Summary of O. G. GOAZ's Effective Storytelling Step by Step (2020 edition) PDF Download
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Author: Everest Media,
Publisher: Everest Media LLC
ISBN: 1669399850
Category : Business & Economics
Languages : en
Pages : 40
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Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 On November 5, 2006, while driving with my husband Avi, we were hit from the left by a vehicle that had crossed the intersection on a red light. Our car turned around on its axis several times, shot towards a traffic island, and came to a standstill. I remember feeling as if time had stopped. I remember my first desperate scream - Avi, no! No! No! - as if words alone could avert the inevitable. #2 I had become a full-time housewife. I had been a spokeswoman for the national public authority, and on my head was a cellphone. I had become someone who did little other than hang out the wash. I was ashamed of what had become of the woman who had always prided herself on her panache. #3 I had a strange compulsion to borrow the book The 4-Hour Workweek by Timothy Ferris. I had never heard of the book or its author, but I felt a strange compulsion to read it. I was outside the world of working life for seven years, and I didn’t have any skills or abilities to get me back into the game. #4 I had decided to study advertising and marketing in the digital age. I spent every free second of my time researching and studying the subject. I read every study, post, and book I could get my hands on. I consumed everything that touched on advertising and marketing in general, and modern digital technology in particular.
Author: Everest Media,
Publisher: Everest Media LLC
ISBN: 1669399850
Category : Business & Economics
Languages : en
Pages : 40
Get Book Here
Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 On November 5, 2006, while driving with my husband Avi, we were hit from the left by a vehicle that had crossed the intersection on a red light. Our car turned around on its axis several times, shot towards a traffic island, and came to a standstill. I remember feeling as if time had stopped. I remember my first desperate scream - Avi, no! No! No! - as if words alone could avert the inevitable. #2 I had become a full-time housewife. I had been a spokeswoman for the national public authority, and on my head was a cellphone. I had become someone who did little other than hang out the wash. I was ashamed of what had become of the woman who had always prided herself on her panache. #3 I had a strange compulsion to borrow the book The 4-Hour Workweek by Timothy Ferris. I had never heard of the book or its author, but I felt a strange compulsion to read it. I was outside the world of working life for seven years, and I didn’t have any skills or abilities to get me back into the game. #4 I had decided to study advertising and marketing in the digital age. I spent every free second of my time researching and studying the subject. I read every study, post, and book I could get my hands on. I consumed everything that touched on advertising and marketing in general, and modern digital technology in particular.
Author: O. G. Goaz
Publisher:
ISBN: 9789659276226
Category : Business & Economics
Languages : en
Pages : 220
Get Book Here
Book Description
Whether you are a leader seeking to promote an idea, a public speaker hoping to leave a mark on the hearts and minds of the listeners, a business owner or content marketer endeavoring to present the advantages of a product or service - remember: if you wish to engage and influence your audience, you must enliven your discourse with stories. And not just any stories, but those that have the power to boost your agenda and to advance the goals and objectives that you have set for yourself. Would you like to learn how this is done? Read the book - then go ahead and tell it right! EFFECTIVE STORYTELLING STEP BY STEP (2020 EDITION) presents the key to successful storytelling as an algorithm for building stories that captivate people, touch their hearts and minds, and drive them to action. Written in a light, even riveting style, the text unfolds before the reader the secrets of influence and persuasion and reveals the power of storytelling as a strategic tool. The book contains numerous and varied examples, detailed guidelines, and practical strategies for effective storytelling. O. G. GOAZ is a storyteller specializing in assisting individuals, organizations and businesses to find their stories. She gives lectures, leads workshops, and conduct straining sessions. GOAZ has an MA in Communication and Journalism, and over 18 years of experience in the field of marketing communications.
