is the most effective approach for losing weight and not regaining it. How does the plan work? By taking into account the bodily processes that lead to obesity and explaining what it takes to reverse those processes. Dr. Hunt has devised a unique system that teaches the reader to find their individualized carb number (#WhatsYourCarbNumber) that will allow them to predictably lose 1lb to 2lbs per week. His easy-to-follow, low-carb program leaves readers feeling full and satisfied, and includes an extensive follow-up plan for maintaining your weight. Through it all, Dr. Hunt takes the radical position that a person with obesity is not at fault and that losing weight and maintaining that loss is about more than just will power. In doing so, he takes away the blame and allows readers to focus on the science to help them get to a healthier, sustainable weight. In his three previous books Dr. Hunt worked to motivate readers and help them to see a different life for themselves. NGW is no different. It is written to inspire readers to desire a healthier lifestyle and begin doing the work to get there.
Author: Leanne Spencer
Publisher: Rethink Press
ISBN: 9781781332047
Category : Health & Fitness
Languages : en
Pages : 176
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Book Description
Are you frustrated by one-size-fits-all approaches to health, fitness and nutrition? Are you trying different exercises and diets but finding they're not working for you? Whether you're just starting to exercise and eat healthily, are already serious about your health and fitness or are an athlete, this book is for you.
Author: Kevin Carr
Publisher: Human Kinetics
ISBN: 1492599115
Category : Sports & Recreation
Languages : en
Pages : 201
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Book Description
The term “functional training” has been associated with a fair amount of controversy ever since it became part of the fitness training vernacular more than a decade ago. In Functional Training Anatomy, noted strength and conditioning specialists Kevin Carr and Mary Kate Feit cut through the clutter and misconceptions about functional training and cover all aspects of how to build a purposeful, effective, and efficient program that provides the strength, stability, and mobility you need to support your body in life and in sports. Beginning with a clear definition of what functional training entails, you will learn about the importance of mobility training and its impact on movement quality, performance, and injury reduction. Use the warm-up activities to prepare for high-intensity activities. Use the medicine ball and plyometric exercises to learn to produce and absorb force. Develop power with Olympic lifts, kettlebell swings, and jumping exercises. Improve strength in the upper body, lower body, and core with hip-dominant, knee-dominant, pushing, pulling, and core exercises. See the inner workings of each of the exercises with superb full-color illustrations that show the primary and secondary muscles and connective tissue being used. The detailed instructions for these multiplanar and unilateral exercises ensure you execute each one correctly and safely. The Functional Focus element shows how the exercises translate to specific activities, whether that be an explosive athletic move or simply moving a box. Functional Training Anatomy incorporates traditional and nontraditional exercises and mobility drills that will help you increase functional strength and reduce injury so your body is prepared to support the demands of athletic performance and daily living. Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam.
Author: Alethea Harampolis
Publisher: Artisan Books
ISBN: 1579655300
Category : Crafts & Hobbies
Languages : en
Pages : 273
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Book Description
Flower arranging has never been simpler or more enticing. The women behind Studio Choo, the hottest floral design studio in the country, have created a flower-arranging bible for today's aesthetic. Filled with an array of stunning, easy-to-find flowers, it features 400 photos, more than 40 step-by-step instructions, and useful tips throughout. The arrangements run the gamut of styles and techniques: some are wild and some are structured; some are time-intensive and some are astonishingly simple. Each one is paired with a "flower recipe"; ingredients lists specify the type and quantity of blooms needed; clear instructions detail each step; and hundreds of photos show how to place every stem. Readers will learn how to work with a single variety of flower to great effect, and to create vases overflowing with layered blooms. To top it off, the book is packed with ideas for unexpected vessels, seasonal buying guides, a source directory, a flower care primer, and all the design techniques readers need to know. Alethea Harampolis and Jill Rizzo are the founders of Studio Choo, a San Francisco-based floral design studio that serves up fresh, wild, and sophisticated flower arrangements for any occasion. Their work has been featured in publications such as Sunset, Food & Wine, and Veranda and in the blog Design*Sponge.
Author: Len May
Publisher:
ISBN: 9781953153418
Category : Health & Fitness
Languages : en
Pages : 170
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Book Description
My interest in cannabis began when I was a teenager, and it never ended. I was that passionate about it that people even turned away from me; all had their reasons. Many of them thought cannabis use was wrong basing their beliefs on moral or political ideas. Even today there are people who do not accept that cannabis has medicinal use. Such thinking underestimates the true benefits of this ancient medicine. Making Cannabis Personal is meant to educate people on how cannabis is helping the human especies find wellness and remove the ridiculous stigma still associated such as "but people who use cannabis are just criminals or addicts". People use cannabis therapeutically and benefit from the medicinal properties of cannabis in unexpected ways. That's what this book is about. You will discover amazing stories and miraculous events from experiences of random clients I have helped. Each person from these stories who uses cannabis for wellness has a different experience. Starting from their genetics. Your DNA is personal to you. Cannabis responses are based on each person's genetics, so the responses are personal. I devote several chapters to explain how genetics interacts with cannabinoids to create truly unique experiences. I chronicle how many different people found treatments to recover from illnesses and alleviate conditions that afflict them. In this book I convey stories that may relate to your life, finding out if you're one of these people like Jim, a vet suffering PTSD who found pain relief that helped him get off opioids. Or like Grandma Mary, a woman suffering from side effects of chemo, who found comfort without feeling side effects from cannabis use. Both found comfort in specific CBD formulations that were tailored specifically to match their individual DNA profiles. Writing this book is also a way for me to inspire readers by telling the stories of how everyday people found solutions. My own story is included. How I went from being broke and homeless to being a popular presenter at international conferences. This book chronicles how I turned my passion into a career. I talk about my early entrepreneurial days on the street, the laboratory hours spent testing and classifying cannabis strains, opening and running dispensaries in SoCal, and then building a biotechnology company committed to helping consumers find cannabinoid products that enhance their health and wellness. I'll share what I learned in my journey. As CEO of EndoCanna Health, I help others discover how to use cannabis to better their lives. Cannabis is therapeutic. It affects everyone differently, that's why cannabis is personal. Would you like to join in this story?
Author: Heidi Thompson
Publisher:
ISBN: 9780692878231
Category :
Languages : en
Pages : 142
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Book Description
What if you could clone your best clients and work with them over and over again?Imagine how happy, fulfilled, and profitable you'd be if you could work with more of these ideal clients who appreciate and respect your work and don't object to your prices. Sounds magical, doesn't it? Clone Your Best Clients can help you identify, find, and attract your ideal clients.This book introduces readers to the "Clone Your Best Clients System," a process creative entrepreneurs and wedding business owners use to understand their very best clients and attract more clients just like them. You'll learn how to identify the clients you love to work with and create a marketing plan unique to your business that consistently attracts more of your ideal clients. If you want to work with more of your ideal clients and take the guesswork out of your marketing, this book is for you.
Author: Arch Wilkinson Shaw
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 700
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Book Description
