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Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1317789202
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
Author: Hau L. Lee
Publisher: Springer Science & Business Media
ISBN: 0387384294
Category : Business & Economics
Languages : en
Pages : 472
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Book Description
This book will help readers to better manage supply chains in emerging economics. It addresses a host of issues and challenges, from infrastructure constraints and the logistics inefficiencies to contributing to the social and environmental developments of emerging economies. Innovative approaches are outlined and illustrated with examples of real-world experiences by progressive companies and thought leaders.
Author: Wojciech Piotrowicz
Publisher: Springer
ISBN: 3319057650
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
This book focuses on supply chain management in emerging markets. The authors present issues relating to supply chain development covering countries such as Brazil, China, the Czech Republic, Russia, Indonesia, Malaysia, Nepal, Turkey, Egypt and South Africa and focuses on the challenges faced when the supply chain is designed and maintained. Such challenges derive from issues to do with risk, security, quality management and infrastructure among others. Case studies and survey results are presented in chapters which explore practical solutions to these issues. The latter will be of interest not only to local and international managers, but also to students who are interested in emerging economies. The book covers manufacturing, retail and food chains at the local and international levels.
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1317789202
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
Author: Tamer Cavusgil
Publisher: Emerald Group Publishing
ISBN: 1848554699
Category : Business & Economics
Languages : en
Pages : 431
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Book Description
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
Author: Gregory Piers Mountford Walker
Publisher: MHRA
ISBN: 0947623809
Category : Reference
Languages : en
Pages : 258
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Book Description
The bibliography records doctoral and selected masters' theses (over 3,300 in all) from British and Irish universities in the field of Russian, Soviet and East European studies. This is broadly interpreted to include all disciplines in the humanities and social sciences as they relate to the area of Russia, the former USSR and Eastern Europe. Taken as a whole, the work probably forms the fullest and longest record of British and Irish postgraduate research in any sector of area studies. Besides its primary function as a bibliographic tool, it makes it possible to trace the effects of academic developments, institutional policies, and the changes in direction in this highly diversified field of study over the last hundred years. Entries are arranged by subject and area, supported by full author and subject indexes to aid searching. Dr Gregory Walker is a former Head of Slavonic and East European Collections at the Bodleian Library, University of Oxford. The late John S.G. Simmons, OBE, was Senior Research Fellow and Librarian, All Souls College, Oxford.
Author: Hugo Tsugunobu Yoshida Yoshizaki
Publisher: Emerald Group Publishing
ISBN: 183909334X
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
This edited book presents 18 papers on Supply Chain Management and Logistics in Latin America which emerged from the second SCALE Latin American Conference in 2018. The collection covers a variety of relevant topics in SCM&L for the region, and also addresses its lack of cases and applied examples.
Author: William A. Barnett
Publisher: Emerald Group Publishing
ISBN: 1789735793
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Volume 27 of the International Symposia in Economic Theory and Econometrics series collects a range of unique and diverse chapters, each investigating different spheres of development in emerging markets with a specific focus on significant engines of growth and advancement in the Asia-Pacific economies.
Author: Ilan Alon
Publisher: Bloomsbury Publishing USA
ISBN: 0313053731
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.
Author: Syed Abdul Rehman Khan
Publisher: Springer Nature
ISBN: 3030427420
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
This book outlines the scope of sustainability and green practice in supply chain operations, which has continued to grow with a rapid speed. The book includes core aspects of sustainability and green supply chain management philosophy and practice, covering general concepts, principles, strategies and best practices, which not only protect socio-environmental sustainability, but spur economic growth. The book will aid practitioners in using sustainable supply chains to reduce cost and improve service, as well as keep up-to-date with different features of green supply chains and logistics in a global market. The book will also be a valuable resource for candidates undertaking certification examinations and students studying for degrees in related fields of sustainability and green supply chain management.
Author: Barton A Weitz
Publisher: SAGE
ISBN: 9781412921206
Category : Business & Economics
Languages : en
Pages : 618
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Book Description
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
