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Author: Al Ries
Publisher: Harper Collins
ISBN: 0060799900
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Author: Al Ries
Publisher: Harper Collins
ISBN: 0060799900
Category : Business & Economics
Languages : en
Pages : 324
Get Book Here
Book Description
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Author: Edward F. Fern
Publisher: SAGE
ISBN: 9780761912491
Category : Reference
Languages : en
Pages : 268
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Book Description
Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.
Author: Thomas Mengel
Publisher: Cambridge Scholars Publishing
ISBN: 1527571610
Category : Business & Economics
Languages : en
Pages : 390
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Book Description
This volume explores various approaches to leadership from both the past and the present, critically analysing these in the light of possible future challenges and scenarios. In addition, by drawing from the field of future studies, it introduces the reader to concepts of leadership that are ‘future-ready’.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511016613
Category : Self-Help
Languages : en
Pages : 41
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Book Description
The must-read summary of Marsh Fisher's book: "The Ideafisher: How to Land the Big Idea - and Other Secrets of Creativity in Business". This complete summary of the ideas from Marsh Fisher's book "The Ideafisher" shows that creativity in business is the ability to come up with new and different ideas. Companies which develop new and original ideas will move forward, while those that develop me-too products will forever be doomed to compete in aggressive and marginal-value marketplaces. In this book, the author explains that creative thinking is not a random process and can be understood and applied consistently and rationally. This summary will teach you how the mind works so that you can work with the mind to come up with new creative ideas. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Ideafisher" and discover the key to creative thinking that will take your business to the next level.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2806243084
Category : Business & Economics
Languages : en
Pages : 42
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Book Description
The must-read summary of Frank Feather's book: "FutureConsumer.com: The Webolution of Shopping to 2010". This complete summary of the ideas from Frank Feather's book "FutureConsumer.com" shows how the internet revolution has taken the shopping experience out of shops and into the home. This transition is set to completely transform the commercial and personal lifestyle landscape, effectively reversing everything in the industrial revolution required. In his book, the author points out that the current debate over the best approach to e-commerce is largely irrelevant. Instead, retailers should focus on winning the attention of the internet consumer, as there can only be one or two winners at most in each product category. By reading this summary, you will discover the key to coming out on top in the competitive Webolution. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "FutureConsumer.com" and find out how you can stand out online and win the Webolution!
Author: BusinessNews Publishing,
Publisher: Must Read Summaries
ISBN: 2511036134
Category : Business & Economics
Languages : en
Pages : 42
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Book Description
The must-read summary of Shane Snow's book: "Smartcuts: How Hackers, Innovators, and Icons Accelerate Success". This complete summary of the ideas from Shane Snow's book "Smartcuts" states how nowadays it takes less and less time to make money. People aren’t doing this by taking shortcuts, but ‘smartcuts’. These ‘smartcuts’ break conventions and find better ways to get more done. According to Snow, smartcutters hack their way to success, using principles that fall into three categories: shorten, leverage and soar. This summary explains each of these categories in detail and tells you how you can start thinking laterally and hack your way to success. Added-value of this summary: • Save time • Discover how to hack your way to success • Follow the nine principles of taking ‘smartcuts’ to get things done faster To learn more, read “Smartcuts” and find your smartcut to success!
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2806242967
Category : Biography & Autobiography
Languages : en
Pages : 40
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Book Description
The must-read summary of Robert Lacey's book: "Ford: The Men and the Machine". This complete summary of the ideas from Robert Lacey's book "Ford: The Men and the Machine" tells the fascinating story of the men and women behind the giant automobile industry. In this entertaining and detailed biography, the author focuses on the public and private lives of manufacturer Henry Ford, his son Edsel and his grandson Henry II. This summary offers an insight into how this family-run business empire transformed our way of life, including Ford's early failures, Henry Ford's revolutionary standards and the triumph of the Model T. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Ford: The Men and the Machine" to discover the story behind the giant company and the people behind it.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511018705
Category : Business & Economics
Languages : en
Pages : 32
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Book Description
The must-read summary of Robert J. Ringer's book: “Winning Through Intimidation: How to Use Intimidation to Deal from a Position of Strength". This complete summary of the ideas from "Wining Through Intimidation" explains how intimidation is always present in business exchanges, with the people involved being either intimidated, which puts them in a weaker position, or being intimidating, putting them in a superior position. In this summary, the concept of intimidation is further explained and its basic principles and theories are explored, thus providing you with the necessary tools to avoid intimidation or use it to your advantage. Added-value of this summary: • Save time • Understand the key concepts • Conduct transactions effectively To learn more, read "Winning Through Intimidation" and discover how to get the upper hand in a transaction!
Author: BusinessNews Publishing,
Publisher: Must Read Summaries
ISBN: 2511036002
Category : Business & Economics
Languages : en
Pages : 40
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Book Description
The must-read summary of Steven Levitt and Stephen Dubner's book: "Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain". This complete summary of the ideas from Steven Levitt and Stephen Dubner's book "Think Like A Freak" states how economic theories can also be applied to problems in society. This is the concept of Freakonomics. Freakonomics basically means thinking for yourself and acknowledging the facts. Learning to ‘think like a freak’ means you can tackle the difficult problems that other people ignore. According to Levitt and Dubner, there are eight steps to ‘thinking like a freak’, such as putting away your moral compass, admitting what you don't know and thinking like a child. By applying these principles to your own thinking, you will be ready to tackle bigger problems strategically. Added-value of this summary: • Save time • Learn how to ‘think like a freak’ • Tackle the really difficult problems To learn more, read “Think Like A Freak” and follow the eight steps to start solving real problems!
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511020467
Category : Business & Economics
Languages : en
Pages : 46
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Book Description
The must-read summary of Thomas Davenport, Laurence Prusak and James Wilson's book: "What's the Big Idea? Creating and Capitalizing on the Best Management Thinking". This complete summary of the ideas from Thomas Davenport, Laurence Prusak and James Wilson's book "What's the Big Idea?" shows that when it comes to implementing new management ideas in an organisation, it's not the business gurus who really count. The most important people are the "idea practitioners" - the people who sort through the ideas, choose the right ones and then implement them. In their book, the authors explain how you can enhance your chances of success by taking advantage of new business thinking and putting more emphasis on building the ranks of idea practitioners. This summary is a guide to making a noticeable different to business operations by listening to the right people. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "What's the Big Idea?" and discover why you should start listening to the idea practitioners in your business in order to progress towards the future.
