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Author: Chip Heath
Publisher: Crown Currency
ISBN: 030759016X
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Author: Chip Heath
Publisher: Crown Currency
ISBN: 030759016X
Category : Business & Economics
Languages : en
Pages : 322
Get Book
Book Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Author: Jeffrey Wittenhagen
Publisher:
ISBN: 9781733292870
Category :
Languages : en
Pages : 0
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Book Description
The Switch Collector is a comprehensive "Switchopedia" Collector book series that covers all the physical releases for the Nintendo Switch along with the must play digital-only releases we would like to see come out physically. Part two of the second volume, titled "Volume Two Part Two" continues our journey with the Switch finishing the second year of the Nintendo Switch. This book is also in an abridged format to streamline the information so it is easy for the reader to consume!
Author: Tim Wu
Publisher: Vintage
ISBN: 0307594653
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
A New Yorker and Fortune Best Book of the Year "A must-read for all Americans who want to remain the ones deciding what they can read, watch, and listen to.” —Arianna Huffington Analyzing the strategic maneuvers of today’s great information powers—Apple, Google, and an eerily resurgent AT&T—Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire. It is easy to forget that every development in the history of the American information industry—from the telephone to radio to film—once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel. In this pathbreaking book, Tim Wu asks: will the Internet follow the same fate? Could the Web—the entire flow of American information—come to be ruled by a corporate leviathan in possession of "the master switch"? Here, Tim Wu shows how a battle royale for the Internet’s future is brewing, and this is one war we dare not tune out.
Author: Joseph Finder
Publisher: Penguin
ISBN: 110198578X
Category : Fiction
Languages : en
Pages : 386
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Book Description
Discovering that he mistakenly picked up a Senator's laptop at the airport that contains career-ending classified documents, Michael Tanner becomes the target of an unscrupulous fixer and a national security agency when he refuses to turn the device over.
Author: Anthony Horowitz
Publisher: Penguin
ISBN: 9780399250620
Category : Juvenile Fiction
Languages : en
Pages : 178
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Book Description
When wealthy, spoiled, thirteen-year-old Tad Spencer wishes he were someone else, he awakens as Bob Snarby, the uncouth, impoverished son of carnival workers, and as he is drawn into a life of crime he begins to discover truths about himself and his family.
Author: Sandra Brown
Publisher: Piatkus Books
ISBN: 9780749932558
Category : Large type books
Languages : en
Pages : 469
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Book Description
What began as a joke turned into tragedy ... leaving Gillian Lloyd dead, the victim of a brutal and seemingly unmotivated crime. Her twin Melina, along with astronaut 'Chief' Hart with whom Gillian had been involved disagrees with police that the homicide is an open and shut case. She vows to stop at nothing to learn the truth and avenge her twin's death. But Gillian's murder has a far-reaching impact that no one suspected or could even fathom. Soon, Melina is on the run from the police, the FBI, and the mastermind whose evil plot to engineer the perfect 'switch' could result in disastrous consequences on a global scale.
Author: Barbara Ehrenreich
Publisher: Metropolitan Books
ISBN: 1429915706
Category : Political Science
Languages : en
Pages : 276
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Book Description
The bestselling author of Nickel and Dimed goes back undercover to do for America's ailing middle class what she did for the working poor Barbara Ehrenreich's Nickel and Dimed explored the lives of low-wage workers. Now, in Bait and Switch, she enters another hidden realm of the economy: the shadowy world of the white-collar unemployed. Armed with a plausible résumé of a professional "in transition," she attempts to land a middle-class job—undergoing career coaching and personality testing, then trawling a series of EST-like boot camps, job fairs, networking events, and evangelical job-search ministries. She gets an image makeover, works to project a winning attitude, yet is proselytized, scammed, lectured, and—again and again—rejected. Bait and Switch highlights the people who've done everything right—gotten college degrees, developed marketable skills, and built up impressive résumés—yet have become repeatedly vulnerable to financial disaster, and not simply due to the vagaries of the business cycle. Today's ultra-lean corporations take pride in shedding their "surplus" employees—plunging them, for months or years at a stretch, into the twilight zone of white-collar unemployment, where job searching becomes a full-time job in itself. As Ehrenreich discovers, there are few social supports for these newly disposable workers—and little security even for those who have jobs. Like the now classic Nickel and Dimed, Bait and Switch is alternately hilarious and tragic, a searing exposé of economic cruelty where we least expect it.
Author: Beth O'Leary
Publisher: Flatiron Books
ISBN: 125029567X
Category : Fiction
Languages : en
Pages : 320
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Book Description
A grandmother and granddaughter swap lives in The Switch, a charming, romantic novel by Beth O’Leary, who has been hailed as “the new Jojo Moyes” (Cosmopolitan UK)... When overachiever Leena Cotton is ordered to take a two-month sabbatical after blowing a big presentation at work, she escapes to her grandmother Eileen's house for some long-overdue rest. Eileen is newly single and about to turn eighty. She'd like a second chance at love, but her tiny Yorkshire village doesn't offer many eligible gentlemen. So they decide to try a two-month swap. Eileen will live in London and look for love. She’ll take Leena’s flat, and learn all about casual dating, swiping right, and city neighbors. Meanwhile Leena will look after everything in rural Yorkshire: Eileen’s sweet cottage and garden, her idyllic, quiet village, and her little neighborhood projects. But stepping into one another's shoes proves more difficult than either of them expected. Will swapping lives help Eileen and Leena find themselves...and maybe even find true love? In Beth O'Leary's The Switch, it's never too late to change everything....or to find yourself.
Author: Harris III,
Publisher: Zondervan
ISBN: 0310361001
Category : Self-Help
Languages : en
Pages : 224
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Book Description
"A powerful, generous and unforgettable book." - Seth Godin "A wondrous lens on healing ourselves and our world in this strangest and hardest of times." - Krista Tippett We are all born with the wonder switch in the "on" position, but somewhere along the way, our wonder is crushed. And that's when we begin to live out of a self-limiting mindset that shuts down our sense of possibility and purpose. Yet reclaiming your wonder--and with it, your life--is within reach. In The Wonder Switch, join world-renowned storyteller and professional illusionist Harris III in a journey to bring you back to the magic you fear you've lost--not the sleight of hand he performs across world stages, but real magic: love, hope, joy, belonging, meaning, and purpose. One of wonder's greatest powers is that it changes the stories we tell ourselves, writes Harris. With the help of his power-packed Transformation Map, you'll gain the tools you need to switch from the old story that leaves you unfulfilled to the new story that will make you a healthier, happier, all-around better human being. In this book, you'll discover: The surprising science behind the stories we tell ourselves and how they shape our lives Practices for "righting" your story from a broken narrative to a restored narrative The secret to breaking out of a Limiting Mindset and developing a Wonder Mindset Practices for moving from complacency to curiosity Why worry is a misuse of your imagination, and how to kick the habit
Author: Alesha Dixon
Publisher: Scholastic UK
ISBN: 0702301280
Category : Juvenile Fiction
Languages : en
Pages : 215
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Book Description
Naomi is the biggest pop star on the planet and should be on top of the world... but she's tired of constant touring and missing her school friends and mum. Ruby is Naomi's biggest fan. She knows the words to every song and dreams of being Naomi's BFF. When the girls have an unexpected encounter and swap bodies, Ruby is thrust into the limelight.
