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Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511022362
Category : Business & Economics
Languages : en
Pages : 33
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Book Description
The must-read summary of Terri Sjodin's book: "Small Message Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You". This complete summary of the ideas from Terri Sjodin's book "Small Message Big Impact" explains that an elevator speech is a brief speech that introduces your product in less than three minutes. This summary explains how to maximise the impact of that small message and benefit from the “elevator effect”. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Small Message Big Impact" and discover how the key to selling more is saying less.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511022362
Category : Business & Economics
Languages : en
Pages : 33
Get Book Here
Book Description
The must-read summary of Terri Sjodin's book: "Small Message Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You". This complete summary of the ideas from Terri Sjodin's book "Small Message Big Impact" explains that an elevator speech is a brief speech that introduces your product in less than three minutes. This summary explains how to maximise the impact of that small message and benefit from the “elevator effect”. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Small Message Big Impact" and discover how the key to selling more is saying less.
Author: Terri L. Sjodin
Publisher: Greenleaf Book Group
ISBN: 1608322335
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
Don't just think of an elevator speech as a generic tool you use in chance moments--consider the concept as a strategy to manage multiple talking points and to communicate more complex idea's as well.Terri L. Sjodin's new work, Small Message, Big Impact, provides an entertaining, straightforward, and practical how-to guide on effectively communicating an important message in a short period of time. She gives readers an inspiring new perspective on the power of what she calls the Elevator Speech Effect and shows them how to employ this amazing little tool to create influence in today's market.Perhaps you want to promote an idea, a project, or a concept. Maybe you are looking to create a more compelling message to sell a product or service that will help you access challenging decision makers. Whatever your purpose--be it professional, academic, political, philanthropic, or personal--you can learn to craft a fresh, brief, and persuasive message that generates tangible results!In this book you will learn How a small message can have a big impact in helping you to communicate more effectively. How to build a compelling and persuasive case using six of the most consistently effective arguments in today's market. How to repurpose your existing presentations; incorporate new creative illustrations, and bring your message to life. How to speak in your own authentic voice--it's not only what you say, it's how you say it. How to morph your elevator speech content and employ your best material in a variety of presentation opportunities, including the internet and on social media platforms.This book includes outlines to help you craft your next talk, worksheets, a complete sample elevator speech, evaluation forms--and much more!
Author: Terri L. Sjodin
Publisher: Portfolio (Hardcover)
ISBN: 9780670922932
Category : Business communication
Languages : en
Pages : 240
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Book Description
In Small Message, Big Impact, Terri Sjodin teaches you how to make a lasting impression on absolutely anyone - fast.You're at the airport, burning time by checking your email. Then you spot the CEO of a company you've wanted to connect with for ages. He's waiting for his flight. Your flight! Should you walk over? What will you say?We've all been there. An opportunity presents itself and you have one chance to share your message. The clock is ticking. And in this age of information overload, no skill is more essential than being able to connect with others quickly, whether in a meeting or in front of thousands of people.Acclaimed speaker and consultant Terri Sjodin defines an 'elevator speech' as a brief presentation that introduces a product, service, or idea. Its purpose isn't to say everything about your topic - just to intrigue and inspire the listener to want to hear more.Sjodin offers her time-tested strategies and advice, including worksheets, sample elevator speeches, evaluation forms, and much more. This internationally bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective.Whatever your goal, you will learn to craft a fresh, brief, convincing message that generates tangible results. 'I'm always thinking about how to make the message smaller so the impact will be bigger. Terri Sjodin has codified the science of getting this right' Linda Kaplan Thaler, best-selling coauthor of The Power of Small and Bang! Terri L. Sjodin is the principal and founder of Sjodin Communications, a public speaking, sales training, and consulting firm. For more than twenty years she has served as a speaker and consultant for Fortune 500 companies, industry associations, academic conferences, CEOs, and members of Congress. She lives in Newport Beach, California.
Author: Joseph McCormack
Publisher: John Wiley & Sons
ISBN: 1118704967
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.
Author: David J. Schwartz
Publisher: Penguin
ISBN: 0698198581
Category : Self-Help
Languages : en
Pages : 315
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Book Description
The timeless and practical advice in The Magic of Thinking Big clearly demonstrates how you can: Sell more Manage better Lead fearlessly Earn more Enjoy a happier, more fulfilling life With applicable and easy-to-implement insights, you’ll discover: Why believing you can succeed is essential How to quit making excuses The means to overcoming fear and finding confidence How to develop and use creative thinking and dreaming Why making (and getting) the most of your attitudes is critical How to think right towards others The best ways to make “action” a habit How to find victory in defeat Goals for growth, and How to think like a leader "Believe Big,” says Schwartz. “The size of your success is determined by the size of your belief. Think little goals and expect little achievements. Think big goals and win big success. Remember this, too! Big ideas and big plans are often easier -- certainly no more difficult - than small ideas and small plans."
Author: Matt Haig
Publisher: Wheeler Publishing, Incorporated
ISBN: 9781432883614
Category :
Languages : en
Pages :
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Book Description
"Good morning America book club"--Jacket.
Author: Bessel A. Van der Kolk
Publisher: Penguin Books
ISBN: 0143127748
Category : Medical
Languages : en
Pages : 466
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Book Description
Originally published by Viking Penguin, 2014.
Author: Alan Gratz
Publisher: Scholastic Inc.
ISBN: 1338245775
Category : Juvenile Fiction
Languages : en
Pages : 250
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Book Description
The instant #1 New York Times bestseller. In time for the twentieth anniversary of 9/11, master storyteller Alan Gratz (Refugee) delivers a pulse-pounding and unforgettable take on history and hope, revenge and fear -- and the stunning links between the past and present. September 11, 2001, New York City: Brandon is visiting his dad at work, on the 107th floor of the World Trade Center. Out of nowhere, an airplane slams into the tower, creating a fiery nightmare of terror and confusion. And Brandon is in the middle of it all. Can he survive -- and escape? September 11, 2019, Afghanistan: Reshmina has grown up in the shadow of war, but she dreams of peace and progress. When a battle erupts in her village, Reshmina stumbles upon a wounded American soldier named Taz. Should she help Taz -- and put herself and her family in mortal danger? Two kids. One devastating day. Nothing will ever be the same.
Author: Margaret Heffernan
Publisher: Simon and Schuster
ISBN: 1471141888
Category : Social Science
Languages : en
Pages : 111
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Book Description
A powerful manifesto for CEOs and employees alike, this book reveals how organizations can make huge changes with surprisingly small steps. In an age of 'radical' shifts and 'disruption', business leader Margaret Heffernan lays the groundwork for a new kind of thinking, arguing that organizations can create seismic shifts by making deceptively small changes such as using every mind on the team, celebrating mistakes and encouraging time off from work. A popular TED speaker, Heffernan is a wise and witty storyteller who fully engages her reader at every turn. Filled with incredible anecdotes and startling statistics, she takes us on a fascinating tour across the globe, highlighting disparate business and revealing how they've managed to change themselves in big ways through incremental shifts. How did the CIA revolutionize their intelligence gathering with one simple question? How did one organization increase their revenue by 15 million by instituting a short coffee break? How can a day-long hackathon change the culture of a company? Heffernan investigates all these scenarios and comes to the same conclusion: big improvements can come from simply making small changes.
Author: Dale Carnegie
Publisher: Good Press
ISBN:
Category : Self-Help
Languages : en
Pages : 262
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Book Description
Dale Carnegie's 'How to Win Friends & Influence People' is a timeless self-help classic that explores the art of building successful relationships through effective communication. Written in a straightforward and engaging style, Carnegie's book provides practical advice on how to enhance social skills, improve leadership qualities, and achieve personal and professional success. The book is a must-read for anyone looking to navigate social dynamics and connect with others in a meaningful way, making it a valuable resource in today's interconnected world. With anecdotal examples and actionable tips, Carnegie's work resonates with readers of all ages and backgrounds, making it a popular choice for personal development and growth. Carnegie's ability to distill complex social principles into simple, actionable steps sets this book apart as a timeless guide for building lasting relationships and influencing others positively. Readers will benefit from Carnegie's wisdom and insight, gaining valuable tools to navigate social interactions and achieve success in their personal and professional lives.
