Author: Brian Hare
Publisher: Random House
ISBN: 0399590676
Category : Psychology
Languages : en
Pages : 305
Book Description
A powerful new theory of human nature suggests that our secret to success as a species is our unique friendliness “Brilliant, eye-opening, and absolutely inspiring—and a riveting read. Hare and Woods have written the perfect book for our time.”—Cass R. Sunstein, author of How Change Happens and co-author of Nudge For most of the approximately 300,000 years that Homo sapiens have existed, we have shared the planet with at least four other types of humans. All of these were smart, strong, and inventive. But around 50,000 years ago, Homo sapiens made a cognitive leap that gave us an edge over other species. What happened? Since Charles Darwin wrote about “evolutionary fitness,” the idea of fitness has been confused with physical strength, tactical brilliance, and aggression. In fact, what made us evolutionarily fit was a remarkable kind of friendliness, a virtuosic ability to coordinate and communicate with others that allowed us to achieve all the cultural and technical marvels in human history. Advancing what they call the “self-domestication theory,” Brian Hare, professor in the department of evolutionary anthropology and the Center for Cognitive Neuroscience at Duke University and his wife, Vanessa Woods, a research scientist and award-winning journalist, shed light on the mysterious leap in human cognition that allowed Homo sapiens to thrive. But this gift for friendliness came at a cost. Just as a mother bear is most dangerous around her cubs, we are at our most dangerous when someone we love is threatened by an “outsider.” The threatening outsider is demoted to sub-human, fair game for our worst instincts. Hare’s groundbreaking research, developed in close coordination with Richard Wrangham and Michael Tomasello, giants in the field of cognitive evolution, reveals that the same traits that make us the most tolerant species on the planet also make us the cruelest. Survival of the Friendliest offers us a new way to look at our cultural as well as cognitive evolution and sends a clear message: In order to survive and even to flourish, we need to expand our definition of who belongs.
Survival of the Friendliest
Author: Brian Hare
Publisher: Random House
ISBN: 0399590676
Category : Psychology
Languages : en
Pages : 305
Book Description
A powerful new theory of human nature suggests that our secret to success as a species is our unique friendliness “Brilliant, eye-opening, and absolutely inspiring—and a riveting read. Hare and Woods have written the perfect book for our time.”—Cass R. Sunstein, author of How Change Happens and co-author of Nudge For most of the approximately 300,000 years that Homo sapiens have existed, we have shared the planet with at least four other types of humans. All of these were smart, strong, and inventive. But around 50,000 years ago, Homo sapiens made a cognitive leap that gave us an edge over other species. What happened? Since Charles Darwin wrote about “evolutionary fitness,” the idea of fitness has been confused with physical strength, tactical brilliance, and aggression. In fact, what made us evolutionarily fit was a remarkable kind of friendliness, a virtuosic ability to coordinate and communicate with others that allowed us to achieve all the cultural and technical marvels in human history. Advancing what they call the “self-domestication theory,” Brian Hare, professor in the department of evolutionary anthropology and the Center for Cognitive Neuroscience at Duke University and his wife, Vanessa Woods, a research scientist and award-winning journalist, shed light on the mysterious leap in human cognition that allowed Homo sapiens to thrive. But this gift for friendliness came at a cost. Just as a mother bear is most dangerous around her cubs, we are at our most dangerous when someone we love is threatened by an “outsider.” The threatening outsider is demoted to sub-human, fair game for our worst instincts. Hare’s groundbreaking research, developed in close coordination with Richard Wrangham and Michael Tomasello, giants in the field of cognitive evolution, reveals that the same traits that make us the most tolerant species on the planet also make us the cruelest. Survival of the Friendliest offers us a new way to look at our cultural as well as cognitive evolution and sends a clear message: In order to survive and even to flourish, we need to expand our definition of who belongs.
Publisher: Random House
ISBN: 0399590676
Category : Psychology
Languages : en
Pages : 305
Book Description
A powerful new theory of human nature suggests that our secret to success as a species is our unique friendliness “Brilliant, eye-opening, and absolutely inspiring—and a riveting read. Hare and Woods have written the perfect book for our time.”—Cass R. Sunstein, author of How Change Happens and co-author of Nudge For most of the approximately 300,000 years that Homo sapiens have existed, we have shared the planet with at least four other types of humans. All of these were smart, strong, and inventive. But around 50,000 years ago, Homo sapiens made a cognitive leap that gave us an edge over other species. What happened? Since Charles Darwin wrote about “evolutionary fitness,” the idea of fitness has been confused with physical strength, tactical brilliance, and aggression. In fact, what made us evolutionarily fit was a remarkable kind of friendliness, a virtuosic ability to coordinate and communicate with others that allowed us to achieve all the cultural and technical marvels in human history. Advancing what they call the “self-domestication theory,” Brian Hare, professor in the department of evolutionary anthropology and the Center for Cognitive Neuroscience at Duke University and his wife, Vanessa Woods, a research scientist and award-winning journalist, shed light on the mysterious leap in human cognition that allowed Homo sapiens to thrive. But this gift for friendliness came at a cost. Just as a mother bear is most dangerous around her cubs, we are at our most dangerous when someone we love is threatened by an “outsider.” The threatening outsider is demoted to sub-human, fair game for our worst instincts. Hare’s groundbreaking research, developed in close coordination with Richard Wrangham and Michael Tomasello, giants in the field of cognitive evolution, reveals that the same traits that make us the most tolerant species on the planet also make us the cruelest. Survival of the Friendliest offers us a new way to look at our cultural as well as cognitive evolution and sends a clear message: In order to survive and even to flourish, we need to expand our definition of who belongs.
The Genius of Dogs
Author: Brian Hare
Publisher: Penguin
ISBN: 110160963X
Category : Pets
Languages : en
Pages : 355
Book Description
The perfect gift for dog lovers and readers of Inside of a Dog by Alexandra Horowitz—this New York Times bestseller offers mesmerizing insights into the thoughts and lives of our smartest and most beloved pets. Does your dog feel guilt? Is she pretending she can't hear you? Does she want affection—or just your sandwich? In their New York Times bestselling book The Genius of Dogs, husband and wife team Brian Hare and Vanessa Woods lay out landmark discoveries from the Duke Canine Cognition Center and other research facilities around the world to reveal how your dog thinks and how we humans can have even deeper relationships with our best four-legged friends. Breakthroughs in cognitive science have proven dogs have a kind of genius for getting along with people that is unique in the animal kingdom. This dog genius revolution is transforming how we live and work with dogs of all breeds, and what it means for you in your daily life with your canine friend.
Publisher: Penguin
ISBN: 110160963X
Category : Pets
Languages : en
Pages : 355
Book Description
The perfect gift for dog lovers and readers of Inside of a Dog by Alexandra Horowitz—this New York Times bestseller offers mesmerizing insights into the thoughts and lives of our smartest and most beloved pets. Does your dog feel guilt? Is she pretending she can't hear you? Does she want affection—or just your sandwich? In their New York Times bestselling book The Genius of Dogs, husband and wife team Brian Hare and Vanessa Woods lay out landmark discoveries from the Duke Canine Cognition Center and other research facilities around the world to reveal how your dog thinks and how we humans can have even deeper relationships with our best four-legged friends. Breakthroughs in cognitive science have proven dogs have a kind of genius for getting along with people that is unique in the animal kingdom. This dog genius revolution is transforming how we live and work with dogs of all breeds, and what it means for you in your daily life with your canine friend.
How Change Happens
Author: Cass R. Sunstein
Publisher: MIT Press
ISBN: 0262351919
Category : Political Science
Languages : en
Pages : 342
Book Description
An “illuminating” study that reveals the different ways social change occurs—for readers of Freakonomics and Thinking, Fast and Slow (The New York Times) How does social change happen? When do social movements take off? Sexual harassment was once something that women had to endure; now a movement has risen up against it. White nationalist sentiments, on the other hand, were largely kept out of mainstream discourse; now there is no shortage of media outlets for them. In this book, with the help of behavioral economics, psychology, and other fields, Cass Sunstein casts a bright new light on how change happens. Sunstein focuses on the crucial role of social norms—and on their frequent collapse. When norms lead people to silence themselves, even an unpopular status quo can persist. Then one day, someone challenges the norm—a child who exclaims that the emperor has no clothes; a woman who says “me too.” Sometimes suppressed outrage is unleashed, and long-standing practices fall. Sometimes change is more gradual, as “nudges” help produce new and different decisions—apps that count calories; texted reminders of deadlines; automatic enrollment in green energy or pension plans. Sunstein explores what kinds of nudges are effective and shows why nudges sometimes give way to bans and mandates. Finally, he considers social divisions, social cascades, and “partyism,” when identification with a political party creates a strong bias against all members of an opposing party—which can both fuel and block social change.
Publisher: MIT Press
ISBN: 0262351919
Category : Political Science
Languages : en
Pages : 342
Book Description
An “illuminating” study that reveals the different ways social change occurs—for readers of Freakonomics and Thinking, Fast and Slow (The New York Times) How does social change happen? When do social movements take off? Sexual harassment was once something that women had to endure; now a movement has risen up against it. White nationalist sentiments, on the other hand, were largely kept out of mainstream discourse; now there is no shortage of media outlets for them. In this book, with the help of behavioral economics, psychology, and other fields, Cass Sunstein casts a bright new light on how change happens. Sunstein focuses on the crucial role of social norms—and on their frequent collapse. When norms lead people to silence themselves, even an unpopular status quo can persist. Then one day, someone challenges the norm—a child who exclaims that the emperor has no clothes; a woman who says “me too.” Sometimes suppressed outrage is unleashed, and long-standing practices fall. Sometimes change is more gradual, as “nudges” help produce new and different decisions—apps that count calories; texted reminders of deadlines; automatic enrollment in green energy or pension plans. Sunstein explores what kinds of nudges are effective and shows why nudges sometimes give way to bans and mandates. Finally, he considers social divisions, social cascades, and “partyism,” when identification with a political party creates a strong bias against all members of an opposing party—which can both fuel and block social change.
A History of the Human Brain
Author: Bret Stetka
Publisher: Timber Press
ISBN: 1604699884
Category : Science
Languages : en
Pages : 273
Book Description
“A History of the Human Brain is a unique, enlightening, and provocative account of the most significant question we can ask about ourselves.” —Richard Wrangham, author of The Goodness Paradox Just 125,000 years ago, humanity was on a path to extinction, until a dramatic shift occurred. We used our mental abilities to navigate new terrain and changing climates. We hunted, foraged, tracked tides, shucked oysters—anything we could do to survive. Before long, our species had pulled itself back from the brink and was on more stable ground. What saved us? The human brain—and its evolutionary journey is unlike any other. In A History of the Human Brain, Bret Stetka takes us on this far-reaching journey, explaining exactly how our most mysterious organ developed. From the brain’s improbable, watery beginnings to the marvel that sits in the head of Home sapiens today, Stetka covers an astonishing progression, even tackling future brainy frontiers such as epigenetics and CRISPR. Clearly and expertly told, this intriguing account is the story of who we are. By examining the history of the brain, we can begin to piece together what it truly means to be human.
Publisher: Timber Press
ISBN: 1604699884
Category : Science
Languages : en
Pages : 273
Book Description
“A History of the Human Brain is a unique, enlightening, and provocative account of the most significant question we can ask about ourselves.” —Richard Wrangham, author of The Goodness Paradox Just 125,000 years ago, humanity was on a path to extinction, until a dramatic shift occurred. We used our mental abilities to navigate new terrain and changing climates. We hunted, foraged, tracked tides, shucked oysters—anything we could do to survive. Before long, our species had pulled itself back from the brink and was on more stable ground. What saved us? The human brain—and its evolutionary journey is unlike any other. In A History of the Human Brain, Bret Stetka takes us on this far-reaching journey, explaining exactly how our most mysterious organ developed. From the brain’s improbable, watery beginnings to the marvel that sits in the head of Home sapiens today, Stetka covers an astonishing progression, even tackling future brainy frontiers such as epigenetics and CRISPR. Clearly and expertly told, this intriguing account is the story of who we are. By examining the history of the brain, we can begin to piece together what it truly means to be human.
Humankind
Author: Rutger Bregman
Publisher: Little, Brown
ISBN: 0316418552
Category : History
Languages : en
Pages : 480
Book Description
AN INSTANT NEW YORK TIMES BESTSELLER The “lively” (The New Yorker), “convincing” (Forbes), and “riveting pick-me-up we all need right now” (People) that proves humanity thrives in a crisis and that our innate kindness and cooperation have been the greatest factors in our long-term success as a species. If there is one belief that has united the left and the right, psychologists and philosophers, ancient thinkers and modern ones, it is the tacit assumption that humans are bad. It's a notion that drives newspaper headlines and guides the laws that shape our lives. From Machiavelli to Hobbes, Freud to Pinker, the roots of this belief have sunk deep into Western thought. Human beings, we're taught, are by nature selfish and governed primarily by self-interest. But what if it isn't true? International bestseller Rutger Bregman provides new perspective on the past 200,000 years of human history, setting out to prove that we are hardwired for kindness, geared toward cooperation rather than competition, and more inclined to trust rather than distrust one another. In fact this instinct has a firm evolutionary basis going back to the beginning of Homo sapiens. From the real-life Lord of the Flies to the solidarity in the aftermath of the Blitz, the hidden flaws in the Stanford prison experiment to the true story of twin brothers on opposite sides who helped Mandela end apartheid, Bregman shows us that believing in human generosity and collaboration isn't merely optimistic—it's realistic. Moreover, it has huge implications for how society functions. When we think the worst of people, it brings out the worst in our politics and economics. But if we believe in the reality of humanity's kindness and altruism, it will form the foundation for achieving true change in society, a case that Bregman makes convincingly with his signature wit, refreshing frankness, and memorable storytelling. "The Sapiens of 2020." —The Guardian "Humankind made me see humanity from a fresh perspective." —Yuval Noah Harari, author of the #1 bestseller Sapiens Longlisted for the 2021 Andrew Carnegie Medal for Excellence in Nonfiction One of the Washington Post's 50 Notable Nonfiction Works in 2020
Publisher: Little, Brown
ISBN: 0316418552
Category : History
Languages : en
Pages : 480
Book Description
AN INSTANT NEW YORK TIMES BESTSELLER The “lively” (The New Yorker), “convincing” (Forbes), and “riveting pick-me-up we all need right now” (People) that proves humanity thrives in a crisis and that our innate kindness and cooperation have been the greatest factors in our long-term success as a species. If there is one belief that has united the left and the right, psychologists and philosophers, ancient thinkers and modern ones, it is the tacit assumption that humans are bad. It's a notion that drives newspaper headlines and guides the laws that shape our lives. From Machiavelli to Hobbes, Freud to Pinker, the roots of this belief have sunk deep into Western thought. Human beings, we're taught, are by nature selfish and governed primarily by self-interest. But what if it isn't true? International bestseller Rutger Bregman provides new perspective on the past 200,000 years of human history, setting out to prove that we are hardwired for kindness, geared toward cooperation rather than competition, and more inclined to trust rather than distrust one another. In fact this instinct has a firm evolutionary basis going back to the beginning of Homo sapiens. From the real-life Lord of the Flies to the solidarity in the aftermath of the Blitz, the hidden flaws in the Stanford prison experiment to the true story of twin brothers on opposite sides who helped Mandela end apartheid, Bregman shows us that believing in human generosity and collaboration isn't merely optimistic—it's realistic. Moreover, it has huge implications for how society functions. When we think the worst of people, it brings out the worst in our politics and economics. But if we believe in the reality of humanity's kindness and altruism, it will form the foundation for achieving true change in society, a case that Bregman makes convincingly with his signature wit, refreshing frankness, and memorable storytelling. "The Sapiens of 2020." —The Guardian "Humankind made me see humanity from a fresh perspective." —Yuval Noah Harari, author of the #1 bestseller Sapiens Longlisted for the 2021 Andrew Carnegie Medal for Excellence in Nonfiction One of the Washington Post's 50 Notable Nonfiction Works in 2020
Survival of the Sickest LP
Author: Dr. Sharon Moalem
Publisher: Harper Collins
ISBN: 0061232963
Category : Medical
Languages : en
Pages : 370
Book Description
Was diabetes evolution's response to the last Ice Age? Did a deadly genetic disease help our ancestors survive the bubonic plagues of Europe? Will a visit to the tanning salon help lower your cholesterol? Why do we age? Why are some people immune to HIV? Can your genes be turned on—or off? Survival of the Sickest is fi lled with fascinating insights and cutting-edge research, presented in a way that is both accessible and utterly absorbing. This is a book about the interconnectedness of all life on earth—and especially what that means for us. Read it. You're already living it.
Publisher: Harper Collins
ISBN: 0061232963
Category : Medical
Languages : en
Pages : 370
Book Description
Was diabetes evolution's response to the last Ice Age? Did a deadly genetic disease help our ancestors survive the bubonic plagues of Europe? Will a visit to the tanning salon help lower your cholesterol? Why do we age? Why are some people immune to HIV? Can your genes be turned on—or off? Survival of the Sickest is fi lled with fascinating insights and cutting-edge research, presented in a way that is both accessible and utterly absorbing. This is a book about the interconnectedness of all life on earth—and especially what that means for us. Read it. You're already living it.
Bonobo Handshake
Author: Vanessa Woods
Publisher: ReadHowYouWant.com
ISBN: 1459602552
Category : Biography & Autobiography
Languages : en
Pages : 390
Book Description
Vanessa Woods' Australian scientist and author' thought she had found her true love; chimpanzees. But in a reckless moment' she accepts a marriage proposal from a man she barely knows - and agrees to join him on a research trip to the Democratic Republic of Congo. All she's sure of is that they will be studying bonobos' an extremely endangered s...
Publisher: ReadHowYouWant.com
ISBN: 1459602552
Category : Biography & Autobiography
Languages : en
Pages : 390
Book Description
Vanessa Woods' Australian scientist and author' thought she had found her true love; chimpanzees. But in a reckless moment' she accepts a marriage proposal from a man she barely knows - and agrees to join him on a research trip to the Democratic Republic of Congo. All she's sure of is that they will be studying bonobos' an extremely endangered s...
Outside the Lines
Author: Souris Hong-Porretta
Publisher: Penguin
ISBN: 0399162089
Category : Games & Activities
Languages : en
Pages : 258
Book Description
Now a New York Times bestseller! Just add color! For anyone who loves creativity and contemporary art, or who simply loves the joy of coloring, comes Outside the Lines, a striking collection of illustrations from more than 100 creative masterminds, including animators, cartoonists, fine artists, graphic artists, illustrators, musicians, outsider artists, photographers, street artists, and video game artists. With contributions from Keith Haring, AIKO, Shepard Fairey, Exene Cervenka, Keita Takahashi, Jen Corace, Ryan McGinness, and more, Outside the Lines features edgy and imaginative pieces ready for you to add your own special touch.
Publisher: Penguin
ISBN: 0399162089
Category : Games & Activities
Languages : en
Pages : 258
Book Description
Now a New York Times bestseller! Just add color! For anyone who loves creativity and contemporary art, or who simply loves the joy of coloring, comes Outside the Lines, a striking collection of illustrations from more than 100 creative masterminds, including animators, cartoonists, fine artists, graphic artists, illustrators, musicians, outsider artists, photographers, street artists, and video game artists. With contributions from Keith Haring, AIKO, Shepard Fairey, Exene Cervenka, Keita Takahashi, Jen Corace, Ryan McGinness, and more, Outside the Lines features edgy and imaginative pieces ready for you to add your own special touch.
How to Tame a Fox (and Build a Dog)
Author: Lee Alan Dugatkin
Publisher: University of Chicago Press
ISBN: 022659971X
Category : History
Languages : en
Pages : 237
Book Description
Tucked away in Siberia, there are furry, four-legged creatures with wagging tails and floppy ears that are as docile and friendly as any lapdog. But, despite appearances, these are not dogs—they are foxes. They are the result of the most astonishing experiment in breeding ever undertaken—imagine speeding up thousands of years of evolution into a few decades. In 1959, biologists Dmitri Belyaev and Lyudmila Trut set out to do just that, by starting with a few dozen silver foxes from fox farms in the USSR and attempting to recreate the evolution of wolves into dogs in real time in order to witness the process of domestication. This is the extraordinary, untold story of this remarkable undertaking. Most accounts of the natural evolution of wolves place it over a span of about 15,000 years, but within a decade, Belyaev and Trut’s fox breeding experiments had resulted in puppy-like foxes with floppy ears, piebald spots, and curly tails. Along with these physical changes came genetic and behavioral changes, as well. The foxes were bred using selection criteria for tameness, and with each generation, they became increasingly interested in human companionship. Trut has been there the whole time, and has been the lead scientist on this work since Belyaev’s death in 1985, and with Lee Dugatkin, biologist and science writer, she tells the story of the adventure, science, politics, and love behind it all. In How to Tame a Fox, Dugatkin and Trut take us inside this path-breaking experiment in the midst of the brutal winters of Siberia to reveal how scientific history is made and continues to be made today. To date, fifty-six generations of foxes have been domesticated, and we continue to learn significant lessons from them about the genetic and behavioral evolution of domesticated animals. How to Tame a Fox offers an incredible tale of scientists at work, while also celebrating the deep attachments that have brought humans and animals together throughout time.
Publisher: University of Chicago Press
ISBN: 022659971X
Category : History
Languages : en
Pages : 237
Book Description
Tucked away in Siberia, there are furry, four-legged creatures with wagging tails and floppy ears that are as docile and friendly as any lapdog. But, despite appearances, these are not dogs—they are foxes. They are the result of the most astonishing experiment in breeding ever undertaken—imagine speeding up thousands of years of evolution into a few decades. In 1959, biologists Dmitri Belyaev and Lyudmila Trut set out to do just that, by starting with a few dozen silver foxes from fox farms in the USSR and attempting to recreate the evolution of wolves into dogs in real time in order to witness the process of domestication. This is the extraordinary, untold story of this remarkable undertaking. Most accounts of the natural evolution of wolves place it over a span of about 15,000 years, but within a decade, Belyaev and Trut’s fox breeding experiments had resulted in puppy-like foxes with floppy ears, piebald spots, and curly tails. Along with these physical changes came genetic and behavioral changes, as well. The foxes were bred using selection criteria for tameness, and with each generation, they became increasingly interested in human companionship. Trut has been there the whole time, and has been the lead scientist on this work since Belyaev’s death in 1985, and with Lee Dugatkin, biologist and science writer, she tells the story of the adventure, science, politics, and love behind it all. In How to Tame a Fox, Dugatkin and Trut take us inside this path-breaking experiment in the midst of the brutal winters of Siberia to reveal how scientific history is made and continues to be made today. To date, fifty-six generations of foxes have been domesticated, and we continue to learn significant lessons from them about the genetic and behavioral evolution of domesticated animals. How to Tame a Fox offers an incredible tale of scientists at work, while also celebrating the deep attachments that have brought humans and animals together throughout time.
Changing How We Choose
Author: A. David Redish
Publisher: MIT Press
ISBN: 026237143X
Category : Science
Languages : en
Pages : 385
Book Description
The “new science of morality” that will change how we see each other, how we build our communities, and how we live our lives. In Changing How We Choose, David Redish makes a bold claim: Science has “cracked” the problem of morality. Redish argues that moral questions have a scientific basis and that morality is best viewed as a technology—a set of social and institutional forces that create communities and drive cooperation. This means that some moral structures really are better than others and that the moral technologies we use have real consequences on whether we make our societies better or worse places for the people living within them. Drawing on this new scientific definition of morality and real-world applications, Changing How We Choose is an engaging read with major implications for how we see each other, how we build our communities, and how we live our lives. Many people think of human interactions in terms of conflicts between individual freedom and group cooperation, where it is better for the group if everyone cooperates but better for the individual to cheat. Redish shows that moral codes are technologies that change the game so that cooperating is good for the community and for the individual. Redish, an authority on neuroeconomics and decision-making, points out that the key to moral codes is how they interact with the human decision-making process. Drawing on new insights from behavioral economics, sociology, and neuroscience, he shows that there really is a “new science of morality” and that this new science has implications—not only for how we understand ourselves but also for how we should construct those new moral technologies.
Publisher: MIT Press
ISBN: 026237143X
Category : Science
Languages : en
Pages : 385
Book Description
The “new science of morality” that will change how we see each other, how we build our communities, and how we live our lives. In Changing How We Choose, David Redish makes a bold claim: Science has “cracked” the problem of morality. Redish argues that moral questions have a scientific basis and that morality is best viewed as a technology—a set of social and institutional forces that create communities and drive cooperation. This means that some moral structures really are better than others and that the moral technologies we use have real consequences on whether we make our societies better or worse places for the people living within them. Drawing on this new scientific definition of morality and real-world applications, Changing How We Choose is an engaging read with major implications for how we see each other, how we build our communities, and how we live our lives. Many people think of human interactions in terms of conflicts between individual freedom and group cooperation, where it is better for the group if everyone cooperates but better for the individual to cheat. Redish shows that moral codes are technologies that change the game so that cooperating is good for the community and for the individual. Redish, an authority on neuroeconomics and decision-making, points out that the key to moral codes is how they interact with the human decision-making process. Drawing on new insights from behavioral economics, sociology, and neuroscience, he shows that there really is a “new science of morality” and that this new science has implications—not only for how we understand ourselves but also for how we should construct those new moral technologies.