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Author: Insight Information Inc
Publisher: Insight Press
ISBN: 9781550495454
Category : Social surveys
Languages : en
Pages : 333
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Book Description
Author: Insight Information Inc
Publisher: Insight Press
ISBN: 9781550495454
Category : Social surveys
Languages : en
Pages : 333
Get Book Here
Book Description
Author: Jacob Jacoby (Researcher in economics)
Publisher: American Bar Association
ISBN: 9781627222655
Category : Law
Languages : en
Pages : 0
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Book Description
"Trademark Surveys provides the most expansive and cohesive treatment of the topic of survey research and its use in the courts. A complete revision of a long out-of-print resource, the two volumes that comprise Trademark Surveys will help attorneys understand and improve the quality of survey research proffered as evidence in litigated proceedings. Volume 1 begins with a discussion of critical pre-survey considerations, from the legal issues that can be examined via survey research to the reasons for and uses of survey research. The majority of this volume is authored by Jack Jacoby, a prominent social scientist who commands substantial expertise with all aspects in the construction, analysis, and application of trademark surveys in litigation. Case law commentary is woven into the discussion in each chapter. Topics in Volume I include: the elements of designing, conducting, and reporting surveys; understanding pertinent aspects of the marketplace; overview of the scientific research process; defining the proper universe; sampling issues; test settings and stimuli; questionnaire construction; implementing the survey and gathering data; numerous issues in aggregating, evaluating, and reporting survey findings"--Unedited summary from book.
Author:
Publisher:
ISBN:
Category : Evidence, Expert
Languages : en
Pages : 652
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Book Description
Author: Roman L. Weil
Publisher: John Wiley & Sons
ISBN: 1118237404
Category : Law
Languages : en
Pages : 1022
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Book Description
Here’s all the information you need to provide your clients with superior litigation support services. Get up to speed quickly, with the aid of top experts, on trial preparation and testimony presentation, deposition, direct examination, and cross-examination. Authoritative and highly practical, this is THE essential guide for any financial expert wanting to prosper in this lucrative new area, the lawyers who hire them, and litigants who benefit from their efforts. "This work of amazing breadth and depth covers the central issues that arise in financial expert testimony. It is an essential reference for counsel and practitioners in the field."—Joseph A. Grundfest, The William A. Franke Professor of Law and Business, Stanford Law School; former commissioner, United States Securities and Exchange Commission.
Author: Mary J. Malach
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 76
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Book Description
Author: Hiram C. Barksdale
Publisher:
ISBN:
Category : Evidence (Law)
Languages : en
Pages : 200
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Book Description
Author: United States. Automated Legal Research Interagency Planning Committee
Publisher:
ISBN:
Category : Electronic data processing
Languages : en
Pages : 56
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Book Description
Author: Paul J. Lavrakas
Publisher: SAGE Publications
ISBN: 150631788X
Category : Social Science
Languages : en
Pages : 1073
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Book Description
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Author: James T. Berger
Publisher: OUP USA
ISBN: 9780199740635
Category : Law
Languages : en
Pages : 0
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Book Description
In Trademark Surveys: A Litigator's Guide, James T. Berger and R. Mark Halligan provide a legal guidebook on developing and critiquing trademark surveys. In addition to describing the process and different types of surveys that may be employed, the authors offer strategic insight into how best to use these surveys to save time and money.
Author: Deborah A. Schmedemann
Publisher: Aspen Publishing
ISBN: 1454876123
Category : Law
Languages : en
Pages : 379
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Book Description
A long-time best-selling comprehensive text for basic legal research, The Process of Legal Research: Practices and Resources, 9E melds a rich discussion of legal authorities with a presentation of strategic processes for researching using the vast array of resources now available to the legal researcher. With readability in mind, The Process of Legal Research is written to engage various learners through streamlined text, graphics, in-text scenarios that draw on first-year topics, sample documents, and self-assessment questions. Covering sources from dictionaries to international and tribal law, and presenting and repeatedly demonstrating ten practices that distinguish skilled researchers, the book zeroes in on current, credible, cost-efficient options for each type of legal authority. To maximize students comprehension, the chapters conclude with a research scenario paired with questions for guided practice as well as a theoretical question to prompt class discussion.
