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Author: Gabrielle Esperdy
Publisher: University of Chicago Press
ISBN: 0226218023
Category : History
Languages : en
Pages : 318
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Book Description
An important part of the New Deal, the Modernization Credit Plan helped transform urban business districts and small-town commercial strips across 1930s America, but it has since been almost completely forgotten. In Modernizing Main Street, Gabrielle Esperdy uncovers the cultural history of the hundreds of thousands of modernized storefronts that resulted from the little-known federal provision that made billions of dollars available to shop owners who wanted to update their facades. Esperdy argues that these updated storefronts served a range of complex purposes, such as stimulating public consumption, extending the New Deal’s influence, reviving a stagnant construction industry, and introducing European modernist design to the everyday landscape. She goes on to show that these diverse roles are inseparable, woven together not only by the crisis of the Depression, but also by the pressures of bourgeoning consumerism. As the decade’s two major cultural forces, Esperdy concludes, consumerism and the Depression transformed the storefront from a seemingly insignificant element of the built environment into a potent site for the physical and rhetorical staging of recovery and progress.
Author: Gabrielle Esperdy
Publisher: University of Chicago Press
ISBN: 0226218023
Category : History
Languages : en
Pages : 318
Get Book
Book Description
An important part of the New Deal, the Modernization Credit Plan helped transform urban business districts and small-town commercial strips across 1930s America, but it has since been almost completely forgotten. In Modernizing Main Street, Gabrielle Esperdy uncovers the cultural history of the hundreds of thousands of modernized storefronts that resulted from the little-known federal provision that made billions of dollars available to shop owners who wanted to update their facades. Esperdy argues that these updated storefronts served a range of complex purposes, such as stimulating public consumption, extending the New Deal’s influence, reviving a stagnant construction industry, and introducing European modernist design to the everyday landscape. She goes on to show that these diverse roles are inseparable, woven together not only by the crisis of the Depression, but also by the pressures of bourgeoning consumerism. As the decade’s two major cultural forces, Esperdy concludes, consumerism and the Depression transformed the storefront from a seemingly insignificant element of the built environment into a potent site for the physical and rhetorical staging of recovery and progress.
Author: Conrad Kickert
Publisher: Taylor & Francis
ISBN: 1000603342
Category : Architecture
Languages : en
Pages : 221
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Book Description
This book provides the tools to maintain and rebuild the interaction between architecture and public space. Despite the best intentions of designers and planners, interactive frontages have dwindled over the past century in Europe and North America. This book demonstrates why even our best intentions for interactive frontages are currently unable to turn a swelling tide of economic and technological evolution, land consolidation, introversion, stratification, and contagious decline. It uses these lessons to offer concrete locational, programming, design, and management strategies to maximize street-level interaction and trust between street-level architecture, its inhabitants, and the city. This book demonstrates that designers, developers, planners, and managers ultimately have to create the right preconditions for inhabitants and passersby to bring frontages to life. These preconditions connect architecture to its urban, social, economical, and technological context. Only the right frontage in the right context, with the right design, the right inhabitation, and the right attitude to the city will become part of the ecosystem of trust and interaction that supports public life. This book empowers the many participants in this ecosystem to build, inhabit, and enjoy truly urbane architecture.
Author: Chester Liebs
Publisher: JHU Press
ISBN: 9780801850950
Category : Architecture
Languages : en
Pages : 284
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Book Description
"Traces the transformation of commercial development as it has moved from centralized main streets, out along the street car lines, to form the "miracle miles" and shopping malls of today ... Also explores the evolution of roadside buildings."--Back cover.
Author: Charles C. Savage
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 262
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Book Description
Author: Robert Sharoff
Publisher: Images Publishing
ISBN: 1864704292
Category : Architecture
Languages : en
Pages : 162
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Book Description
St. Louis is one of the most architecturally impressive cities in the United States, with a heritage of innovative design stretching back to the early 1800s. This is reflected in the architecture of the downtown area and surrounding neighborhoods. More than just about any city in America, St. Louis embraced the imposing forms and lush ornamentation of the Beaux Arts tradition. Indeed, one can make the argument that only Washington, D.C. in the United States has a more impressive collection of classically inspired structures. American City: St. Louis Architecture is the first large-format book on the city's architecture since the 1920s, and includes over 100 new color photographs and text for 50 of the city's most important structures. These range from such 19th Century masterpieces as Louis Sullivan's Wainwright Building, Alfred Mullet's Old Post Office and Theodore Link's Union Station, to Eero Saarinen's Gateway Arch, Tadao Andao's Pulitzer Foundation for the Arts Building and Maya Lin's recently completed Ellen Clark Hope Plaza.
Author: Martin Treu
Publisher: JHU Press
ISBN: 142140494X
Category : Architecture
Languages : en
Pages : 429
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Book Description
Treu tackles the architectural history and signage of Main Street and the strip—from painted boards nailed over crude storefronts to sleek cinemas topped with neon glitz. Honorable Mention, Architecture and Urban Planning, 2012 PROSE Awards Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America’s commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation. Treu considers “common” architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia. The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America’s commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana.
Author: Tim Street-Porter
Publisher: Rizzoli Publications
ISBN: 0847867439
Category : Photography
Languages : en
Pages : 258
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Book Description
The time is right for a fresh look at this incomparable sunny city. Longtime Angeleno Tim Street-Porter chronicles today's vibrant buildings, coastline, and gardens of this glamorous global metropolis. Visit Los Angeles with a photographer who knows how to get the lighting right to highlight the spectacular architecture of the city. Stylish museums, such as the Broad, and a flourishing Arts District illustrate the explosive art scene, while Hollywood's Chateau Marmont and the historic Beverly Hills neighborhood add a chic dynamism. Across town, Culver City, home to the tech industry, features blocks of futuristic architecture by Eric Owen Moss. The modernist homes by Richard Neutra and John Lautner, as well as Frank Lloyd Wright's Hollyhock House, are shown against dramatic backdrops of sky and sea. The visual sweep of this oversize book also encompasses the Los Angeles of film and television. Los Angeles is a city of dreams, and Los Angeles Today is a glorious portrait of the city in its infinite variety.
Author: Donatella Calabi
Publisher: Routledge
ISBN: 1351885944
Category : History
Languages : en
Pages : 281
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Book Description
The early modern period is often characterised as a time that witnessed the rise of a new and powerful merchant class across Europe. From Italy and Spain in the south, to the Low Countries and England in the north, men of business and trade came to play an increasingly pivotal role in the culture, politics and economies of western Europe. This book takes a comparative approach to the effect such merchants and traders had on the urban history of market places - streets, squares and civic buildings - in some of the great commercial European cities between the fifteenth and seventeenth centuries. It looks at how this in period, the transformations of designated commercial areas were important enough to modify relationships throughout the entire urban context. Market places tend to be very ancient, continuing to function for centuries on the same location; but between the middle of the fourteenth and the first decades of the seventeenth, their structures began to change as new regulations and patterns of manufacture, distribution and consumption began to install a new uniformity and geometry on the market place. During the period covered by this study, most major European cities undertook the rebuilding of entire zones, constructing new buildings, demolishing existing structures and embellishing others. This book analyses the intentions of innovation, in parallel with sanitary and hygienic reasons, the juridical regulations of the architecture of certain building types and the urban strategies as efficient tools to better control the economic activities within the city.
Author: Mark Ferguson
Publisher: Random House Digital, Inc.
ISBN: 0847835456
Category : Architecture
Languages : en
Pages : 258
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Book Description
This beautifully illustrated volume presents Ferguson & Shamamian's finest work, including new houses, apartments, alterations and additions, and unbuilt design plans.
Author:
Publisher: Rizzoli Publications
ISBN: 0847869555
Category : Architecture
Languages : en
Pages : 306
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Book Description
Julia Morgan was a pioneering woman architect, best known for Hearst Castle, in the vanguard of Beaux-Arts design and style in the first half of the twentieth century. Julia Morgan was truly a pioneer of her time—among other accomplishments, she was the first woman architect to be licensed in California, in 1904. Through her remarkable life and legacy, this book celebrates the Beaux-Arts architecture of California. Focusing on Morgan’s most famous project in the state, Hearst Castle, to which she devoted more than 30 years of her life, this volume also examines, for the first time, Morgan’s fabulous early buildings in the style. Morgan designed more than 700 buildings across California, many of which are designated landmarks today. Deepening the reader’s understanding of California archi-tecture, this book also places into context Morgan’s ambitions, her influences and inspirations, as well as her daily practice and challenges as a woman shaping an extraordinarily prolific and highly successful career in a man’s world. To better understand the Beaux-Arts training Morgan underwent in Paris, the reader is taken through the challenging, highly arduous Ecole des Beaux-Arts curriculum, which Morgan completed, a lone woman among men. Also explored, in detail, is the story of how the studio and kilns of California Faience, a Berkeley ceramic artisan’s shop, became the supplier of tens of thousands of tiles designed by Morgan and overseen by Hearst himself to decorate their architectural master-piece overlooking the Pacific Ocean.
