SUMMARY - The Tangled Mind: Unraveling The Origin Of Human Nature By Nick Kolenda PDF Download
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Author: Shortcut Edition
Publisher: Shortcut Edition
ISBN:
Category : Business & Economics
Languages : en
Pages : 29
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Book Description
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will learn how your behavior is determined by your feelings. You will also learn : that sensation is the brain's primary means of interpreting reality; what impact sensations have on your judgment; how to quickly recognize the main cognitive biases induced by this functioning; that even your thoughts or abstract ideas such as beauty or morals are the result of a generalization of sensory concepts; how to improve your life by consciously and voluntarily using your main sensory modalities. Human beings seem to think and behave in a totally free and mostly rational way. However, research in cognitive psychology proves that this is only an appearance or even an illusion. Indeed, the real motor of behavior, but also of perception and even of thoughts, would actually be much simpler and more basic: it would be sensations. These crystallize mainly in childhood and are largely common to all human beings. Knowing how they work allows not only to better understand and control one's own behavior, but also to better perceive and anticipate that of others. It's time to update your own instructions! *Buy now the summary of this book for the modest price of a cup of coffee!
Author: Shortcut Edition
Publisher: Shortcut Edition
ISBN:
Category : Business & Economics
Languages : en
Pages : 29
Get Book Here
Book Description
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will learn how your behavior is determined by your feelings. You will also learn : that sensation is the brain's primary means of interpreting reality; what impact sensations have on your judgment; how to quickly recognize the main cognitive biases induced by this functioning; that even your thoughts or abstract ideas such as beauty or morals are the result of a generalization of sensory concepts; how to improve your life by consciously and voluntarily using your main sensory modalities. Human beings seem to think and behave in a totally free and mostly rational way. However, research in cognitive psychology proves that this is only an appearance or even an illusion. Indeed, the real motor of behavior, but also of perception and even of thoughts, would actually be much simpler and more basic: it would be sensations. These crystallize mainly in childhood and are largely common to all human beings. Knowing how they work allows not only to better understand and control one's own behavior, but also to better perceive and anticipate that of others. It's time to update your own instructions! *Buy now the summary of this book for the modest price of a cup of coffee!
Author: Nick Kolenda
Publisher: Kolenda Group LLC
ISBN: 1733978925
Category : Psychology
Languages : en
Pages : 195
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Book Description
Humans learn by association. Every concept that you understand is connected to an earlier concept. So then, what happens if you retrace those connections? Wouldn't you eventually find a starting point? Indeed, you would. The Tangled Mind argues that a small group of sensory concepts sculpted your perception of the world. Today, your entire knowledge rests upon a sensory foundation. In this book, you'll learn how those sensory underpinnings sculpt your perception and behavior, including deep-rooted beliefs and values (e.g., morality, religion, politics).
Author: Nick Kolenda
Publisher:
ISBN: 9780615815657
Category : Human behavior
Languages : en
Pages : 0
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Book Description
"Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life."--Publisher's description.
Author: Nick Kolenda
Publisher:
ISBN: 9781733978958
Category : Psychology
Languages : en
Pages : 182
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Book Description
Author: Carmen Simon
Publisher: McGraw Hill Professional
ISBN: 1259584143
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.
Author: Richard Shotton
Publisher: Harriman House Limited
ISBN: 0857196103
Category : Business & Economics
Languages : en
Pages : 111
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Book Description
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
Author: Shyon Baumann
Publisher: Princeton University Press
ISBN: 0691187282
Category : Performing Arts
Languages : en
Pages : 242
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Book Description
Today's moviegoers and critics generally consider some Hollywood products--even some blockbusters--to be legitimate works of art. But during the first half century of motion pictures very few Americans would have thought to call an American movie "art." Up through the 1950s, American movies were regarded as a form of popular, even lower-class, entertainment. By the 1960s and 1970s, however, viewers were regularly judging Hollywood films by artistic criteria previously applied only to high art forms. In Hollywood Highbrow, Shyon Baumann for the first time tells how social and cultural forces radically changed the public's perceptions of American movies just as those forces were radically changing the movies themselves. The development in the United States of an appreciation of film as an art was, Baumann shows, the product of large changes in Hollywood and American society as a whole. With the postwar rise of television, American movie audiences shrank dramatically and Hollywood responded by appealing to richer and more educated viewers. Around the same time, European ideas about the director as artist, an easing of censorship, and the development of art-house cinemas, film festivals, and the academic field of film studies encouraged the idea that some American movies--and not just European ones--deserved to be considered art.
Author: Will Leach
Publisher: Lioncrest Publishing
ISBN: 9781544512402
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Your nonconscious mind will filter out more than 99 percent of marketing you
Author: David Linden
Publisher: Basic Books
ISBN: 1541698878
Category : Science
Languages : en
Pages : 265
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Book Description
Inspired by the abundance of unique personalities available on dating websites, a renowned neuroscientist examines the science of what makes you, you. David J. Linden has devoted his career to understanding the biology common to all humans. But a few years ago he found himself on OkCupid. Looking through that vast catalog of human diversity, he got to wondering: What makes us all so different? Unique is the riveting answer. Exploring everything from the roots of sexuality, gender, and intelligence to whether we like bitter beer, Linden shows how our individuality results not from a competition of nature versus nurture, but rather from a mélange of genes continually responding to our experiences in the world, beginning in the womb. And he shows why individuality matters, as it is our differences that enable us to live together in groups. Told with Linden's unusual combination of authority and openness, seriousness of purpose and wit, Unique is the story of how the factors that make us all human can change and interact to make each of us a singular person.
Author: Peter Hollins
Publisher: Jaico Publishing House
ISBN: 8119153812
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
Human Nature, Irrationality and Why We Do What We Do UNDERSTAND, AVOID AND DEFEAT THE SUBCONSCIOUS CAUSES OF YOUR IRRATIONAL AND SELF-DEFEATING BEHAVIORS. Seize control of your impulses and make better decisions. Psychological Triggers is an introduction to yourself —your impulses, your desires and everything in your subconscious that drives you to action. This book answers the question: “Why did I just make a terrible choice when I know I shouldn't have?" We are all slaves to our triggers, and this book seeks to identify them to better battle them. MASTER YOUR PSYCHOLOGY, MASTER YOUR LIFE.
