Author: Deborah MacNamara
Publisher: Aona Management Incorporated
ISBN: 9780995051201
Category : Family & Relationships
Languages : en
Pages : 0
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Book Description
Using the relational development approach of Gordon Neufeld, the author offers a road map to making sense of the behavior of young children and understanding their developmental growth.
Author: Jim Stengel
Publisher: Crown Currency
ISBN: 0307720373
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511024098
Category : Business & Economics
Languages : en
Pages : 28
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Book Description
The must-read summary of Jim Stengel's book: "Grow: How Ideals Power Growth at the World's Greatest Companies". This complete summary of the ideas from Jim Stengel's book "Grow" shows how high growth companies aren't just interested in money - they're trying to change the world. In his book, the author explains that the best way to grow is not to pursue growth directly, but to make your primary aim improving your customers' lives. This summary highlights five things that your company must do in order to satisfy this aim and drive growth. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Grow" and follow the best practices of the world's high growth companies and focus on your customers.
Author: Byron Sharp
Publisher: OUP Australia & New Zealand
ISBN: 9780195573565
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Author: Sean Ellis
Publisher: Crown Currency
ISBN: 0451497228
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Author: Joanna Faber
Publisher: Simon and Schuster
ISBN: 1501131656
Category : FAMILY & RELATIONSHIPS
Languages : en
Pages : 448
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Book Description
"New stories & strategies based on ... 'How to talk so kids will listen & listen so kids will talk'"--Cover.
Author: Napoleon Hill
Publisher: Tremendous Life Books
ISBN: 9781933715926
Category :
Languages : en
Pages : 56
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Book Description
The thirteen principles of Napoleon Hill's Think and Grow Rich in a new, low-priced, pocket-sized condensation that you can carry anywhere!
Author: Edward Hess
Publisher: Stanford University Press
ISBN: 0804784884
Category : Business & Economics
Languages : en
Pages : 143
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Book Description
“Captures the basic laws of growth companies and creates a new formula for success.” —Richard A. D’Aveni, Tuck School of Business, Dartmouth College Organic business growth is governed by its own natural laws—underlying truths that set the stage for growth and innovation, much in the way that Einstein’s theory of relativity accounts for the movement of objects in the space-time continuum. The most fundamental law is that uncertainty is the only certainty. Dominating forces are ambiguity and change; the processes at work involve exploration, invention, and experimentation. Unfortunately, these truths run counter to the principles of stability, predictability, and linearity that have long informed the design of our firms. The Physics of Business Growth explains how to create growth in today’s business environment, providing a roadmap and a set of practical tools to navigate its challenges. The book lays out a three-step formula that will prove invaluable to professionals who have the opportunity to influence growth now, as well as to tomorrow’s growth leaders, guiding them in (1) creating the right employee and organizational mindsets to enable growth, (2) building an internal corporate growth system, and (3) putting in place processes that result in identifying opportunities, launching growth experiments, and managing a growth portfolio. “Avoids the trap of magical thinking, which glosses over the messiness and complexity involved in growing a business. Rather, they offer a robust toolkit that growth leaders can adapt to their own circumstances.” —J. M. Ryan, Senior Fellow, Wharton Executive Education
Author: David Butler
Publisher: Simon and Schuster
ISBN: 1451676263
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
"Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--
Author: Napoleon Hill
Publisher: National Geographic Books
ISBN: 1585428949
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Finally back in print, this true lost classic records Napoleon Hill's first, fateful encounter with industrialist Andrew Carnegie, where the young Hill learned the secrets to winning at life. Returned to print after many years of unavailability, here is the one-and-only trade edition of a treasury of wisdom. Think Your Way to Wealth captures Napoleon Hill's initial encounter with Andrew Carnegie, who revealed the money-attracting strategy that Hill later popularized in classic books like Think and Grow Rich and The Law of Success. While working as a reporter for an inspirational magazine in 1908, Napoleon Hill chanced upon an opportunity that gave direction to his life. The young writer landed an interview with industrial giant Carnegie. Hill had just one key question for the magnate: What is the secret to your success? Carnegie's response electrified Hill and launched him on a lifelong mission to distill the steps to success into a clear, definite protocol that could be used by any motivated man or woman. Think Your Way to Wealth is Hill's vivid account of that seminal meeting. It captures Carnegie's initial advice, how-to's, practical steps, and concrete directions-all of which formed the basis for Hill's groundbreaking books, and jump-started the field of business motivation. Originally published in 1948, Think Your Way to Wealth has been out of print and unavailable for many years. This new Tarcher Success Classics edition reproduces the complete, original text just as Hill first presented it. The dialogue between Hill and Carnegie represents an invaluable, irreplaceable playbook of success strategies that can change the life of any reader, just as they changed Hill's life that day.
