Successful Marketing Strategy for High-tech Firms PDF Download

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Successful Marketing Strategy for High-tech Firms

Successful Marketing Strategy for High-tech Firms PDF Author: Eric Viardot
Publisher: Artech House
ISBN: 9781580537018
Category : Business & Economics
Languages : en
Pages : 338

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Book Description
Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.