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Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511021641
Category : Business & Economics
Languages : en
Pages : 46
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Book Description
The must-read summary of Ryan Matthews and Watts Wacker's book: "The Deviant's Advantage: How Fringe Ideas Create Mass Markets". This complete summary of the ideas from Ryan Matthews and Watts Wacker's book "The Deviant's Advantage" shows how today's most commercially successful products began as fringe ideas that became accepted in the mainstream market. Given the speed at which today’s markets are moving, it’s far more profitable to try and mine for new ideas rather than identify trends already here. In their book, the authors provide a toolkit for harnessing business deviance, by reinventing your organisational structure and making customers your advertising billboard. This summary will teach you to think of your company as a group of core competencies that you can discover and exploit. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Deviant's Advantage" and discover why you should deviate from current trends and find the next big thing before everyone else.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511021641
Category : Business & Economics
Languages : en
Pages : 46
Get Book Here
Book Description
The must-read summary of Ryan Matthews and Watts Wacker's book: "The Deviant's Advantage: How Fringe Ideas Create Mass Markets". This complete summary of the ideas from Ryan Matthews and Watts Wacker's book "The Deviant's Advantage" shows how today's most commercially successful products began as fringe ideas that became accepted in the mainstream market. Given the speed at which today’s markets are moving, it’s far more profitable to try and mine for new ideas rather than identify trends already here. In their book, the authors provide a toolkit for harnessing business deviance, by reinventing your organisational structure and making customers your advertising billboard. This summary will teach you to think of your company as a group of core competencies that you can discover and exploit. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Deviant's Advantage" and discover why you should deviate from current trends and find the next big thing before everyone else.
Author: Ashley T. Rubin
Publisher: Cambridge University Press
ISBN: 1108484948
Category : History
Languages : en
Pages : 413
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Book Description
A compelling examination of the highly criticized use of long-term solitary confinement in Philadelphia's Eastern State Penitentiary during the nineteenth century.
Author: Ryan D. Mathews
Publisher: Pearson Education
ISBN: 0132704196
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
“As usual these two future-finders have their fi ngers on the pulse of what’s happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: ‘But wait! A story goes with it!’ You need to read this book to fi nd out why.” —Alan Webber, Co-founder, Fast Company magazine “A great story sparks our imagination, challenges us to think, and resonates with our collective conscience. Ryan Mathews and Watts Wacker’s story about telling stories does exactly this. It is an essential guidebook for capturing and conveying the essence of corporate identities and enriching brands.” —Paul A. Laudicina, Managing Officer and Chairman of the Board, A.T. Kearney Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, how they’re unique, what they believe. Stories capture their memories of the past and their hopes for the future. Stories are one more thing, too: They are your most powerful, most underutilized tool for competitive advantage.Whether you know it or not, your business is already telling stories. What’s Your Story? will help you take control of those stories and make them work for you. Legendary business thinkers Ryan Mathews and Watts Wacker reveal how to craft an unforgettable story...create the back story that makes it believable...make sure your story cuts through today’s relentless bombardment of consumer messages...and gets heard, remembered, and acted on. THE TEN FUNCTIONS OF STORYTELLING Discovering what stories can do for your business THE ABOLITION OF CONTEXT Telling stories when the past no longer defines the future THE FIVE MOST IMPORTANT STORY THEMES Leveraging themes your audiences will understand and believe APPLIED STORYTELLING 101 Storytelling for your industry, your company, your brand, and you MASTERING YOUR STORYTELLER’S TOOLBOX Making your stories more compelling, more believable, and downright unforgettable Use Storytelling to Gain Powerful Competitive Advantage in Today’s Increasingly Skeptical Marketplace Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management, and more Indispensable techniques for every CxO, entrepreneur, and marketing, sales, and communications executive The latest breakthrough book from best-selling futurists Ryan Mathews and Watts Wacker
Author: Henry L. Tischler
Publisher: Wessex, Incorporated
ISBN: 9780999554715
Category : Social Science
Languages : en
Pages : 538
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Book Description
Author: Allyson MacVean
Publisher: Learning Matters
ISBN: 0857253867
Category : Social Science
Languages : en
Pages : 161
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Book Description
This text provides an accessible, up to date and comprehensive introduction to police ethics and values for all those undertaking degrees and foundation degrees in policing and related subjects. The recent introduction of directives, legislation and Codes of Standards has demanded a more principled and professional approach to policing. This book therefore provides a clear understanding of police ethics and values and how these are understood in policy and applied in an operational setting. It discusses the range, importance and complexity of ethical issues faced by law enforcement practitioners and policy makers, introduces the key concepts of ethics, professionalism and policing, and relates these to key themes within policing.
Author: Clifton D. Bryant
Publisher: Taylor & Francis
ISBN: 1134015577
Category : History
Languages : en
Pages : 633
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Book Description
The Handbook of Deviant Behavior presents a comprehensive, integrative, and accessible overview of the contemporary body of knowledge in the field of social deviance in the twenty-first century. This book addresses the full range of scholarly concerns within this area – including theoretical, methodological, and substantive issues – in over seventy original entries, written by an international mix of recognized scholars. Each of these essays provides insight not only into the historical and sociological evolution of the topic addressed, but also highlights associated notable thinkers, research findings, and key published works for further reference. As a whole, this Handbook undertakes an in depth evaluation of the contemporary state of knowledge within the area of social deviance, and beyond this considers future directions and concerns that will engage scholars in the decades ahead. The inclusion of comparative and cross-cultural examples and discussions, relevant case studies and other pedagogical features make this book an invaluable learning tool for undergraduate and post graduate students in disciplines such as criminology, mental health studies, criminal theory, and contemporary sociology.
Author: Leon Anderson
Publisher: Univ of California Press
ISBN: 0520965930
Category : Social Science
Languages : en
Pages : 496
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Book Description
Deviance: Social Constructions and Blurred Boundaries draws on up-to-date scholarship across a wide spectrum of deviance categories, providing a symbolic interactionist analysis of the deviance process. The book addresses positivistic theories of deviant behavior within a description of the deviance process that encompasses the work of deviance claims-makers, rule-breakers, and social control agents. Students: are introduced to the sociology of deviance learn to analyze several kinds of criminal deviance that involve unwilling victims—such as murder, rape, street-level property crime, and white-collar crime learn to examine several categories of “lifestyle” and “status” deviance develop skills for critical analysis of criminal justice and social policies Overall, students gain an understanding of the sociology of deviance through cross-cultural comparisons, historical overview of deviance in the U.S., and up-close analysis of the lived experience of those who are labeled deviant as well as responses to them in the U.S. today. Instructor Resources are available to easily help with lecture and exam preparation.
Author: Sandra Keiser
Publisher: Bloomsbury Publishing USA
ISBN: 1501315412
Category : Design
Languages : en
Pages : 512
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Book Description
This informative, full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development---planning, forecasting, fabricating, line development, technical design, pricing, sourcing, and distribution. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. The 4th Edition has been edited around a new metastructure to maximize student learning. It continues to build on the themes of sustainability, business ethics, and the impact of fast fashion and social media while seeking to address opportunities for both large and small companies, and entrepreneurs. The text advances its discussion of how new technologies continue to shorten the product development calendar. Chapters have been updated to include current examples, updated charts and graphs, and more case studies. There are updated references to contemporary developments with examples relevant to today's student. New to this Edition � Includes international examples and case studies that address the effects of globalization � Advances the discussion of the pros and cons of fast fashion vs. slow fashion � Revised, easier-to-read charts and graphs and 30% new color photographs � Thoroughly revised Chapters 12 (Sourcing) and 13 (Costing and Pricing) updated with most recent info on trade laws, changes in sourcing criteria and wages in international sourcing countries Beyond Design STUDIO � Study smarter with self-quizzes featuring scored results and personalized study tips � Review concepts with flashcards of essential vocabulary � Watch videos that bring chapter concepts to life PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501315480. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.
Author: Charles Pavitt
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 450
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Book Description
Author: John Mauldin
Publisher: John Wiley & Sons
ISBN: 1118160924
Category : Business & Economics
Languages : en
Pages : 470
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Book Description
The era of buying and holding stocks is gone -- and will not return for some time. Now is the time to learn to target where the market is going to be, not where it has been, so you can invest successfully. Financial expert John Mauldin makes a powerful, almost irrefutable case regarding the future direction of the markets. He then details a new approach to investing that will allow you to adjust to the new reality of investing. You'll consider options beyond traditional stock portfolios as you learn to choose between the stable and secure investments that will enable you to profit in turbulent markets. Buy your copy of this must-read investment roadmap today.
