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Author: John Kearon
Publisher:
ISBN: 9780995594012
Category : Advertising
Languages : en
Pages : 254
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Book Description
"Human beings make decisions in two ways. One is slow, deliberate and calculating. The other is fast, instinctive and emotional. And the fast one is in the driving seat. Psychologists call it System 1. This book shows how businesses can achieve profitable growth by devising their marketing for System 1 decision-making. It reveals how designing for System 1 can unlock success across innovation, advertising, brand building and shopper marketing. It brings together years of work on how people buy, and how to get them buying you."--
Author: John Kearon
Publisher:
ISBN: 9780995594012
Category : Advertising
Languages : en
Pages : 254
Get Book Here
Book Description
"Human beings make decisions in two ways. One is slow, deliberate and calculating. The other is fast, instinctive and emotional. And the fast one is in the driving seat. Psychologists call it System 1. This book shows how businesses can achieve profitable growth by devising their marketing for System 1 decision-making. It reveals how designing for System 1 can unlock success across innovation, advertising, brand building and shopper marketing. It brings together years of work on how people buy, and how to get them buying you."--
Author: Ian O. Angell
Publisher: A&C Black
ISBN: 1780932332
Category : Science
Languages : en
Pages : 256
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Book Description
This book seeks to deconstruct the process of scientific knowledge discovery and theory construction by scrutinizing the circumstances under which all scientific hypotheses are conceived. It concentrates on the interrelatedness of observation, paradox, delusion and self reference in scientific theory and method.
Author: M. G. Rodd
Publisher: Elsevier
ISBN: 1483146898
Category : Technology & Engineering
Languages : en
Pages : 159
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Book Description
Artificial Intelligence in Real-Time Control documents the proceedings of the IFAC Workshop held in Clyne Castle, Swansea, UK, 21-23 September 1988. It includes two keynote addresses that discussed architectural issues for expert systems in real-time control; the problem of representing knowledge and reasoning; and the problems encountered in obtaining such information. Other papers contained in these proceedings are representative of the major research bodies active throughout the world in the application of AI techniques in real-time control, although it was inevitable that a Europe-based conference would highlight the work of the European groups. While AI is clearly still in the process of establishing itself, it is undoubtedly a major new area of engineering endeavor. Practical experience is still relatively limited, and many of the results discussed at this event were obtained through simulation or, in a few cases, from reduced practical experience. The importance, though, lies in the fact that many countries are pouring extensive resources into the attempt to control difficult processes by using AI techniques. The wide cross section of interest was demonstrated by the fact that many diverse industries were represented at the workshop—ranging from power-systems control to telecommunications, and into the steel industry.
Author: Burton L. Alperson
Publisher: Brady Publishing
ISBN:
Category : Computers
Languages : en
Pages : 334
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Book Description
This guide--along with the accompanying PC World Utilities Disk--shows how to use commonly-available hardware, inexpensive or free software, and batch-file programming to execute complex procedures with a single keystroke; use RAM to run programs at super-high speed; create customized on-screen menus; and more. (IBM PC)
Author: Tomas Skersys
Publisher: Springer
ISBN: 3642333087
Category : Computers
Languages : en
Pages : 510
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Book Description
This book constitutes the refereed proceedings of the 18th International Conference on Information and Software Technologies, ICIST 2012, held in Kaunas, Lithuania, in September 2012. The 40 revised full papers presented were carefully reviewed and selected from 81 submissions. The papers are organized in topical sections on artificial intelligence and knowledge engineering, business process modelling, analysis and design, formal analysis and design methods, information and software systems engineering, information technology applications and computer networks, information technology in teaching and learning, ontology, conceptual modelling and databases, requirements engineering and business rules.
Author: Daniel Kahneman
Publisher: Farrar, Straus and Giroux
ISBN: 1429969350
Category : Psychology
Languages : en
Pages : 511
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Book Description
*Major New York Times Bestseller *More than 2.6 million copies sold *One of The New York Times Book Review's ten best books of the year *Selected by The Wall Street Journal as one of the best nonfiction books of the year *Presidential Medal of Freedom Recipient *Daniel Kahneman's work with Amos Tversky is the subject of Michael Lewis's best-selling The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers.
Author: Larry E. Wood
Publisher: CRC Press
ISBN: 1351405888
Category : Computers
Languages : en
Pages : 328
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Book Description
Although numerous sources document aspects of user-centered design, there are few references that consider how a designer transforms the information gathered about users and their work into an effective user interface design. This book explains just how designers bridge that gap. A group of leading experts in GUI design describe their methods in the context of specific design projects, and while the projects, processes, and methods vary considerably, the common theme is building a bridge between user requirements and user interface design.
Author: Ian Church
Publisher: Bloomsbury Publishing
ISBN: 1350258407
Category : Philosophy
Languages : en
Pages : 170
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Book Description
This book centers on two dominant trends within contemporary epistemology: first, the dissatisfaction with the project of analyzing knowledge in terms of necessary and jointly sufficient conditions and, second, the surging popularity of virtue-theoretic approaches to knowledge. Church argues that the Gettier Problem, the primary reason for abandoning the reductive analysis project, cannot viably be solved, and that prominent approaches to virtue epistemology fail to solve the Gettier Problem precisely along the lines his diagnosis predicts. Such an outcome motivates Church to explore a better way forward: non-reductive virtue epistemology. In so doing, he makes room for virtue epistemologies that are not only able to endure what he sees as inevitable developments in 21st-century epistemology, but also able to contribute positively to debates and discussions across the discipline and beyond.
Author: Kuang-Hua Chang
Publisher: SDC Publications
ISBN: 1630575720
Category : Computers
Languages : en
Pages : 201
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Book Description
• Teaches you how to prevent problems, reduce manufacturing costs, shorten production time, and improve estimating • Designed for users new to CAMWorks with basic knowledge of manufacturing processes • Covers the core concepts and most frequently used commands in CAMWorks • Incorporates cutter location data verification by reviewing the generated G-codes This book is written to help you learn the core concepts and steps used to conduct virtual machining using CAMWorks. CAMWorks is a virtual machining tool designed to increase your productivity and efficiency by simulating machining operations on a computer before creating a physical product. CAMWorks is embedded in SOLIDWORKS as a fully integrated module. CAMWorks provides excellent capabilities for machining simulations in a virtual environment. Capabilities in CAMWorks allow you to select CNC machines and tools, extract or create machinable features, define machining operations, and simulate and visualize machining toolpaths. In addition, the machining time estimated in CAMWorks provides an important piece of information for estimating product manufacturing cost without physically manufacturing the product. The book covers the basic concepts and frequently used commands and options you’ll need to know to advance from a novice to an intermediate level CAMWorks user. Basic concepts and commands introduced include extracting machinable features (such as 2.5 axis features), selecting machine and tools, defining machining parameters (such as feed rate), generating and simulating toolpaths, and post processing CL data to output G-codes for support of CNC machining. The concepts and commands are introduced in a tutorial style presentation using simple but realistic examples. Both milling and turning operations are included. One of the unique features of this book is the incorporation of the CL (cutter location) data verification by reviewing the G-codes generated from the toolpaths. This helps you understand how the G-codes are generated by using the respective post processors, which is an important step and an ultimate way to confirm that the toolpaths and G-codes generated are accurate and useful. This book is intentionally kept simple. It primarily serves the purpose of helping you become familiar with CAMWorks in conducting virtual machining for practical applications. This is not a reference manual of CAMWorks. You may not find everything you need in this book for learning CAMWorks. But this book provides you with basic concepts and steps in using the software, as well as discussions on the G-codes generated. After going over this book, you will develop a clear understanding in using CAMWorks for virtual machining simulations, and should be able to apply the knowledge and skills acquired to carry out machining assignments and bring machining consideration into product design in general. Who this book is for This book should serve well for self-learners. A self-learner should have a basic physics and mathematics background. We assume that you are familiar with basic manufacturing processes, especially milling and turning. In addition, we assume you are familiar with G-codes. A self-learner should be able to complete the ten lessons of this book in about forty hours. This book also serves well for class instructions. Most likely, it will be used as a supplemental reference for courses like CNC Machining, Design and Manufacturing, Computer-Aided Manufacturing, or Computer-Integrated Manufacturing. This book should cover four to five weeks of class instructions, depending on the course arrangement and the technical background of the students.
Author: Joaquim Filipe
Publisher: Springer Science & Business Media
ISBN: 3540887105
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
This book contains the best papers of the 9th International Conference on Enterprise Information Systems (ICEIS 2007), held in the city of Funchal, Madeira (Portugal), organized by the Institute for Systems and Technologies of Information, Control and Communication (INSTICC) and the University of Madeira, in collaboration with ACM/SIGMIS and AAAI. Furthermore, the conference was sponsored by the Por- guese Foundation for Science and Technology (FCT). ICEIS has become a major point of contact between research scientists, engineers and practitioners in the area of business applications of information systems. This year, five simultaneous tracks were held, covering different aspects related to ent- prise computing, including: “Databases and Information Systems Integration,” “Arti- cial Intelligence and Decision Support Systems,” “Information Systems Analysis and Specification,” “Software Agents and Internet Computing” and “Human–Computer Interaction”. All tracks focused on real-world applications and highlighted benefits of information systems and technology for industry and services, thus making a bridge between academia and enterprise. Following the success of 2006, ICEIS 2007 received 644 paper submissions from more than 40 countries. In all, 72 papers were published and presented as full papers, i.e., completed work (8 pages in proceedings / 30-min oral presentations), 198 papers, reflecting work-in-progress or position papers, were accepted for short presentation and another 131 for poster presentation.
