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Author: Hanne Hartvig Larsen
Publisher: SAGE
ISBN: 0857026224
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students′ analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis. Together they offer a detailed insight into the practicalities of marketing across national borders and cultures.
Author: Hanne Hartvig Larsen
Publisher: SAGE
ISBN: 0857026224
Category : Business & Economics
Languages : en
Pages : 218
Get Book Here
Book Description
This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students′ analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis. Together they offer a detailed insight into the practicalities of marketing across national borders and cultures.
Author: Nora A. Draper
Publisher: NYU Press
ISBN: 1479802840
Category : Social Science
Languages : en
Pages : 283
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Book Description
The successes and failures of an industry that claims to protect and promote our online identities What does privacy mean in the digital era? As technology increasingly blurs the boundary between public and private, questions about who controls our data become harder and harder to answer. Our every web view, click, and online purchase can be sold to anyone to store and use as they wish. At the same time, our online reputation has become an important part of our identity—a form of cultural currency. The Identity Trade examines the relationship between online visibility and privacy, and the politics of identity and self-presentation in the digital age. In doing so, Nora Draper looks at the revealing two-decade history of efforts by the consumer privacy industry to give individuals control over their digital image through the sale of privacy protection and reputation management as a service. Through in-depth interviews with industry experts, as well as analysis of media coverage, promotional materials, and government policies, Draper examines how companies have turned the protection and promotion of digital information into a business. Along the way, she also provides insight into how these companies have responded to and shaped the ways we think about image and reputation in the digital age. Tracking the successes and failures of companies claiming to control our digital ephemera, Draper takes us inside an industry that has commodified strategies of information control. This book is a discerning overview of the debate around who controls our data, who buys and sells it, and the consequences of treating privacy as a consumer good.
Author: Shira Gill
Publisher: Ten Speed Press
ISBN: 1984859285
Category : House & Home
Languages : en
Pages : 321
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Book Description
Elevate your personal style, trim your belongings, and transform your life, one room at a time, with this visionary lifestyle and home organization book from professional organizing expert, Shira Gill. “Warm, funny, and direct, Shira builds you up while helping you edit down to the best version of yourself.”—Stacy London, New York Times bestselling author of The Truth About Style As a professional home organizer with clients ranging from students to multi-millionaires, Shira Gill observed that clutter is a universal stress trigger. Over the years she created a signature decluttering and organization process that promotes sustainability, achieves lasting results, and can be applied to anyone, regardless of their space or lifestyle. Rather than imposing strict rules and limitations, Shira redefines minimalism as having the perfect amount of everything—for you—based on your personal values and the limitations of your space. Now, in Minimalista, Shira shares her complete toolkit for the first time, built around five key steps: Clarify, Edit, Organize, Elevate, and Maintain. Once you learn the methodology you'll dive into the hands-on work, choose-your-own-adventure style: knock out a room, or even a single drawer; style a bookshelf; donate a sweater. Shira teaches that the most important thing you can do is start, and that small victories, achieved one at a time, will snowball into massive transformation. Broken into small, bite-sized chunks, Minimalista makes it clear that if the process is fun and easy to follow, anyone can learn the principles of editing and organization.
Author: Martin Christopher
Publisher: Routledge
ISBN: 0750652241
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
'Marketing Logistics' has a practical managerial focus as well as drawing upon current research and the experience of firms worldwide, using numerous mini-cases throughout to illustrate the key messages in each chapter.
Author: Simon Gray
Publisher: Harriman House Limited
ISBN: 0857192485
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
Explains how to get ahead, what to do and what not to do to win in the highly competitive job race. This title explores the psychology of looking for a job and divulges his revolutionary techniques to get noticed and employed in a crowded market.
Author: Pravir Malik
Publisher: Possibilities Publishing
ISBN:
Category : Science
Languages : en
Pages : 300
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Book Description
Through a play of Light its codified properties project out to create layer upon layer of fourfold complexity. Space, Time, Gravity, and Energy are perhaps the first layer of Light’s codified properties and emerge as fundamental to cosmic dynamics to-date. Fields such as the electromagnetic field form a second layer. Then quantum particles, atoms, cells, and all the complexity of Natural and Human history form subsequent layers, all the while continuing to materialize the inherent fourfold-richness inherent in Light. The fate of such a continued fourfold development leading to a foundation of super-matter now lies in our hands. The scales of a quantum-cosmic balance depend on the extent to which a continued and cohesive space-time-energy-gravity quantization, fueled by will and other human faculties becomes operative. Such quantization spurred by the need for functional-richness results in super-matter.
Author: William Panek
Publisher: John Wiley & Sons
ISBN: 1119327598
Category : Computers
Languages : en
Pages : 608
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Book Description
Master Windows 10 installation and configuration, including new technologies The MCSA Windows 10 Study Guide is the only comprehensive resource you'll need to prepare for Exam 70-698. You'll find expert coverage of 100% of all exam objectives led by expert Microsoft MVP, William Panek. Quickly master the concepts and processes involved in Windows 10 installation and configuration. The Sybex superior study tools and online learning environment include: system requirements, devices, core services, networking, storage, data access and usage, maintenance, updates, data recovery, and more. Real-world scenarios bring on the job experience while hands-on exercises provide practical instruction on critical techniques, and the Sybex online learning environment gives you access to electronic flashcards for last minute review, an assessment test, and bonus practice exams so you can be confident on exam day. Exam 70-698 is the first of two exams for the MCSA certification. Addressing local and desktop deployments, these topics form the foundation of what's to come. This Sybex Study Guide gives you the tools you need along with expert content so you can build the essential knowledge base and master the ley concepts. Clarify processes with hands-on exercises Identify knowledge gaps through chapter review questions Test your understanding with online bonus practice exams and more With a 90-percent market share, Windows is the world's number-one desktop OS. While it may look similar to Windows 8, Windows 10 includes a number of enhanced features that specialists need to know, and MCSA candidates must be able to demonstrate a clear understanding of how to work with these new technologies. MCSA Windows 10 Study Guide: Exam 70-698 is your complete guide to Windows 10 installation and configuration, with expert instruction and practical exam preparation.
Author: William Panek
Publisher: John Wiley & Sons
ISBN: 111925230X
Category : Computers
Languages : en
Pages : 582
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Book Description
NOTE: The correct URL to access the Sybex interactive online test bank and study tools is www.wiley.com/go/sybextestprep. The book’s back cover, Introduction, and last page in the book provided the wrong URL. We apologize for any confusion and inconvenience this may have caused you. Master 100 percent of Microsoft Windows 10 exam with real-world hands-on practice MCSA: Microsoft Windows 10 Complete Study Guide is your ultimate preparation resource for the new Windows 10 certification. Fully updated to align with the latest version of the exam, this new edition digs deeper into the intricacies of the Windows OS and provides the most up-to-date information on new Windows 10 technologies. With complete coverage of all exam topics, this invaluable guide walks you through device planning, deployment, and management; network and storage configuration; access, data, app, and recovery management, and much more to help you master the exam material. You also get access to the Sybex interactive online learning environment, featuring electronic flashcards, a searchable glossary, an assessment test, and bonus practice exams designed to give you a preview of exam day. MCSA: Microsoft Windows 10 is the Microsoft Certified Solutions Associate certification for Windows 10, testing your abilities in a broad variety of associate-level tasks. This book rounds them up into a comprehensive knowledge base to help you clarify, memorize, and deepen your understanding so you can approach exam day with confidence. Master 100 percent of exam 70-697, Configuring Windows Devices, objectives Get more hands-on practice in real-world scenarios Test your knowledge with challenging review questions Access digital study aids and practice tests for comprehensive prep Windows is the world's leading operating system, with an estimated 90 percent share of the desktop OS market. There are currently over 110 million Windows 10 users, and that number is expected to rise—putting Windows 10 Specialists in high demand in the job market. If you're ready to fill the growing need for trained Windows 10 associates, Microsoft Configuring Windows Devices Study Guide Exam 70-697 has you covered for complete and detailed exam preparation.
Author: Udo J. Birk
Publisher: John Wiley & Sons
ISBN: 3527341331
Category : Science
Languages : en
Pages : 405
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Book Description
This unique book on super-resolution microscopy techniques presents comparative, in-depth analyses of the strengths and weaknesses of the individual approaches. It was written for non-experts who need to understand the principles of super-resolution or who wish to use recently commercialized instruments as well as for professionals who plan to realize novel microscopic devices. Explaining the practical requirements in terms of hardware, software and sample preparation, the book offers a wealth of hands-on tips and practical tricks to get a setup running, provides invaluable help and support for successful data acquisition and specific advice in the context of data analysis and visualization. Furthermore, it addresses a wide array of transdisciplinary fields of applications. The author begins by outlining the joint efforts that have led to achieving super-resolution microscopy combining advances in single-molecule photo-physics, fluorophore design and fluorescent labeling, instrument design and software development. The following chapters depict and compare current main standard techniques such as structured illumination microscopy, single-molecule localization, stimulated emission depletion microscopy and multi-scale imaging including light-sheet and expansion microscopy. For each individual approach the experimental setups are introduced, the imaging protocols are provided and the various applications illustrated. The book concludes with a discussion of future challenges addressing issues of routine applications and further commercialization of the available methods. Guiding users in how to make choices for the design of their own experiments from scratch to promising application, this one-stop resource is intended for researchers in the applied sciences, from chemistry to biology and medicine to physics and engineering.
Author:
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 1180
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Book Description
