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Author: Gabriel Weimann
Publisher: SUNY Press
ISBN: 9780791421420
Category : Social Science
Languages : en
Pages : 388
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Book Description
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Author: Gabriel Weimann
Publisher: SUNY Press
ISBN: 9780791421420
Category : Social Science
Languages : en
Pages : 388
Get Book
Book Description
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Author: Edward Keller
Publisher: Simon and Schuster
ISBN: 0743250745
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511016621
Category : Business & Economics
Languages : en
Pages : 44
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Book Description
The must-read summary of Ed Keller and Jon Berry's book: "The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy". This complete summary of the ideas from Ed Keller and Jon Berry's book "The Influentials" shows that, for most people, the first step in the buying process is to ask someone what they think, and then to test-drive those ideas and suggestions with others before making a purchase decision. Therefore, to forecast what direction consumer preferences will move in in the future, it isn’t necessary to research the entire population. In their book, the authors encourage all business owners to know and understand what the "influential people" are thinking - this will give you a good indicator of what the population as a whole will say. This summary provides an insight into the mind-set of these influentials and how you can predict their opinions. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Influentials" and discover the key to getting the influential people on board, so that everyone else will follow.
Author: Tali Sharot
Publisher: Macmillan + ORM
ISBN: 162779266X
Category : Psychology
Languages : en
Pages : 298
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Book Description
A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.
Author: John Neffinger
Publisher: Penguin
ISBN: 0142181021
Category : Psychology
Languages : en
Pages : 306
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Book Description
Required reading at Harvard Business School and Columbia Business School. Everyone wants to be more appealing and effective, but few believe we can manage the personal magnetism of a Bill Clinton or an Oprah Winfrey. John Neffinger and Matthew Kohut trace the path to influence through a balance of strength (the root of respect) and warmth (the root of affection). Each seems simple, but only a few of us figure out the tricky task of projecting both at once. Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, Neffinger and Kohut reveal how we size each other up—and how we can learn to win the admiration, respect, and affection we desire.
Author: Businessnews Publishing
Publisher:
ISBN: 9782511041369
Category :
Languages : en
Pages : 0
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Book Description
The must-read summary of Ed Keller and Jon Berry's book: "The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy". This complete summary of the ideas from Ed Keller and Jon Berry's book "The Influentials" shows that, for most people, the first step in the buying process is to ask someone what they think, and then to test-drive those ideas and suggestions with others before making a purchase decision. Therefore, to forecast what direction consumer preferences will move in in the future, it isn't necessary to research the entire population. In their book, the authors encourage all business owners to know and understand what the "influential people" are thinking - this will give you a good indicator of what the population as a whole will say. This summary provides an insight into the mind-set of these influentials and how you can predict their opinions. Added-value of this summary: - Save time - Understand key concepts - Expand your business knowledge To learn more, read "The Influentials" and discover the key to getting the influential people on board, so that everyone else will follow.
Author: Martin Seymour-Smith
Publisher: Citadel Press
ISBN:
Category : Literary Criticism
Languages : en
Pages : 532
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Book Description
The hundred books discussed here have radically altered the course of civilisation , whether they have embodied religions practised by millions, achieved the pinnacle of artistic expression, pointed the way to scientific discovery of enormous consequence, redirected beliefs about the nature of man, or forever altered the global political landscape. For each there is a historical overview, an analysis of the work's effect on our lives today and a lively discussion of the reasons for inclusion.
Author: Mike Clayton
Publisher: Pearson UK
ISBN: 0273776363
Category : Self-Help
Languages : en
Pages : 151
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Book Description
Whatever you do in life, whatever you hope to achieve, Brilliant Influence will help you get there – with the power of influence. It shows you how to build the support, trust and respect you need to propel your life forwards to take on challenge after challenge. Based on over twenty years of influencing experience, the author combines psychological principles with case studies and examples to show you how to: - Use body language and appearance to establish instant rapport. - Select words to gain lasting trust and respect. - Understand how people make decisions so you get a ‘yes’, every time. - Know how to apply a ‘win-win’ negotiation approach, so you never lose. The author has an active website: www.mikeclayton.co.uk, a blog: Shift Happens! At: www.mikeclayton.wordpress.com and Twitter: @mikeclayton01
Author: John Edmund Haggai
Publisher: Harvest House Publishers
ISBN: 0736933883
Category : Religion
Languages : en
Pages : 257
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Book Description
"I believe in John Edmund Haggai and am thrilled with the tremendous results I've seen in the lives of leaders." --Chuck Colson Bestselling author, founder of Prison Fellowship "The Influential Leader" is a powerful book on leadership from a visionary who has trained more than 60,000 people in 177 countries through the Haggai Institute. While other books on leadership focus on "methods," which unfortunately must keep changing as time goes on, this book focuses on "characteristics" that are at the core of successful leadership and will endure no matter how times change. Haggai's call to strong leadership looks at 12 characteristics for aspiring leaders, including... humility communication vision goalsetting self-control opportunity staying power authority Readers will learn how they can become leaders who influence people, inspire results, and accomplish great things for God.
Author: Colin Gautrey
Publisher: Kogan Page Publishers
ISBN: 0749470526
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
This book is about action, results and leadership. Using a simple new framework, it will show you how to make the sort of progress in your work which your organization wants and needs. At the same time, this progress will give you the space to become a real leader. A leader who is strong, inspirational, and able to drive the results your company needs while keeping your people on board. One of the best ways to create the time you need to get results and get ahead is to become highly influential - that way, you don't have to do it all yourself. Influential Leadership will show you practical ways to become more influential and create the time you need to be the most effective leader you can be.
