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Author: Nadine Pahl
Publisher: GRIN Verlag
ISBN: 3640303032
Category : Business & Economics
Languages : en
Pages : 93
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Book Description
Research Paper (undergraduate) from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Berlin, course: Marketing, language: English, abstract: Due to strong competition and a continuous market change, most companies engage in strategic planning today to become or stay competitive in the long run. Strategy is all-embracing. Strategy has to capture internal and external aspects, that means to comprise competencies and market opportunities. Strategy has to keep in view the own company, the customers and the competitors. The challenge is to create customer values and competitive advantages to assure benefits and growth. As a result, the starting point of every strategic decision demonstrates the recognition and the analysis of the company's current situation containing a high variety of parameters. These parameters are generally defined by the company's influence into internal and external parameters. However, the understanding of the company's situation is only defined in absolute by analysing parameters and its bilateral dependencies. Therefore, the combination of the company's internal factors and the external environmental circumstances presents the basis for the strategy development and the resulting organisational marketing goals and application of the marketing instruments. The SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats of a company. It provides information that is helpful in matching the company's resources and capabilities to the competitive environment in which it operates. The resulting SWOT matrix contrasts the results of the internal analysis (strengths and weakness) and the external analysis (opportunities and threats) to define strategic fields of action. That application of a SWOT analysis is therefore instrumental in strategy formulation and selection.
Author: Nadine Pahl
Publisher: GRIN Verlag
ISBN: 3640303032
Category : Business & Economics
Languages : en
Pages : 93
Get Book Here
Book Description
Research Paper (undergraduate) from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Berlin, course: Marketing, language: English, abstract: Due to strong competition and a continuous market change, most companies engage in strategic planning today to become or stay competitive in the long run. Strategy is all-embracing. Strategy has to capture internal and external aspects, that means to comprise competencies and market opportunities. Strategy has to keep in view the own company, the customers and the competitors. The challenge is to create customer values and competitive advantages to assure benefits and growth. As a result, the starting point of every strategic decision demonstrates the recognition and the analysis of the company's current situation containing a high variety of parameters. These parameters are generally defined by the company's influence into internal and external parameters. However, the understanding of the company's situation is only defined in absolute by analysing parameters and its bilateral dependencies. Therefore, the combination of the company's internal factors and the external environmental circumstances presents the basis for the strategy development and the resulting organisational marketing goals and application of the marketing instruments. The SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats of a company. It provides information that is helpful in matching the company's resources and capabilities to the competitive environment in which it operates. The resulting SWOT matrix contrasts the results of the internal analysis (strengths and weakness) and the external analysis (opportunities and threats) to define strategic fields of action. That application of a SWOT analysis is therefore instrumental in strategy formulation and selection.
Author: Nadine Pahl
Publisher: GRIN Verlag
ISBN: 3640297679
Category : Business & Economics
Languages : en
Pages : 45
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Book Description
Research Paper (undergraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Berlin, course: Marketing, language: English, abstract: Due to strong competition and a continuous market change, most companies engage in strategic planning today to become or stay competitive in the long run. Strategy is all-embracing. Strategy has to capture internal and external aspects, that means to comprise competencies and market opportunities. Strategy has to keep in view the own company, the customers and the competitors. The challenge is to create customer values and competitive advantages to assure benefits and growth. As a result, the starting point of every strategic decision demonstrates the recognition and the analysis of the company’s current situation containing a high variety of parameters. These parameters are generally defined by the company’s influence into internal and external parameters. However, the understanding of the company’s situation is only defined in absolute by analysing parameters and its bilateral dependencies. Therefore, the combination of the company’s internal factors and the external environmental circumstances presents the basis for the strategy development and the resulting organisational marketing goals and application of the marketing instruments. The SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats of a company. It provides information that is helpful in matching the company’s resources and capabilities to the competitive environment in which it operates. The resulting SWOT matrix contrasts the results of the internal analysis (strengths and weakness) and the external analysis (opportunities and threats) to define strategic fields of action. That application of a SWOT analysis is therefore instrumental in strategy formulation and selection.
Author: Kujnish Vashisht
Publisher: Atlantic Publishers & Dist
ISBN: 9788126904730
Category :
Languages : en
Pages : 420
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Book Description
In The Modern World, Every Individual Indulges In Marketing Process In A Variety Of Forms And At All Places Be It Buying Of Goods Or Services, Dealing With Customers, Applying For A Job, Joining A Club, Drinking Tea Or Offering Coffee. In Fact, Marketing Is An Extensive Social And Managerial Process By Which Individuals And Groups Obtain What They Need And Want Through Creating, Offering And Exchanging Products Of Value With Others. Keeping In View The Increasing Importance Of Marketing, The Present Book A Practical Approach To Marketing Management Makes An In-Depth Study Of Marketing Management And Aims To Provide For The Ambitious Students A Comfortable, Genuine And Firm Grasp Of Key Concepts Of The Subject In A Pleasantly Lucid Style With A Minimum Of Jargon. The Main Attraction Of The Book Is The Manner In Which The Fundamentals Of Marketing Have Been Explained So As To Enable The Students Not Only To Acquire Theoretical Knowledge Of The Subject But Also To Apply Them When Needed In The Real Time Marketing Situations.The Present Book Includes In Its Wide Spectrum All The Core Concepts Of Marketing Relationship Between Exchange And Marketing; Dynamic Marketing Environment; Strategies Of Marketing Planning; Marketing Research And Information Systems; Demand And Sales Forecasting; Market Segmentation, Differentiation And Positioning; Branding And Packaging; Price Determination; Marketing Channels; Retailing And Franchising; Advertising, Sales Promotion And Public Relations; Sales Management; Marketing In Service Sectors And International, Industrial And Rural Marketing, To Name But A Few. The Book Explicitly Explains The Consumer Behaviour And Social Responsibility Of Marketing And Analyses The Levels Of Competition Involved In Marketing.A Practical Approach To Each Topic, Well-Illustrated With Rich Examples From The Indian Marketing Environment, Makes The Book Easily Accessible To The Average Readers. In Addition, Practical Case Studies And Analytical Questions As Well As Marketing Quiz Provided At The End Of Each Chapter Would Help The Students Of The Management In Self-Study And Self-Assessment. The Book Would Be Highly Useful To The Corporate Executives And Entrepreneurs Besides The Students And Teachers Of The Subject.
Author: Maria Palazzo
Publisher: Emerald Group Publishing
ISBN: 1837972044
Category : Business & Economics
Languages : en
Pages : 129
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Book Description
Readers will be enabled to compare, contrast and comprehend how the ‘decision making strategies and tools’ from different lenses are delivered in different parts of the world. The text includes an interesting mix of theory, primary research findings, and practice that will appeal to students, academics, and practitioners alike.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 152251838X
Category : Business & Economics
Languages : en
Pages : 2350
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Book Description
The implementation of effective decision making protocols is crucial in any organizational environment in modern society. Emerging advancements in technology and analytics have optimized uses and applications of decision making systems. Decision Management: Concepts, Methodologies, Tools, and Applications is a compendium of the latest academic material on the control, support, usage, and strategies for implementing efficient decision making systems across a variety of industries and fields. Featuring comprehensive coverage on numerous perspectives, such as data visualization, pattern analysis, and predictive analytics, this multi-volume book is an essential reference source for researchers, academics, professionals, managers, students, and practitioners interested in the maintenance and optimization of decision management processes.
Author: Gerardus Blokdyk
Publisher: Createspace Independent Publishing Platform
ISBN: 9781985036758
Category :
Languages : en
Pages : 126
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Book Description
Does the SWOT analysis performance meet the customer's requirements? How would one define SWOT analysis leadership? Has the SWOT analysis work been fairly and/or equitably divided and delegated among team members who are qualified and capable to perform the work? Has everyone contributed? How will variation in the actual durations of each activity be dealt with to ensure that the expected SWOT analysis results are met? Will team members perform SWOT analysis work when assigned and in a timely fashion? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make SWOT analysis investments work better. This SWOT analysis All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth SWOT analysis Self-Assessment. Featuring 726 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which SWOT analysis improvements can be made. In using the questions you will be better able to: - diagnose SWOT analysis projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in SWOT analysis and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the SWOT analysis Scorecard, you will develop a clear picture of which SWOT analysis areas need attention. Your purchase includes access details to the SWOT analysis self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Author: Moffett, Noran L.
Publisher: IGI Global
ISBN: 1522597093
Category : Education
Languages : en
Pages : 246
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Book Description
The dissertation processes across various disciplines are considered complicated, tedious, and confusing. The professional community of scholars have contributed monumental works on methodology for specific disciplines; however, none have comprehensively created a framework which addresses these issues. Creating a Framework for Dissertation Preparation: Emerging Research and Opportunities is a critical research publication that provides relevant lived experiences and frameworks from across various disciplines that support theoretical frameworks and conceptual frameworks of the dissertation process. Featuring a range of topics such as criminal justice, information security, and professional development, this book is ideal for graduate program administrators, deans, department chairs, professionals, dissertation advisors, educators, administrators, academicians, and researchers.
Author: Suna Løwe Nielsen
Publisher: Edward Elgar Publishing
ISBN: 1789908043
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
The third edition of this creative and successful textbook provides a broad overview of entrepreneurship from a theoretical and practical perspective. Engaging for undergraduates, it embeds theories of entrepreneurship with tensions and dilemmas, presented as paradoxes for each chapter. It offers insights into the entrepreneurial process and challenges readers to assess the paradoxes and pitfalls encountered on an entrepreneurial journey.
Author: Borodinecs Anatolijs
Publisher: Springer Nature
ISBN: 3030423514
Category : Technology & Engineering
Languages : en
Pages : 820
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Book Description
This book gathers the latest advances, innovations, and applications in the field of energy, environmental and construction engineering, as presented by international researchers and engineers at the International Scientific Conference Energy, Environmental and Construction Engineering, held in St. Petersburg, Russia on November 19-20, 2019. It covers highly diverse topics, including BIM; bridges, roads and tunnels; building materials; energy efficient and green buildings; structural mechanics; fluid mechanics; measuring technologies; environmental management; power consumption management; renewable energy; smart cities; and waste management. The contributions, which were selected by means of a rigorous international peer-review process, highlight numerous exciting ideas that will spur novel research directions and foster multidisciplinary collaborations.
Author: Stefano Calicchio
Publisher: Stefano Calicchio
ISBN: 8835841046
Category : Business & Economics
Languages : en
Pages : 46
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Book Description
What is Swot Analysis and how does it work? By whom can it be used and with what results? How can this tool make a difference to a person's career development or the growth of an entire organization? In this guide you will find a simple, clear and comprehensive explanation of how to build a Swot matrix that works. The book takes the reader by the hand and accompanies him/her through four gradual steps, which highlight the key points of the subject: - what a Swot Analysis is and how it works; - what the best preparation and construction strategies are; - how to create an effective matrix; - what are the best practices and common mistakes to avoid in order to achieve successful Swot Analysis. Learning to take advantage of this market analysis strategy can become an accessible activity for anyone, but only if you know how to do it. Stop wasting time behind thousands of pages of theoretical manuals and discover what really matters through simple, stimulating and immediate reading.
