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Author: Margo Berman
Publisher: Rowman & Littlefield Publishers
ISBN: 1442203366
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.
Author: Margo Berman
Publisher: Rowman & Littlefield Publishers
ISBN: 1442203366
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.
Author: Berman
Publisher:
ISBN: 9780230638990
Category :
Languages : en
Pages : 248
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Book Description
Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That's why, for instance, many advertising creatives keep their own clip files. Street-Smart Advertising contains a plethora of
Author: Jeff Slutsky
Publisher: Wiley
ISBN: 9780471618836
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
A "how-to" guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through "grass-roots" marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.
Author: Robert Butwin
Publisher: Three Rivers Press
ISBN: 9780761510000
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Caution: This book could turbo-charge your MLM career! At last—here’s a serious how-to book that shows you the ropes of successful network marketing—from someone who knows and has the track record to prove it. Learn how to build a powerfully successful network marketing business of your own and create the lifestyle of your dreams—while avoiding all the potential pitfalls of “learning the hard way.”
Author: Justin Michie
Publisher: Street Smart Internet Market
ISBN: 1424319633
Category : Electronic commerce
Languages : en
Pages : 317
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Book Description
Author: Joe Mathews
Publisher: Entrepreneur Press
ISBN: 1613080239
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the “how to” to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents. The author reveals the personality types most likely to succeed at franchising, and identifies entrepreneurial traits that may increase risk of failure. Plus, it takes an in-depth look at the research and investigation of a franchise, something glossed over in most franchise books.
Author: Margo Berman
Publisher: Rowman & Littlefield Publishers
ISBN: 1461644127
Category : Social Science
Languages : en
Pages : 252
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Book Description
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Author: Jay Goltz
Publisher: Addicus Books
ISBN: 1938803809
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
Small firms in Chicago employ more than 1.6 million individuals—nearly 50 percent of the private work force, according to a new study released this fall by the Small Business Administration. The survey, which defines small firms as those employing less than 500 people, also shows that these businesses generate 47 percent of the area's total receipts of $278 billion dollars. However, SBA statistics also reveal that, on average, of the small businesses starting today, 53 percent will not be in business four years from now. Of these closings, it's estimated that 15 percent will close due to business failures. Chicago businessman Jay Goltz understands what it takes for a small business to succeed. During the past twenty years he has owned and operated Artists' Frame Service in Chicago. Goltz started the business in 1978, and today it's the largest, custom retail picture framing facility in the world. Now, Goltz shares some his secrets of success.
Author: Jim Rogers
Publisher: Currency
ISBN: 0307986071
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Draws on the author's personal experiences to offer insight into and advice on the financial world, drawing on a belief that Southeast Asia and China are the dominant drivers of the world economy.
Author: MS Jane Allen
Publisher:
ISBN: 9789529399178
Category :
Languages : en
Pages : 276
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Book Description
Develop Street Smart Awareness The practices for developing the capacities for mature, adaptive and transforming leadership are well developed, but pragmatists often find a gap between current theories and applying them in real life. This book presents a collection of down to earth, Street Smart, simple and profound, practices that can be used in our families, teams, organisations, schools and communities. This promotes more mature and aware decision making and action in every walk and dream of life. Jane Allen and Heidi Gutekunst have gathered practices that chosen contributors use in their everyday life, and that usually are found in more rarified places where senior leaders take time out to reflect on their strategic leadership as individuals and in teams. Street Smart Awareness and Inquiry-in-Action is designed to bring fabulous wisdom and techniques in an accessible way and presented in everyday language. Readers can joyfully implement their own version of their chosen practices in their own life. What is your choice: Bum deal, Quiet and Mindlessness, Four Parts of Speech or..? The final part of the book are thought pieces and provocations by Bill Torbert, Heidi and Jane, demonstrating the application of Inquiry-in-Action in relation to some of the big issues we face as a society, such as the need for feminine power, evolved humanity and mature logic in critical issues for the future. Jane Allen is experienced in transformational leadership as a coach and confidante for leaders responsible for courageous work - supporting them to reach their highest aspirations. She champions the practices of mindfulness and authentic leadership. Heidi Gutekunst is a transformational catalyst for individuals, teams and organisations. She has a track record of leading transformations. She is a regular speaker at international Business Forums interested in her personal entrepreneurship and transforming ability. Bill Torbert is Leadership Professor Emeritus at Boston College. Bill's leadership article "Seven Transformations of Leadership" was selected as the "10 best ever" by Harvard Business Review.
