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Author: Barry Leventhal
Publisher: Kogan Page Publishers
ISBN: 0749473835
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful data-driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market research datasets. Written by a leading UK authority on geodemographics, Geodemographics for Marketers provides marketers with the know-how to leverage it as an effective research tool to identify location-based segments for highly targeted marketing. International in scope and impartial in its approach, this book demonstrates how to implement geodemographics techniques for practical application in retail, financial services and telecommunications as well as the public sector. Geodemographics for Marketers includes numerous case studies, from the automotive, retail and telecommunications sectors to the public sector, that illustrate core concepts and how they can be applied to gain positive results. It is also supported by a range of online resources, including figures, practical sessions and learning feedback. The book also incorporates the newly introduced generation of classifications, as well as a discussion of the key decisions of the proposed 2021 census.
Author: Barry Leventhal
Publisher: Kogan Page Publishers
ISBN: 0749473835
Category : Business & Economics
Languages : en
Pages : 232
Get Book Here
Book Description
Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful data-driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market research datasets. Written by a leading UK authority on geodemographics, Geodemographics for Marketers provides marketers with the know-how to leverage it as an effective research tool to identify location-based segments for highly targeted marketing. International in scope and impartial in its approach, this book demonstrates how to implement geodemographics techniques for practical application in retail, financial services and telecommunications as well as the public sector. Geodemographics for Marketers includes numerous case studies, from the automotive, retail and telecommunications sectors to the public sector, that illustrate core concepts and how they can be applied to gain positive results. It is also supported by a range of online resources, including figures, practical sessions and learning feedback. The book also incorporates the newly introduced generation of classifications, as well as a discussion of the key decisions of the proposed 2021 census.
Author: United States. Congress. House. Committee on Appropriations
Publisher:
ISBN:
Category : Finance, Public
Languages : en
Pages : 1868
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Book Description
Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 136
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Book Description
Author: Yuniar Supardi
Publisher: Elex Media Komputindo
ISBN: 9789792769920
Category :
Languages : en
Pages : 212
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Book Description
Author: Karl Fuchs
Publisher: Springer Science & Business Media
ISBN: 3642501435
Category : Science
Languages : en
Pages : 478
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Book Description
The articles in this volume were selected from a series of reports delivered in the So viet Union at Yaroslavl during the International Seminar "Super-deep drilling and deep geophysical research", which was organized and held in August 1988 by the Ministry of Geology of the USSR, jointly with the Inter-Union Commission on the Lithosphere. One of the most important problems of modem geology, is the state and prospects of further development of deep continental structure investigations, was discussed at the seminar with the participation of 245 scientists and specialists from 19 countries. At the plenary and sectional meetings of the seminar, 83 reports were delivered, discussions on the most interesting problems were organized, the exchange of ideas between the leading scientists a round table took place in discussion. The distinctive feature of the present collection of articles is the wide scope of the investigation of the Earth's crust. The reports elucidate such subjects of world impor tance as (1) achievements in implementation of major scientific programs investi gating deep Earth structure and plans for their further materialization; (2) theoretical problems of carrying out geological-geophysical explorations and drilling operations; and (3) new approaches to the study of the Earth's interior. The results of deep inves tigations of individual countries and organizations are considered, and concrete tech nical elaboration, methods of work execution, etc. are discussed.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 282
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Book Description
Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Author: Geological Survey (U.S.)
Publisher:
ISBN:
Category : Environmental impact statements
Languages : en
Pages : 622
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Book Description
Author: R. V. Faller
Publisher: Karger Medical and Scientific Publishers
ISBN: 3805570309
Category : Medical
Languages : en
Pages : 203
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Book Description
This book is a compilation of new and innovative techniques for the assessment and characterization of orally important conditions such as caries, periodontal diseases and calculus. It also gives recommendations for the validation of new methods.
Author: Ray Lee University of London.
Publisher: Routledge
ISBN: 1134218141
Category : Social Science
Languages : en
Pages : 241
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Book Description
Accessible and practical overview to help social reseachers make the most of information technology in relation to research design and selection, management and analysis of research data. The book pinpoints current and future trends in computer-assisted methods.; This book is intended for postgraduate and undergraduate social research methods courses and professional social researchers in sociology, social policy and administration, social psychology and geography. Particular appeal to courses in computer applications for social scientists and researchers.
Author:
Publisher:
ISBN:
Category : Metropolitan areas
Languages : en
Pages : 808
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Book Description
