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Author: Kate Schaefer
Publisher: Bloomsbury Publishing
ISBN: 135009286X
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends. With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.
Author: Kate Schaefer
Publisher: Bloomsbury Publishing
ISBN: 135009286X
Category : Business & Economics
Languages : en
Pages : 195
Get Book Here
Book Description
Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends. With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.
Author: Kate Schaefer
Publisher: Bloomsbury Publishing
ISBN: 1350092886
Category : Business & Economics
Languages : en
Pages : 195
Get Book Here
Book Description
Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends. With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.
Author:
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Category : Chain stores
Languages : en
Pages : 1070
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Book Description
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Category : Convenience stores
Languages : en
Pages : 452
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Book Description
Author: Elaine Marmel
Publisher: John Wiley & Sons
ISBN: 1118919297
Category : Computers
Languages : en
Pages : 288
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Book Description
A guide to getting the most out of your Fire tablet. Learn to find and read new bestsellers through the Kindle app, browse the app store to find top games, surf the web, send e-mail, shop online, and more.
Author: David J. Jeremy
Publisher: Oxford University Press, USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 740
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Book Description
Business History has developed as an academic subject since the 1970s. However, the insights of scholarly business historians have not been widely accessible to students because of the lack of a suitable textbook on which to base a one- or two- semester course. The present work is designed tofill this gap. Jeremy, drawing on recent research and debate, plainly outlines the history of major aspects of business behaviour in twentieth century Britain. Moreover, he presumes little prior knowledge of history, business, or economics on the student's part. The text is organized in three sections: the business environment; business organisation; and entrepreneurship and management. The first section outlines the changes that have most powerfully affected business, including global political and economic developments, and technological changes. Thesecond section deals with business structures and strategies, merger waves, multinationals and small firms. Special attention is given to the role of the City of London and the financial sector, and also to the revolution in retailing. The third part of the text examines the social origins,education, and training of business leaders and evaluates the performance of British management with respect to research and development, labour relations, and marketing. The last two chapters are about the shaping of company culture and business ethics. Common to all the chapters are: the chapter's objectives an outline of chapter contents a concluding list of points the student should have learned discussion questions a guide to further reading A variety of key ideas or viewpoints is presented in boxes. Numerous tables summarise numerical data. Charts and maps have been included where appropriate.
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Category : Food industry and trade
Languages : en
Pages : 768
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Book Description
Author: Neil Raphel
Publisher:
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Category : Business & Economics
Languages : en
Pages : 180
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Book Description
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Category : Convenience stores
Languages : en
Pages : 1142
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Book Description
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Category : Computer service industry
Languages : en
Pages : 1072
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Book Description
