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Author: Roger Sapsford
Publisher: SAGE
ISBN: 1446204081
Category : Social Science
Languages : en
Pages : 292
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Book Description
This much-anticipated Second Edition presents an informative and accessible account of survey research. It guides the reader through the main theoretical and practical aspects of the subject and illustrates the application of survey methods through examples. Thoroughly revised and updated, it presents: Concise and analytic coverage of multivariate analysis techniques A new chapter giving theoretical and practical advice on the stages involved in constructing scales to measure attitude or personality An account of using materials on the internet Concise introductions and summaries to all chapters This book will prove to be equally useful for students conducting small research projects in the social sciences or related professional/applied areas, researchers planning systematic data collection for applied purposes and policy makers who want to understand and analyse the research with whose conclusions they are presented.
Author: Michael Ornstein
Publisher: SAGE
ISBN: 1446291847
Category : Social Science
Languages : en
Pages : 194
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Book Description
A Companion to Survey Research provides a critical overview and guide to survey methods. Rather than a set of formulas, survey design is understood as a craft where the translation of research questions into a questionnaire, sample design and data collection strategy is based on understanding how respondents answer questions and their willingness to complete a survey. Following an account of the invention of survey research in the 1930s, a synthesis of research on question design is followed by a practical guide to designing a questionnaire. Chapters on sampling, which deal with the statistical basis of survey sampling and practical design issues, are followed by extensive discussions of survey pretesting and data collection. The book concludes with a discussion of the extent and implications of falling response rates. This book is written for researchers, analysts and policy makers who want to understand the survey data they use, for researchers and students who want to conduct a survey, and for anyone who wants to understand contemporary survey research.
Author: Keith F Punch
Publisher: SAGE
ISBN: 1446234924
Category : Social Science
Languages : en
Pages : 140
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Book Description
Survey Research can be used as an independent guide or as a workbook to accompany Keith F Punch′s bestselling Introduction to Social Research (SAGE, 1998). It represents a short, practical `how-to′ book on a central methodology technique aimed at the beginning researcher. The focus of this book is on small-scale quantitative surveys studying the relationships between variables. After showing the central place of the quantitative survey in social science research methodology, it then takes a simple model of the survey, describes its elements and gives a set of steps and guidelines for implementing each element. The book then shows how the simple model of the quantitative survey generalizes easily to more complex models. It includes a detailed example of both simple and complex models, which readers should find very helpful. It is directed primarily at beginning researchers - upper-level undergraduate and graduate students in any area of social science, who often have to do small scale surveys in projects and dissertations. Beyond this, it will be of interest to anybody interested in learning about survey research. It is written in non-technical language, aiming to be as accessible as possible to a wide audience.
Author: Emily Geisen
Publisher: Morgan Kaufmann
ISBN: 0128036818
Category : Computers
Languages : en
Pages : 252
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Book Description
Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products. Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools. - Explains how to design and conduct usability tests and analyze and report the findings - Includes examples on how to conduct usability testing on any type of survey, from a simple three-question survey on a mobile device, to a complex, multi-page establishment survey - Presents real-world examples from leading usability and survey professionals, including a diverse collection of case studies and considerations for using and combining other methods - Discusses the facilities, materials, and software needed for usability testing, including in-lab testing, remote testing, and eye tracking
Author: David L. Vannette
Publisher: Springer
ISBN: 3319543954
Category : Political Science
Languages : en
Pages : 655
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Book Description
This handbook is a comprehensive reference guide for researchers, funding agencies and organizations engaged in survey research. Drawing on research from a world-class team of experts, this collection addresses the challenges facing survey-based data collection today as well as the potential opportunities presented by new approaches to survey research, including in the development of policy. It examines innovations in survey methodology and how survey scholars and practitioners should think about survey data in the context of the explosion of new digital sources of data. The Handbook is divided into four key sections: the challenges faced in conventional survey research; opportunities to expand data collection; methods of linking survey data with external sources; and, improving research transparency and data dissemination, with a focus on data curation, evaluating the usability of survey project websites, and the credibility of survey-based social science. Chapter 23 of this book is open access under a CC BY 4.0 license at link.springer.com.
Author: Erin Ruel
Publisher: SAGE Publications
ISBN: 150634884X
Category : Social Science
Languages : en
Pages : 150
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Book Description
Erin Ruel′s 100 Questions (and Answers) About Survey Research covers the entire survey research process, starting with developing research questions and ending with the analysis and write-up. It includes the traditional survey topics of design, sampling, question writing, and validity; includes a chapter on research ethics; covers the important topics of preparing, cleaning, and analyzing data; and ends with a section on how to write up survey results for a variety of purposes. Useful as a supplementary text in the classroom or as a reference guide for anyone starting a new survey project, the guidance is presented in a FAQ style to allow readers to jump around the book, so as to accommodate the nonlinear and iterative nature of research.
Author: Paul J. Lavrakas
Publisher: SAGE Publications
ISBN: 150631788X
Category : Social Science
Languages : en
Pages : 1073
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Book Description
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Author: Valerie M. Sue
Publisher: SAGE
ISBN: 1412992257
Category : Computers
Languages : en
Pages : 265
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Book Description
This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish
Author: Jerry J. Vaske
Publisher: Venture Publishing (PA)
ISBN: 9781892132796
Category : Parks
Languages : en
Pages : 0
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Book Description
Theoretical concepts used in parks, recreation, and human dimensions of natural resources are explained in this book, as well as how survey questions can be created to measure these concepts. Recommendations are offered to facilitate survey design and implementation. Sampling strategies and procedures for weighting data to approximate populations of interest are discussed.
Author: Roger Sapsford
Publisher: SAGE
ISBN: 1446204081
Category : Social Science
Languages : en
Pages : 292
Get Book Here
Book Description
This much-anticipated Second Edition presents an informative and accessible account of survey research. It guides the reader through the main theoretical and practical aspects of the subject and illustrates the application of survey methods through examples. Thoroughly revised and updated, it presents: Concise and analytic coverage of multivariate analysis techniques A new chapter giving theoretical and practical advice on the stages involved in constructing scales to measure attitude or personality An account of using materials on the internet Concise introductions and summaries to all chapters This book will prove to be equally useful for students conducting small research projects in the social sciences or related professional/applied areas, researchers planning systematic data collection for applied purposes and policy makers who want to understand and analyse the research with whose conclusions they are presented.
Author: Erin E. Ruel
Publisher: SAGE
ISBN: 1452235279
Category : Reference
Languages : en
Pages : 361
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Book Description
Focusing on the use of technology in survey research, this book integrates both theory and application and covers important elements of survey research including survey design, implementation and continuing data management.
