Author: Andrew Warren
Publisher: University of Hawaii Press
ISBN: 0824838297
Category : Social Science
Languages : en
Pages : 290
Book Description
Over the last forty years, surfing has emerged from its Pacific islands origins to become a global industry. Since its beginnings more than a thousand years ago, surfing’s icon has been the surfboard—its essential instrument, the point of physical connection between human and nature, body and wave. To a surfer, a board is more than a piece of equipment; it is a symbol, a physical emblem of cultural, social, and emotional meanings. Based on research in three important surfing locations—Hawai‘i, southern California, and southeastern Australia—this is the first book to trace the surfboard from regional craft tradition to its key role in the billion-dollar surfing business. The surfboard workshops of Hawai‘i, California, and Australia are much more than sites of surfboard manufacturing. They are hives of creativity where legacies of rich cultural heritage and the local environment combine to produce unique, bold board designs customized to suit prevailing waves. The globalization and corporatization of surfing have presented small, independent board makers with many challenges stemming from the wide availability of cheap, mass-produced boards and the influx of new surfers. The authors follow the story of board makers who have survived these challenges and stayed true to their calling by keeping the mythology and creativity of board making alive. In addition, they explore the heritage of the craft, the secrets of custom board production, the role of local geography in shaping board styles, and the survival of hand-crafting skills. From the olo boards of ancient Hawaiian kahuna to the high-tech designs that represent the current state of the industry, Surfing Places, Surfboard Makers offers an entrée into the world of surfboard making that will find an eager audience among researchers and students of Pacific culture, history, geography, and economics, as well as surfing enthusiasts.
Surfing Places, Surfboard Makers
Author: Andrew Warren
Publisher: University of Hawaii Press
ISBN: 0824838297
Category : Social Science
Languages : en
Pages : 290
Book Description
Over the last forty years, surfing has emerged from its Pacific islands origins to become a global industry. Since its beginnings more than a thousand years ago, surfing’s icon has been the surfboard—its essential instrument, the point of physical connection between human and nature, body and wave. To a surfer, a board is more than a piece of equipment; it is a symbol, a physical emblem of cultural, social, and emotional meanings. Based on research in three important surfing locations—Hawai‘i, southern California, and southeastern Australia—this is the first book to trace the surfboard from regional craft tradition to its key role in the billion-dollar surfing business. The surfboard workshops of Hawai‘i, California, and Australia are much more than sites of surfboard manufacturing. They are hives of creativity where legacies of rich cultural heritage and the local environment combine to produce unique, bold board designs customized to suit prevailing waves. The globalization and corporatization of surfing have presented small, independent board makers with many challenges stemming from the wide availability of cheap, mass-produced boards and the influx of new surfers. The authors follow the story of board makers who have survived these challenges and stayed true to their calling by keeping the mythology and creativity of board making alive. In addition, they explore the heritage of the craft, the secrets of custom board production, the role of local geography in shaping board styles, and the survival of hand-crafting skills. From the olo boards of ancient Hawaiian kahuna to the high-tech designs that represent the current state of the industry, Surfing Places, Surfboard Makers offers an entrée into the world of surfboard making that will find an eager audience among researchers and students of Pacific culture, history, geography, and economics, as well as surfing enthusiasts.
Publisher: University of Hawaii Press
ISBN: 0824838297
Category : Social Science
Languages : en
Pages : 290
Book Description
Over the last forty years, surfing has emerged from its Pacific islands origins to become a global industry. Since its beginnings more than a thousand years ago, surfing’s icon has been the surfboard—its essential instrument, the point of physical connection between human and nature, body and wave. To a surfer, a board is more than a piece of equipment; it is a symbol, a physical emblem of cultural, social, and emotional meanings. Based on research in three important surfing locations—Hawai‘i, southern California, and southeastern Australia—this is the first book to trace the surfboard from regional craft tradition to its key role in the billion-dollar surfing business. The surfboard workshops of Hawai‘i, California, and Australia are much more than sites of surfboard manufacturing. They are hives of creativity where legacies of rich cultural heritage and the local environment combine to produce unique, bold board designs customized to suit prevailing waves. The globalization and corporatization of surfing have presented small, independent board makers with many challenges stemming from the wide availability of cheap, mass-produced boards and the influx of new surfers. The authors follow the story of board makers who have survived these challenges and stayed true to their calling by keeping the mythology and creativity of board making alive. In addition, they explore the heritage of the craft, the secrets of custom board production, the role of local geography in shaping board styles, and the survival of hand-crafting skills. From the olo boards of ancient Hawaiian kahuna to the high-tech designs that represent the current state of the industry, Surfing Places, Surfboard Makers offers an entrée into the world of surfboard making that will find an eager audience among researchers and students of Pacific culture, history, geography, and economics, as well as surfing enthusiasts.
Surfboard Artisans
Author:
Publisher:
ISBN: 9780994644701
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9780994644701
Category :
Languages : en
Pages :
Book Description
Handcrafted Maine
Author: Katy Kelleher
Publisher: Chronicle Books
ISBN: 1616896817
Category : Art
Languages : en
Pages : 225
Book Description
Amid the sublime beauty of Maine—its primordial forests, remote lakes, rugged mountains, and craggy coastline blooms a handmade culture fed by heritage, self-sufficiency, and collaboration. Handcrafted Maine: Art, Life, Harvest & Home features lively profiles of more than twenty artists, artisans, and craftspeople—weavers and potters, a painter, an architect, a boatbuilder, a leatherworker, bakers, lobster-men, and more—at work in the woods, towns, and cities of Maine, celebrating the triumphs and challenges of entrepreneurship and independence. Including more than 225 inspiring color photographs and intimate narrative portraits, Handcrafted Maine provides a window into the inner lives of creatives and brings to life the powerful environment and spirited character that nurture the unbridled ingenuity and common-sense approach to craft and life found Down East.
Publisher: Chronicle Books
ISBN: 1616896817
Category : Art
Languages : en
Pages : 225
Book Description
Amid the sublime beauty of Maine—its primordial forests, remote lakes, rugged mountains, and craggy coastline blooms a handmade culture fed by heritage, self-sufficiency, and collaboration. Handcrafted Maine: Art, Life, Harvest & Home features lively profiles of more than twenty artists, artisans, and craftspeople—weavers and potters, a painter, an architect, a boatbuilder, a leatherworker, bakers, lobster-men, and more—at work in the woods, towns, and cities of Maine, celebrating the triumphs and challenges of entrepreneurship and independence. Including more than 225 inspiring color photographs and intimate narrative portraits, Handcrafted Maine provides a window into the inner lives of creatives and brings to life the powerful environment and spirited character that nurture the unbridled ingenuity and common-sense approach to craft and life found Down East.
The Surfboard Book
Author: Sean McCagh
Publisher: McCagh O'Neill Pty td
ISBN: 0992267420
Category : Sports & Recreation
Languages : en
Pages : 154
Book Description
How Design Drives Performance Have you ever wondered how changing design will effect the performance of a surfboard, wanted to really understand what your shaper, surf shop or mates are talking about when they discuss bottom curve or rocker, or more importantly why a particular surfboard goes really well or struggles to perform in some situations? The Surfboard Book includes advice stories and design details from some of the most experienced and credible subject experts in the history of the surfboard in Simon Anderson, Dick Brewer, Steve Lis and Bob McTavish: each are known not only as surfboard shapers and designers but as innovators with a combined design experience approaching 200 years. The Surfboard Book explains: elements of surfboard shape and their effects on performance construction types: from traditional to modern sandwich construction important material properties including environmental issues basic types or classes of surfboard and how they perform how to go about choosing or specifying your next surfboard
Publisher: McCagh O'Neill Pty td
ISBN: 0992267420
Category : Sports & Recreation
Languages : en
Pages : 154
Book Description
How Design Drives Performance Have you ever wondered how changing design will effect the performance of a surfboard, wanted to really understand what your shaper, surf shop or mates are talking about when they discuss bottom curve or rocker, or more importantly why a particular surfboard goes really well or struggles to perform in some situations? The Surfboard Book includes advice stories and design details from some of the most experienced and credible subject experts in the history of the surfboard in Simon Anderson, Dick Brewer, Steve Lis and Bob McTavish: each are known not only as surfboard shapers and designers but as innovators with a combined design experience approaching 200 years. The Surfboard Book explains: elements of surfboard shape and their effects on performance construction types: from traditional to modern sandwich construction important material properties including environmental issues basic types or classes of surfboard and how they perform how to go about choosing or specifying your next surfboard
Greg Noll
Author: Drew Kampion
Publisher: Gibbs Smith
ISBN: 9781586857769
Category : Sports & Recreation
Languages : en
Pages : 184
Book Description
One of the greatest surfers of all time, Greg Noll has built a considerable reputation as master of surfboard making, or "shaping." Today, collectors and surfers alike prize his unique brand of board. Recently featured in the award-winning documentary feature, Riding Giants, "Da Bull," in his iconic black-and-white striped trunks, was emblematic of big surf and fearless commitment. In addition to being a pioneer of big-wave surfing, surf movies, and surf magazines, by the mid-1960s, Noll was one of the largest surfboard manufacturers in the world. Now living in Crescent City, California, Noll still shapes twelve boards a year out of old-growth salvage woods-replicas of Duke Kahanamoku's olo and other exotica for collectors. The Art of the Surfboard combines the art of building extraordinary surfboards with fascinating surfing history and photography. It's a must-have for surfers and surfing history buffs of any age. The Art of the Surfboard includes: A biographical introduction to Greg Noll A concise history of the evolution of surfboards and construction techniques from ancient Hawaii to the modern era Descriptive step-by-step photo sequences with explanatory text on building balsa, foam, and classic wooden surfboards A chronological gallery of Greg Noll surfboards, vintage 1950 to 2005, featuring photographs, action shots, commentary from surfers and shapers, and from Greg himself on the boards and their eras Portraits of several important Greg Noll surfboard collectors and their collections, with accompanying bios and information on the boards A guide to the various Greg Noll surfboard labels and the years each was used Illustrated throughout with action surf shots taken by some of surfing's master photographers
Publisher: Gibbs Smith
ISBN: 9781586857769
Category : Sports & Recreation
Languages : en
Pages : 184
Book Description
One of the greatest surfers of all time, Greg Noll has built a considerable reputation as master of surfboard making, or "shaping." Today, collectors and surfers alike prize his unique brand of board. Recently featured in the award-winning documentary feature, Riding Giants, "Da Bull," in his iconic black-and-white striped trunks, was emblematic of big surf and fearless commitment. In addition to being a pioneer of big-wave surfing, surf movies, and surf magazines, by the mid-1960s, Noll was one of the largest surfboard manufacturers in the world. Now living in Crescent City, California, Noll still shapes twelve boards a year out of old-growth salvage woods-replicas of Duke Kahanamoku's olo and other exotica for collectors. The Art of the Surfboard combines the art of building extraordinary surfboards with fascinating surfing history and photography. It's a must-have for surfers and surfing history buffs of any age. The Art of the Surfboard includes: A biographical introduction to Greg Noll A concise history of the evolution of surfboards and construction techniques from ancient Hawaii to the modern era Descriptive step-by-step photo sequences with explanatory text on building balsa, foam, and classic wooden surfboards A chronological gallery of Greg Noll surfboards, vintage 1950 to 2005, featuring photographs, action shots, commentary from surfers and shapers, and from Greg himself on the boards and their eras Portraits of several important Greg Noll surfboard collectors and their collections, with accompanying bios and information on the boards A guide to the various Greg Noll surfboard labels and the years each was used Illustrated throughout with action surf shots taken by some of surfing's master photographers
Fanocracy
Author: David Meerman Scott
Publisher: Penguin
ISBN: 0593084004
Category : Business & Economics
Languages : en
Pages : 306
Book Description
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
Publisher: Penguin
ISBN: 0593084004
Category : Business & Economics
Languages : en
Pages : 306
Book Description
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
LEGENDARY SURFERS Volume 3: The 1930s
Author: Malcolm Gault-Williams
Publisher: Lulu.com
ISBN: 1300490713
Category : History
Languages : en
Pages : 267
Book Description
"LEGENDARY SURFERS Volume 3: 1930s" details the surf world of the 1930s, including California, Florida, Hawaii, Australia and Britain. This is not a coffee table book. It is specifically written for surfers who want to know the details of the heritage we are blessed to share, as told by those who lived it.
Publisher: Lulu.com
ISBN: 1300490713
Category : History
Languages : en
Pages : 267
Book Description
"LEGENDARY SURFERS Volume 3: 1930s" details the surf world of the 1930s, including California, Florida, Hawaii, Australia and Britain. This is not a coffee table book. It is specifically written for surfers who want to know the details of the heritage we are blessed to share, as told by those who lived it.
Surfing Life
Author: Mark Stranger
Publisher: Ashgate Publishing, Ltd.
ISBN: 9780754674436
Category : Sports & Recreation
Languages : en
Pages : 308
Book Description
Surfing Life is a study of surfing and social change that also provides insights into other experience-based contemporary subcultures and the nature of the self and social formations in contemporary society. Making use of extensive empirical material to support innovative theoretical approaches to social change, this book offers an analysis of the relationship between embodied experience, culture and the economy.
Publisher: Ashgate Publishing, Ltd.
ISBN: 9780754674436
Category : Sports & Recreation
Languages : en
Pages : 308
Book Description
Surfing Life is a study of surfing and social change that also provides insights into other experience-based contemporary subcultures and the nature of the self and social formations in contemporary society. Making use of extensive empirical material to support innovative theoretical approaches to social change, this book offers an analysis of the relationship between embodied experience, culture and the economy.
The New Rules of Marketing and PR
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 111936244X
Category : Business & Economics
Languages : en
Pages : 369
Book Description
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
Publisher: John Wiley & Sons
ISBN: 111936244X
Category : Business & Economics
Languages : en
Pages : 369
Book Description
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
Basques, Today
Author: Ramón Zallo
Publisher: Alberdania
ISBN: 9788496643598
Category : Social Science
Languages : en
Pages : 332
Book Description
Ramón Zallo offers us with this informative book an overall synthesis of Basque culture, society and history. Thanks to its contents it may be destined to become a road map for understanding some keys about the country of the Basques. The author starts from a broad concept of Basque culture which, while it is not very well known, is proportionally very rich for such a small country. He conceives it as a whole culture and as having a history of its own, although it is very closely related to its surroundings. And its trajectory indicates the need to prioritize its development and singularity in this global world full of uncertainty. In Part One he traces (and vindicates) the cultural and spatial idea of Euskal Herria, and briefly describes its history, society and characteristics, its economic evolution and the political systems of Euskadi, Navarra and Iparralde. He presents a society with deeply-rooted values and a very dense civil society that now needs to review, without amnesia, the tragedies and disappointments of recent years. In Part Two he offers a new vision of each one of the various branches of culture. Giving Euskara the attention that it deserves as the most specific defining trait, the book offers an added dimension through an updated look at the styles, works and names within architecture, the visual, theatre and musical arts, Basque literature in Euskara and Spanish and the different types of heritage.It ends with a gallery of historical and contemporary figures that demonstrate the country’s diversity. Its method is descriptive, orderly and not overly interpretative. Interpretation is left to the reader.
Publisher: Alberdania
ISBN: 9788496643598
Category : Social Science
Languages : en
Pages : 332
Book Description
Ramón Zallo offers us with this informative book an overall synthesis of Basque culture, society and history. Thanks to its contents it may be destined to become a road map for understanding some keys about the country of the Basques. The author starts from a broad concept of Basque culture which, while it is not very well known, is proportionally very rich for such a small country. He conceives it as a whole culture and as having a history of its own, although it is very closely related to its surroundings. And its trajectory indicates the need to prioritize its development and singularity in this global world full of uncertainty. In Part One he traces (and vindicates) the cultural and spatial idea of Euskal Herria, and briefly describes its history, society and characteristics, its economic evolution and the political systems of Euskadi, Navarra and Iparralde. He presents a society with deeply-rooted values and a very dense civil society that now needs to review, without amnesia, the tragedies and disappointments of recent years. In Part Two he offers a new vision of each one of the various branches of culture. Giving Euskara the attention that it deserves as the most specific defining trait, the book offers an added dimension through an updated look at the styles, works and names within architecture, the visual, theatre and musical arts, Basque literature in Euskara and Spanish and the different types of heritage.It ends with a gallery of historical and contemporary figures that demonstrate the country’s diversity. Its method is descriptive, orderly and not overly interpretative. Interpretation is left to the reader.