Author: Sharon Squibb
Publisher:
ISBN: 9780823049394
Category : Art
Languages : en
Pages : 144
Book Description
Describes equipment and materials, explains type, reproduction, art preparation, pasteup, presentations, and new technology, and offers tips and suggestions
Studio Techniques for Advertising Agencies and Graphic Designers
Author: Sharon Squibb
Publisher:
ISBN: 9780823049394
Category : Art
Languages : en
Pages : 144
Book Description
Describes equipment and materials, explains type, reproduction, art preparation, pasteup, presentations, and new technology, and offers tips and suggestions
Publisher:
ISBN: 9780823049394
Category : Art
Languages : en
Pages : 144
Book Description
Describes equipment and materials, explains type, reproduction, art preparation, pasteup, presentations, and new technology, and offers tips and suggestions
Visual Communicating
Author: Ralph E. Wileman
Publisher: Educational Technology
ISBN: 9780877782483
Category : Art
Languages : en
Pages : 164
Book Description
Publisher: Educational Technology
ISBN: 9780877782483
Category : Art
Languages : en
Pages : 164
Book Description
Advertising and Graphic Arts Techniques
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 344
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 344
Book Description
More Studio Tips for Artists and Graphic Designers
Author: Bill Gray
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 132
Book Description
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 132
Book Description
Breaking into Graphic Design
Author: Michael Jefferson
Publisher: Simon and Schuster
ISBN: 1621531023
Category : Design
Languages : en
Pages : 208
Book Description
Packed with information on every step of the job search from writing a cover letter to assembling a portfolio, Breaking into Graphic Design is the definitive book on creating a professional, employable image. Interviews with more than forty award-winning designers, career counselors, and business owners demystify rituals and expectations. Job search strategies, presentation ideas, interview tips, and how-tos on evaluating and accepting offers, plus a résumé gallery, make this book an invaluable resource for anyone looking for work in the design field.
Publisher: Simon and Schuster
ISBN: 1621531023
Category : Design
Languages : en
Pages : 208
Book Description
Packed with information on every step of the job search from writing a cover letter to assembling a portfolio, Breaking into Graphic Design is the definitive book on creating a professional, employable image. Interviews with more than forty award-winning designers, career counselors, and business owners demystify rituals and expectations. Job search strategies, presentation ideas, interview tips, and how-tos on evaluating and accepting offers, plus a résumé gallery, make this book an invaluable resource for anyone looking for work in the design field.
The Graphic Designer's Guide to Creative Marketing
Author: Linda Cooper Bowen
Publisher: John Wiley & Sons
ISBN: 9780471293149
Category : Architecture
Languages : en
Pages : 224
Book Description
You know you've got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including: * Developing and implementing a marketing plan * Researching prospective clients * Creating effective marketing materials * Cold calling and follow-ups * Effective communication * Dressing for success * Resumes, cover letters, and portfolios * Proposals, bids, and contracts * Keeping good clients-account management Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services.
Publisher: John Wiley & Sons
ISBN: 9780471293149
Category : Architecture
Languages : en
Pages : 224
Book Description
You know you've got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including: * Developing and implementing a marketing plan * Researching prospective clients * Creating effective marketing materials * Cold calling and follow-ups * Effective communication * Dressing for success * Resumes, cover letters, and portfolios * Proposals, bids, and contracts * Keeping good clients-account management Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services.
The Professional Designer's Guide to Marketing Your Work
Author: Mary Yeung
Publisher: Betterway Books
ISBN:
Category : Design services
Languages : en
Pages : 152
Book Description
Publisher: Betterway Books
ISBN:
Category : Design services
Languages : en
Pages : 152
Book Description
The Design of Advertising
Author: Roy Paul Nelson
Publisher: WCB/McGraw-Hill
ISBN: 9780697129338
Category : Business & Economics
Languages : en
Pages : 428
Book Description
Publisher: WCB/McGraw-Hill
ISBN: 9780697129338
Category : Business & Economics
Languages : en
Pages : 428
Book Description
Field Guide: How to be a Graphic Designer
Author: Ana Labudovic
Publisher: Rockport Publishers
ISBN: 1616736585
Category : Design
Languages : en
Pages : 193
Book Description
This is the first and most complete handbook for the aspiring graphic designer. Fully illustrated with both contemporary and historical references, this book provides up and coming designers with all the practical insight they need to make it in the world of graphic design. From how to be more creative and how to stay on top creatively to the ins and outs of running a design business to the challenges of working in-house, this book will help anyone interested in graphic design decide on the right path for their career and give them the tools to make it into the career they want. The book provides inspiration from the top designers in the world on how they do what they do so well and also provides a complete reference of all the top design schools worldwide.
Publisher: Rockport Publishers
ISBN: 1616736585
Category : Design
Languages : en
Pages : 193
Book Description
This is the first and most complete handbook for the aspiring graphic designer. Fully illustrated with both contemporary and historical references, this book provides up and coming designers with all the practical insight they need to make it in the world of graphic design. From how to be more creative and how to stay on top creatively to the ins and outs of running a design business to the challenges of working in-house, this book will help anyone interested in graphic design decide on the right path for their career and give them the tools to make it into the career they want. The book provides inspiration from the top designers in the world on how they do what they do so well and also provides a complete reference of all the top design schools worldwide.
Advertising Design and Typography
Author: Alex W. White
Publisher: Simon and Schuster
ISBN: 1581158203
Category : Design
Languages : en
Pages : 618
Book Description
The most comprehensive overview of advertising design strategies on the market today! This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director’s checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the reader’s mind to see more accurately and more critically—ultimately changing the way designers think and develop visual ideas. • Best-selling design author has unique philosophy and expertise • 1,500 full-color illustrations showcase outstanding advertising design from around the world • Unique comparisons of print, web, TV and other campaigns—which techniques work best? • Ideas for forging corporate identity through advertising Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Publisher: Simon and Schuster
ISBN: 1581158203
Category : Design
Languages : en
Pages : 618
Book Description
The most comprehensive overview of advertising design strategies on the market today! This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director’s checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the reader’s mind to see more accurately and more critically—ultimately changing the way designers think and develop visual ideas. • Best-selling design author has unique philosophy and expertise • 1,500 full-color illustrations showcase outstanding advertising design from around the world • Unique comparisons of print, web, TV and other campaigns—which techniques work best? • Ideas for forging corporate identity through advertising Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.