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Author: Zoe Fraade-Blanar
Publisher: National Geographic Books
ISBN: 0393249956
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
An in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations—from traditional businesses to tech startups—direct, real-time access to their most devoted consumers, and it’s easy to forget that this access flows both ways. This is the new “fandom-based economy”: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love. In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks—it’s also easier than ever for companies to lose their audience’s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game. Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom’s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom—the activities we perform to show we belong to a group of people with common interests—may be as old as culture itself. For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.
Author: Zoe Fraade-Blanar
Publisher: National Geographic Books
ISBN: 0393249956
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
An in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations—from traditional businesses to tech startups—direct, real-time access to their most devoted consumers, and it’s easy to forget that this access flows both ways. This is the new “fandom-based economy”: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love. In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks—it’s also easier than ever for companies to lose their audience’s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game. Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom’s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom—the activities we perform to show we belong to a group of people with common interests—may be as old as culture itself. For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.
Author: Pat Flynn
Publisher: Get Smart Books
ISBN: 9781949709469
Category : Brand choice
Languages : en
Pages : 0
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Book Description
"Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the diverse revenue stream, or the biggest marketing budget. The key is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create. You need superfans"--Dust jacket flap
Author: Zoe Fraade-Blanar
Publisher: W. W. Norton & Company
ISBN: 0393249964
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
An in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations—from traditional businesses to tech startups—direct, real-time access to their most devoted consumers, and it’s easy to forget that this access flows both ways. This is the new “fandom-based economy”: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love. In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks—it’s also easier than ever for companies to lose their audience’s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game. Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom’s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom—the activities we perform to show we belong to a group of people with common interests—may be as old as culture itself. For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.
Author: George Dohrmann
Publisher: Ballantine Books
ISBN: 0553394215
Category : Sports & Recreation
Languages : en
Pages : 225
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Book Description
A Pulitzer Prize–winning journalist pulls back the curtain on the extraordinary inner lives of America’s most obsessive sports fans. There are fans, and then there are fanatics. In this wondrously immersive look at American sports fandom, George Dohrmann travels the country to find out what distinguishes an ordinary, everyday enthusiast from that special breed of supporter known as the superfan. In Minnesota, Dohrmann meets newly minted generals of the Viking World Order, a Minnesota Vikings affinity group organized along military lines. In Oregon, he shares a few beers with a determined soccer fan who amassed—almost singlehandedly—a four-thousand-strong cheering section for the fledgling Portland Timbers. In Illinois, he talks with the parents of a five-year-old boy whose intense hatred of Tom Brady went viral on YouTube. Through these and other intimate profiles, Dohrmann shows us the human faces behind the colored face paint, the real people inside the elaborate costumes who prowl the stands and parking lots at stadiums from coast to coast. In addition to the fans themselves, Dohrmann also talks with the experts who study them. He uses the latest thinking in sports psychology—some of it learned during a spirited round of miniature golf with a group of professors at the annual Sports Psychology Forum—to unravel the answers to such burning questions as: How does fandom begin? What are its effects on everyday life? When does it go too far? For everyone who’s ever body-painted their torso with the team colors of their alma mater before heading off to a sports bar—or even just screamed at their television during the NBA Finals—Superfans offers an entertaining and insightful exploration of the many ways human beings find meaning in something bigger than themselves. Featuring photos of the Rally Banana, Timber Jim, the officers of the Viking World Order, a pair of Kentucky Wildcats tattoos, a Kevin Durant jersey torched by a jilted fan, and more. Plus analysis of the . . . Arizona State Sun Devils • Chicago Bears • Dallas Cowboys • Green Bay Packers • Indianapolis Colts • Milwaukee Brewers • Nebraska Cornhuskers • New England Patriots • Oklahoma City Thunder • Philadelphia Eagles • San Diego State Aztecs • Seattle Seahawks “Well reported and meticulously researched . . . Dohrmann is a respected, diligent sportswriter and has been so for years—you don’t get Pulitzers for message-board posts.”—The Wall Street Journal
Author: Hilary Fitzgerald Campbell
Publisher: Andrews Mcmeel+ORM
ISBN: 1524876038
Category : Comics & Graphic Novels
Languages : en
Pages : 326
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Book Description
Why is it so much fun to read about death and dismemberment? In Murder Book, lifelong true-crime obsessive and New Yorker cartoonist Hilary Fitzgerald Campbell tries to puzzle out the answer. An unconventional graphic exploration of a lifetime of Ann Rule super-fandom, amateur armchair sleuthing, and a deep dive into the high-profile murders that have fascinated the author for decades, this is a funny, thoughtful, and highly personal blend of memoir, cultural criticism, and true crime with a focus on the often-overlooked victims of notorious killers.
Author: Elamin Abdelmahmoud
Publisher: Ballantine Books
ISBN: 0593496868
Category : Biography & Autobiography
Languages : en
Pages : 185
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Book Description
A NEW YORK TIMES NOTABLE BOOK OF THE YEAR • A “funny and frank” (The New York Times) collection of essays on Blackness, faith, pop culture, and the challenges—and rewards—of finding one’s way in the world, from a BuzzFeed editor and podcast host. “A memoir that is immense in its desire to give . . . a rich offering of image, of music, of place.”—Hanif Abdurraqib, author of A Little Devil in America: Notes in Praise of Black Performance At twelve years old, Elamin Abdelmahmoud emigrates with his family from his native Sudan to Kingston, Ontario, arguably one of the most homogenous cities in North America. At the airport, he’s handed his Blackness like a passport, and realizes that he needs to learn what this identity means in a new country. Like all teens, Abdelmahmoud spent his adolescence trying to figure out who he was, but he had to do it while learning to balance a new racial identity and all the false assumptions that came with it. Abdelmahmoud learned to fit in, and eventually became “every liberal white dad’s favorite person in the room.” But after many years spent trying on different personalities, he now must face the parts of himself he’s kept suppressed all this time. He asks, “What happens when those identities stage a jailbreak?” In his debut collection of essays, Abdelmahmoud gives full voice to each and every one of these conflicting selves. Whether reflecting on how The O.C. taught him about falling in love, why watching wrestling allowed him to reinvent himself, or what it was like being a Muslim teen in the aftermath of 9/11, Abdelmahmoud explores how our experiences and our environments help us in the continuing task of defining who we truly are. With the perfect balance of relatable humor and intellectual ferocity, Son of Elsewhere confronts what we know about ourselves, and most important, what we’re still learning.
Author:
Publisher: John Wiley & Sons
ISBN: 1119538556
Category : Philosophy
Languages : en
Pages : 288
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Book Description
This hilarious cast of star philosophers will make you laugh while you think as they explore the moral conundrums, ridiculous paradoxes, and wild implications of Saturday Night Live Comedian-philosophers from Socrates to Sartre have always prodded and provoked us, critiquing our most sacred institutions and urging us to examine ourselves in the process. In Saturday Night Live and Philosophy, a star-studded cast of philosophers takes a close look at the “deep thoughts” beneath the surface of NBC’s award-winning late-night variety show and its hosts’ zany antics. In this book, philosophy and comedy join forces, just like the Ambiguously Gay Duo, to explore the meaning of life itself through the riffs and beats of the subversive parody that gives the show its razor-sharp wit and undeniable cultural and political significance. Our guest hosts raise some eyebrows with questions like: Is Weekend Update Fake News? Does SNL upset dominant paradigms or trap us in political bubbles? When it comes to SNL, how can we tell the difference between satire, smart-assery, and seriousness? Is the Ladies Man too stupid for moral responsibility? What is the benefit of jokes that cause outrage? The Church Lady has a bad case of moral superiority. How about you? What can Wayne and Garth teach us about living a happy life?
Author: Ted Scheinman
Publisher: FSG Originals
ISBN: 086547821X
Category : Biography & Autobiography
Languages : en
Pages : 177
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Book Description
"Ted Scheinman spent his childhood eating Yorkshire pudding, singing in an Anglican choir, and watching Laurence Olivier as Mr. Darcy. As the son of a devoted Jane Austen scholar, this seemed normal. Despite his attempts to leave his mother's world behind, he found himself in grad school organizing the first ever University of North Carolina Jane Austen Summer Camp, a weekend-long event that falls somewhere between an academic conference and superfan extravaganza. In Camp Austen, Scheinman tells the story of his indoctrination into this enthusiastic world, delivering a hilarious and poignant survey of one of the most enduring and passionate literary coteries in history. Combining clandestine journalism with frank memoir, and academic savvy with insider knowledge, Camp Austen is perhaps the most comprehensive study of Austen that can be read in a single sitting. Brimming with stockings, culinary etiquette, and scandalous dance partners, this is summer camp as you've never seen it before--back cover.
Author: Duff McKagan
Publisher: Da Capo Press, Incorporated
ISBN: 030682387X
Category : Biography & Autobiography
Languages : en
Pages : 306
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Book Description
A guide to the collective wisdom gained from fatherhood, business school, and some of the greatest rock bands of all time
Author: Brittany Hodak
Publisher: Page Two
ISBN: 1774580780
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Superfans aren’t just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand. You’ll learn how to: - define, understand, and share your own unique brand story - better capture, understand, and utilize customer feedback - connect your brand’s story to your individual customers’ stories - make exceeding customer expectations business-as-usual - regularly earn and capitalize on customer referrals You’ll also get checklists, exercises, and easy-to-implement tools that will have you building your very own legion of superfans right away. Whether you’re launching a career as a recording artist, running a tech startup, or helming a hundred-year-old brand, you, too, can tap into the power of superfandom.
