Study on the Influence of Identity on Purchase Intention of Luxury Products with Chinese-style Design in China PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Study on the Influence of Identity on Purchase Intention of Luxury Products with Chinese-style Design in China PDF full book. Access full book title Study on the Influence of Identity on Purchase Intention of Luxury Products with Chinese-style Design in China by 吳義婷. Download full books in PDF and EPUB format.
Author: 吳義婷
Publisher:
ISBN:
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: 吳義婷
Publisher:
ISBN:
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Yingjiao Xu
Publisher: Springer
ISBN: 9811084297
Category : Business & Economics
Languages : en
Pages : 211
Get Book Here
Book Description
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
Author: Yuli Bai
Publisher: Springer Nature
ISBN: 9811629269
Category : Business & Economics
Languages : en
Pages : 190
Get Book Here
Book Description
This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China’s fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today’s Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution.
Author: Lini Zhang
Publisher:
ISBN:
Category :
Languages : en
Pages : 246
Get Book Here
Book Description
The research objective of this dissertation is to systematically and thoroughly explore and examine factors affecting Chinese consumers' purchase intentions for luxury clothing. More specifically, there were two research questions in this study. The first research question explored whether attitude, subjective norms, and perceived behavioral control, components in the Theory of Planned Behavior, have significant influences on Chinese consumers' purchase intentions for luxury clothing and if so, which of the three has the greatest influence. The second research question further examined which of the major factors within the three antecedents has the greatest influence on Chinese consumers' purchase intention for luxury clothing. Based on the previous literature, three general hypotheses and 15 specific hypotheses were developed to examine the relationships between the specific factors within each of the three antecedents and Chinese consumers' purchase intentions for luxury clothing. The hypotheses were tested using survey data collected from 452 Chinese luxury clothing consumers. The findings showed that among the three antecedents, attitude toward luxury purchasing behavior had the greatest impact on Chinese consumers' purchase intentions for luxury clothing, followed by perceived behavioral control. Subjective norms had the least impact on Chinese consumers' purchase intentions for luxury clothing. More specifically, the results showed factors including brand image, product quality, consumers' household income and luxury good knowledge had significant and positive impacts on Chinese consumers' purchase intentions for luxury clothing, while social media and practicality had significant but negative impacts on Chinese consumers' purchase intentions for luxury clothing. The results of this study are valuable both to improve researchers' understanding of luxury consumers and to help luxury brand manufacturers and retailers develop effective marketing strategies in Chinese luxury goods market.
Author: Kelvin Molly
Publisher: GRIN Verlag
ISBN: 3656624755
Category : Business & Economics
Languages : en
Pages : 17
Get Book Here
Book Description
Document from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: The luxury brand industry in China is still growing despite the global recession. It is hard to imagine that exclusive labels were once the preserve of the European aristocracy, that a mere few decades ago these beautifully crafted pieces of clothing and accessories were perfectly for the pleasure and adornment of an oriental developing country. This report will be examining the behavior of upper middle class and subtle luxury market evolution in China with a range of finding presented. As consumers react to wider choice, faster-changing fashion, luxury brand must adjust its strategies in order to gain insights into how to be competitive in the new Chinese market. The part begins with an interview result which indicates key strategy and business opportunity in long term. This is followed by three objectives and discussion of the particular emphasis to support the aim. It also presents the methodology and an elaborate secondary research, which included relevant CSR study and an analysis of Gucci’s inhumane working condition within China market. Recommendation is able to performance finally with consideration.
Author: Lucy Cheramy
Publisher:
ISBN: 9783656676645
Category :
Languages : de
Pages : 52
Get Book Here
Book Description
Author: Hongbo Lai
Publisher: Springer Nature
ISBN: 9811621454
Category : Business & Economics
Languages : en
Pages : 153
Get Book Here
Book Description
This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
Author: W. Zhiyan
Publisher: Springer
ISBN: 1137276355
Category : Business & Economics
Languages : en
Pages : 233
Get Book Here
Book Description
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Author: Pierre Xiao Lu
Publisher: John Wiley & Sons
ISBN: 1118179218
Category : Business & Economics
Languages : en
Pages : 203
Get Book Here
Book Description
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
Author: S. Rovai
Publisher: Springer
ISBN: 1137537752
Category : Business & Economics
Languages : en
Pages : 196
Get Book Here
Book Description
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.
