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Author: Marta Aymerich
Publisher:
ISBN: 9789812457394
Category : Commercial art
Languages : en
Pages : 402
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Book Description
Author: Marta Aymerich
Publisher:
ISBN: 9789812457394
Category : Commercial art
Languages : en
Pages : 402
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Book Description
Author: David Whitbread
Publisher: UNSW Press
ISBN: 1742230008
Category : Design
Languages : en
Pages : 386
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Book Description
The Design Manual by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, planning and project development techniques for print, web and multimedia production. Design tasks are divided into sections on publication, corporate identity, on-screen and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and newsletter production; websites; storyboarding and animation techniques; and more. The production section discusses layout and typography for print and screen, colour and colour systems, printing and finishing processes. With numerous checklists and practical tips throughout the text, The Design Manual has become a standard reference for anyone involved in or interested in design.
Author: Gavin Ambrose
Publisher: AVA Publishing
ISBN: 2940373302
Category : Art
Languages : en
Pages : 179
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Book Description
Basics Design- Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design.
Author: Jodi Staniunas Hopper
Publisher: Bloomsbury Publishing
ISBN: 1350047902
Category : Design
Languages : en
Pages : 296
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Book Description
When you begin using vector illustration software it can be confusing and frustrating to even work out how to make a mark on the page - but this new hybrid approach to learning integrates tutorial videos and step-by-step projects to help you becoming confident in no time. Starting with first principles, this book introduces you to all the important tools and processes – from the basics of Bezier curves to applying meshes – so you can quickly and efficiently create your own designs. As you learn each skill there are projects for you to try out, and by the end of the book you'll build up to a major design project to put all your new abilities into practice.
Author: Connie Malamed
Publisher: Rockport Pub
ISBN: 1592537413
Category : Design
Languages : en
Pages : 241
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Book Description
Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion
Author: Juuso Koponen
Publisher: Aalto korkeakoulusäätiö
ISBN: 9526074483
Category : Design
Languages : en
Pages : 352
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Book Description
The data visualization handbook is a practical guide to creating compelling graphics to explain or explore data. It is primarily aimed for designers, journalists, researchers, analysts, and other professionals who want to learn the basics of visualization, but also includes plenty of material for people with intermediate level visualization skills.
Author: Ellen Lupton
Publisher: Chronicle Books
ISBN: 161689346X
Category : Design
Languages : en
Pages : 208
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Book Description
The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.
Author: James D. Keyser
Publisher: Berghahn Books
ISBN: 1800739745
Category : Art
Languages : en
Pages : 502
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Book Description
Plains Indian biographic rock art can be “read” by those knowledgeable in its lexicon. Presented is a lexicon of imagery, conventions, and symbols used by Plains Indians to communicate their warfare and social narratives. The reader is introduced to Plains Indian “warrior” art in all media, biographic art as picture writing is explained, and the lexicon is described, providing a pictographic “dictionary,” and explains conventions and connotations. Finally, it illustrates four key examples of how these narratives are read by the observer. Familiarity with the lexicon will enable interested scholars and laypersons to understand what are otherwise enigmatic rock art drawings found from Calgary, Alberta through ten U.S. states, and into the Mexican state of Coahuila.
Author: Adrian Frutiger
Publisher:
ISBN:
Category : Literary Criticism
Languages : en
Pages : 372
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Book Description
Discusses the elements of a sign, and looks at pictograms, alphabets, calligraphy, monograms, text type, numerical signs, symbols, and trademarks.
Author:
Publisher:
ISBN:
Category : Cleaning compounds
Languages : en
Pages : 184
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Book Description
