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Author: Andrew Chak
Publisher: New Riders
ISBN: 9780735711709
Category : Computers
Languages : en
Pages : 370
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Book Description
Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.
Author: Andrew Chak
Publisher: New Riders
ISBN: 9780735711709
Category : Computers
Languages : en
Pages : 370
Get Book Here
Book Description
Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 122
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Book Description
Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
Author: André Chéradame
Publisher:
ISBN:
Category : Pangermanism
Languages : en
Pages : 198
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Book Description
Author: Edward Arber
Publisher:
ISBN:
Category : English literature
Languages : en
Pages : 666
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Book Description
Author: Frances Hodgson Burnett
Publisher:
ISBN:
Category :
Languages : en
Pages : 296
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Book Description
Author: Norman Blaikie
Publisher: Polity
ISBN: 0745634494
Category : Psychology
Languages : en
Pages : 257
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Book Description
Since its initial publication, this highly respected text has provided students with a critical review of the major research paradigms in the social sciences and the logics or strategies of enquiry associated with them. This second edition has been revised and updated.
Author:
Publisher:
ISBN:
Category : Literature
Languages : en
Pages : 844
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Book Description
Author: James Barnes
Publisher:
ISBN:
Category : American fiction
Languages : en
Pages : 420
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Book Description
Author: Owen Barfield
Publisher:
ISBN:
Category : General semantics
Languages : en
Pages : 118
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Book Description
Author: Troy Bickham
Publisher: Clarendon Press
ISBN: 0191516007
Category : History
Languages : en
Pages : 316
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Book Description
In 1720s London, a well-known band of young ruffians gave themselves crescent tattoos and adorned turbans in honour of their so-called 'mohamattan [Muslim]' Indian namesakes, the Mohawk. Few Britons noticed the gang's mistaken muddling of North American and Indian subcontinent geographies and cultures. Even fewer cared in an age in which 'Indian' was a catch-all term applied to theatre characters, philosophies, and objects whose only common characteristic often was that they were not European. Yet just thirty years later, when the North American empire had entered centre stage, Londoners bought Iroquois tomahawks at auctions; provincial newspapers debated Cherokee politics; women shopkeepers read aloud newspaper accounts of frontier battles as their husbands counted the takings; church congregations listened to the sermons of American Indian converts; families toured museum exhibits of American Indian artefacts; and Oxford dons wagered their bottles of port on the outcome of American wars. Focusing on the question, 'How did the British who remained in Britain perceive American Indians, and how did these perceptions reflect and affect British culture?', Savages within the Empire explores both how Britons engaged with the peripheries of their Atlantic empire without leaving home, and, equally important, how their forged understanding significantly affected the British and their rapidly expanding world. It draws from a wide range of evidence to consider an array of eighteenth-century contexts, including material culture, print culture, imperial government policy, the Church of England's missionary endeavours, the Scottish Enlightenment, and the public outcry over the use of American Indians as allies during the American War of Independence. By chronicling and exploring discussions and representations of American Indians in these contexts, Troy Bickham reveals the proliferation of empire-related subjects in eighteenth-century British culture as well as the prevailing pragmatism with which Britons approached them.
