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Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2806238854
Category : Business & Economics
Languages : en
Pages : 45
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Book Description
The must-read summary of Michael Masterson and MaryEllen Tribby's book: "Changing the Channel: 12 Easy Ways to Make Millions for Your Business". This complete summary of the ideas from Michael Masterson and MaryEllen Tribby's book "Changing the Channel" shows how it is no longer enough to be good at just one type of marketing. In today's market, it is necessary to use multiple channels to attract prospective customers. In their book, the authors present the 12 marketing channels that are important today and how you can effectively make use of each one to gain customers and drive sales. By reading this summary, you will learn how to select the right channels and use them together to achieve maximum success. Added-value of this summary: • Save time • Understand key principles • Expand your marketing skills To learn more, read "Changing the Channel" and discover how you can ensure that your business survives in the current market by making use of all marketing channels.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2806238854
Category : Business & Economics
Languages : en
Pages : 45
Get Book Here
Book Description
The must-read summary of Michael Masterson and MaryEllen Tribby's book: "Changing the Channel: 12 Easy Ways to Make Millions for Your Business". This complete summary of the ideas from Michael Masterson and MaryEllen Tribby's book "Changing the Channel" shows how it is no longer enough to be good at just one type of marketing. In today's market, it is necessary to use multiple channels to attract prospective customers. In their book, the authors present the 12 marketing channels that are important today and how you can effectively make use of each one to gain customers and drive sales. By reading this summary, you will learn how to select the right channels and use them together to achieve maximum success. Added-value of this summary: • Save time • Understand key principles • Expand your marketing skills To learn more, read "Changing the Channel" and discover how you can ensure that your business survives in the current market by making use of all marketing channels.
Author: Kevin Arceneaux
Publisher: University of Chicago Press
ISBN: 022604744X
Category : Political Science
Languages : en
Pages : 255
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Book Description
We live in an age of media saturation, where with a few clicks of the remote—or mouse—we can tune in to programming where the facts fit our ideological predispositions. But what are the political consequences of this vast landscape of media choice? Partisan news has been roundly castigated for reinforcing prior beliefs and contributing to the highly polarized political environment we have today, but there is little evidence to support this claim, and much of what we know about the impact of news media come from studies that were conducted at a time when viewers chose from among six channels rather than scores. Through a series of innovative experiments, Kevin Arceneaux and Martin Johnson show that such criticism is unfounded. Americans who watch cable news are already polarized, and their exposure to partisan programming of their choice has little influence on their political positions. In fact, the opposite is true: viewers become more polarized when forced to watch programming that opposes their beliefs. A much more troubling consequence of the ever-expanding media environment, the authors show, is that it has allowed people to tune out the news: the four top-rated partisan news programs draw a mere three percent of the total number of people watching television. Overturning much of the conventional wisdom, Changing Minds or Changing Channels? demonstrate that the strong effects of media exposure found in past research are simply not applicable in today’s more saturated media landscape.
Author:
Publisher:
ISBN:
Category : Groundwater
Languages : en
Pages : 516
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Book Description
Author: Geological Survey (U.S.)
Publisher:
ISBN:
Category : Water quality
Languages : en
Pages : 520
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Book Description
Author: Joseph P. Capesius
Publisher:
ISBN:
Category : River channels
Languages : en
Pages : 76
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Book Description
Author: Ellen Propper Mickiewicz
Publisher: Duke University Press
ISBN: 9780822324638
Category : History
Languages : en
Pages : 412
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Book Description
New in paperback Revised and expanded During the tumultuous 1990s, as Russia struggled to shed the trappings of the Soviet empire, television viewing emerged as an enormous influence on Russian life. The number of viewers who routinely watch the nightly news in Russia matches the number of Americans who tune in to the Super Bowl, thus making TV coverage the prized asset for which political leaders intensely--and sometimes violently--compete. In this revised and expanded edition of Changing Channels, Ellen Mickiewicz provides many fascinating insights, describing the knowing ways in which ordinary Russians watch the news, skeptically analyze information, and develop strategies for dealing with news bias. Covering the period from the state-controlled television broadcasts at the end of the Soviet Union through the attempted coup against Gorbachev, the war in Chechnya, the presidential election of 1996, and the economic collapse of 1998, Mickiewicz draws on firsthand research, public opinion surveys, and many interviews with key players, including Gorbachev himself. By examining the role that television has played in the struggle to create political pluralism in Russia, she reveals how this struggle is both helped and hindered by the barrage of information, advertisements, and media-created personalities that populate the airwaves. Perhaps most significantly, she shows how television has emerged as the sole emblem of legitimate authority and has provided a rare and much-needed connection from one area of this huge, crisis-laden country to the next. This new edition of Changing Channels will be valued by those interested in Russian studies, politics, media and communications, and cultural studies, as well as general readers who desire an up-to-date view of crucial developments in Russia at the end of the twentieth century.
Author: Michael J. Morgan
Publisher:
ISBN:
Category : Geomorphology
Languages : en
Pages : 336
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Book Description
Author: John T. C. Parker
Publisher:
ISBN:
Category : Maricopa County (Ariz.)
Languages : en
Pages : 52
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Book Description
Author:
Publisher:
ISBN:
Category : Water-supply
Languages : en
Pages : 348
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Book Description
Author: Glenn C. Altschuler
Publisher: University of Illinois Press
ISBN: 9780252017797
Category : Popular culture
Languages : en
Pages : 240
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Book Description
With weekly sales of 20 million copies TV Guide has had the largest circulation of any magazine in the U.S. and has dealt for decades with contemporary social and political issues. Here is a star-studded tour of television history that also chronicle's the publication's more recent moves under the ownership of Rupert Murdoch. Photographs.
