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Author: Jonathan Brierre
Publisher: Joint Venture Publishing LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
This book demystifies the evolving complexities of modern marketing, offering a clear, actionable guide to brand strategy in the digital era. As businesses grapple with the rapid advancements in AI, social media, and digital commerce, this book provides the essential insights needed to navigate the shifting landscapes. From developing a nuanced marketing plan to creating impactful campaigns without the fluff of traditional marketing firms, this book reveals how to connect authentically with your audience and scale your brand effectively. Whether you're a business owner disillusioned by past marketing failures or a marketer seeking to refine your strategies, this book equips you with the tools to foster a powerful, pervasive online presence and realign your marketing efforts for measurable success. Step into a new age of marketing with a strategic blueprint tailored for today’s digital challenges and opportunities.
Author: Jonathan Brierre
Publisher: Joint Venture Publishing LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
This book demystifies the evolving complexities of modern marketing, offering a clear, actionable guide to brand strategy in the digital era. As businesses grapple with the rapid advancements in AI, social media, and digital commerce, this book provides the essential insights needed to navigate the shifting landscapes. From developing a nuanced marketing plan to creating impactful campaigns without the fluff of traditional marketing firms, this book reveals how to connect authentically with your audience and scale your brand effectively. Whether you're a business owner disillusioned by past marketing failures or a marketer seeking to refine your strategies, this book equips you with the tools to foster a powerful, pervasive online presence and realign your marketing efforts for measurable success. Step into a new age of marketing with a strategic blueprint tailored for today’s digital challenges and opportunities.
Author: H. James Harrington
Publisher: McGraw Hill Professional
ISBN: 0071770968
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
“The Business Process Improvement methodology established by Dr. H. James Harrington and his group brings revolutionary improvement not only in quality of products and services, but also in the business processes.” —Professor Yoshio Kondo The Book That Goes Beyond Six Sigma and Lean . . . The Next Evolutionary Step in Business Process Management “Don’t design for Six Sigma—design for maximum performance.” H. James Harrington How would you like to streamline your operations, lower your costs, improve your quality, and increase your profits—all at the same time? It’s not an impossible dream. It’s the next evolutionary breakthrough in process improvement that goes beyond Process Reengineering, TRIZ, Six Sigma, and Lean to deliver actual, quantifiable results. And now it’s yours. Streamlined Process Improvement (SPI) is the powerful new program developed by H. James Harrington. After 40 years of improving processes for IBM, Ernst & Young, the Chinese government, and many other private and governmental organizations, Harrington has become the go-to leader in the field. His revolutionary guide shows you how to: Discover the latest process tools—to make faster, more dramatic improvements using the revolutionary PASIC improvement methodology Use walk-through questionnaires and checklists—to streamline your job, resulting in optimum value to your stakeholders Use the newest methodologies—including simulation modeling, risk analysis, Five Ss, Process Innovation, Information Technology, Lean, and Six Sigma—to take your business to the next level Increase innovation—to drive growth and profits for many years to come Harrington’s groundbreaking system is organized and explained step by step to help you achieve maximum results with a minimum of stress. His simple PASIC approach shows you how to Plan, Analyze, Streamline, Implement, and Continuously Improve throughout the entire process. He walks you through the basics of how to analyze each process, how to decide which to focus on first, and how to prepare for organizational change. You’ll be surprised by just how quickly you can make things run more efficiently and effectively. With Harrington’s proven techniques, you can sell your products and services at a lower price, satisfy your customers, make work more enjoyable for your employees, and still earn greater profits than your competitors. This powerful process guide is the definitive handbook for operations managers, quality consultants, Six Sigma practitioners, knowledge workers, and Lean thinkers for a new generation.
Author: Steven Brough
Publisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 30
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Book Description
"GRASPED Streamlined Paths: Logistics and Supply Chains for Entrepreneurs and Internet Marketers" is an essential guide for today's digital entrepreneurs looking to master the complex world of logistics and supply chain management. This book dives deep into the intricacies of moving products in the digital age, offering a blend of theoretical insights, practical strategies, and real-world examples. From leveraging technology to enhance efficiency and sustainability to navigating the challenges of last-mile delivery and international shipping, "Streamlined Paths" provides the comprehensive knowledge needed to optimize logistics operations. Designed for both newcomers and seasoned professionals, this book is your roadmap to navigating the logistical challenges and opportunities of the digital marketplace. "Streamlined Paths" stands apart as the only guide that combines cutting-edge logistics strategies with insights tailored for digital entrepreneurship. Its unique approach lies in not just addressing the operational aspects of logistics but also integrating these strategies with internet marketing to create a holistic business model. With an emphasis on innovation, sustainability, and growth, this book offers actionable tools and techniques, making complex logistics concepts accessible and applicable for entrepreneurs and internet marketers.
Author: Alexander Chernev
Publisher: Cerebellum Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
The Marketing Plan Handbook presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method for crafting a strategically viable marketing plan, this book provides the relevant information in a concise and straight-to-the-point manner. It outlines the basic principles of writing a marketing plan and presents an overarching framework that encompasses the plan’s essential components. A distinct characteristic of this book is its emphasis on marketing as a value-creation process. Because it incorporates the three aspects of value management—managing customer value, managing collaborator value, and managing company value—the marketing plan outlined in this book is relevant not only for business-to-consumer scenarios but for business-to-business scenarios as well. This integration of business-to-consumer and business-to-business planning into a single framework is essential for ensuring success in today’s networked marketplace. The marketing plan outlined in this book builds on the view of marketing as a central business discipline that defines the key aspects of a company’s business model. This view of marketing is reflected in the book’s cross-functional approach to strategic business planning. The Marketing Plan Handbook offers an integrative approach to writing a marketing plan that incorporates the relevant technological, financial, organizational, and operational aspects of the business. This approach leads to a marketing plan that is pertinent not only for marketers but for the entire organization. The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether it is applied to a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, the framework outlined in this book can help streamline the marketing planning process and translate it into an actionable strategic document that informs business decisions and helps avoid costly missteps.
Author: Neil Perkin
Publisher: Kogan Page Publishers
ISBN: 1398605115
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi. Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future.
Author: Eon Ranger
Publisher: First Class Consulting Corporation
ISBN:
Category : Art
Languages : en
Pages : 159
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Book Description
The Marketing Evolution: Mastering Strategies for Consumer Synergy by Eon B. Ranger is a groundbreaking manual that redefines the realm of effective marketing. Ranger's comprehensive exploration of evolving marketing strategies is punctuated with real-world case studies and insightful FAQs, offering readers invaluable insights into the fusion of marketing practices with various facets of organizational operations. Each chapter intricately dissects the integration of marketing within a corporate framework, spotlighting crucial elements such as financial synchronization, operational streamlining, collaborative human resources, and the seamless implementation of marketing strategies aligned with overarching corporate objectives. The book underscores the critical significance of comprehending the interconnected nature of these functions and their collective influence on shaping impactful marketing initiatives and overall business expansion. From dispelling prevalent marketing misconceptions to unveiling the transformative potential of data-driven insights and cohesive communication, "The Marketing Evolution: Mastering Strategies for Consumer Synergy" is a game-changing playbook for marketers navigating the intricate modern business landscape. With an emphasis on fostering cross-functional collaboration and adopting a holistic approach to marketing, this book arms businesses with the necessary tools to cultivate enduring customer relationships, propel brand growth, and foster sustainable brand communities.
Author: Robbyn Yago
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 162
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Book Description
This book is for the new business owner who needs to learn where to start or for the established business owner who needs to identify what's broken and how to fix it. This book guides you through building your brand and it is messaging from the ground up so that you can connect with your ideal clients in less time and with more impact. You start with learning the basics of a website that effectively markets and converts your message into sales. You then learn how to use email marketing effectively and strategically. In this book, you will discover: - Build a sustainable foundation for your marketing - Amplify your marketing messages to reach more customers - Measure your efforts to keep improving your results - Overcome procrastination and make the most of your time - Develop processes to streamline your marketing efforts Get your copy today!
Author: Maria Johnsen
Publisher: Stylus Publishing, LLC
ISBN: 1501519182
Category : Computers
Languages : en
Pages : 789
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Book Description
This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI's applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing. A distinctive feature lies in the author's extensive real-world experience, providing many useful business applications of AI. The book is designed for marketing professionals, business executives, educators, and students, and offers numerous examples and case studies. FEATURES: Underscores the significance of content marketing in the AI era, covering AI-driven content creation, content curation, and search engine optimization Examines social media marketing in detail, with valuable insights into social media listening, chatbots, using Google AdsTM, and influencer marketing Provides a comprehensive section on paid advertising and paid social media, revealing programmatic advertising, ad creative, and machine learning-driven ad campaign optimization Includes ethical considerations and legal aspects about privacy and data protection
Author: Jittipong Loespradist
Publisher: jittipong loespradit
ISBN:
Category : Computers
Languages : en
Pages : 188
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Book Description
This book is written based on the author's over 10 years of experience in Digital Marketing and IT. It aims to provide readers with insights into the benefits of marketing technology (MarTech), its categories, how to choose the right tools, and a summary of interesting trends in each year.
Author: Allan Dib
Publisher: Page Two
ISBN: 1989603688
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
