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Author: Neil Russell-Jones
Publisher: Management Pocketbooks
ISBN: 1907077456
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
A strategy defines which markets a business will operate in and sets out the organisational competencies that will be needed (and what actions need to be taken to develop them) to enable the business to gain and sustain its competitive edge. The Strategy Pocketbook introduces strategy in clear and concise terms. It sets out the basics, explaining the language of strategists, the factors that shape and drive strategy, the key steps that will lead to the setting and development of a strategy, and the strategic tools that will be needed along the way. Author Neil Russell-Jones MBA, chartered banker and member of the Strategic Planning Society, guides readers through the strategic planning process. His step-by-step approach begins with primary analysis (of the business, its competition and markets) and then secondary analysis (of what the business is offering and what this implies). Planning is the penultimate step, followed by implementation. Numerous analysis tools are used by strategists, including SWOT, PEST, scenario, core competency and critical success factor to name but a few. Russell-Jones, aided by clear graphics, describes the more important tools.
Author: Neil Russell-Jones
Publisher: Management Pocketbooks
ISBN: 1907077456
Category : Business & Economics
Languages : en
Pages : 114
Get Book
Book Description
A strategy defines which markets a business will operate in and sets out the organisational competencies that will be needed (and what actions need to be taken to develop them) to enable the business to gain and sustain its competitive edge. The Strategy Pocketbook introduces strategy in clear and concise terms. It sets out the basics, explaining the language of strategists, the factors that shape and drive strategy, the key steps that will lead to the setting and development of a strategy, and the strategic tools that will be needed along the way. Author Neil Russell-Jones MBA, chartered banker and member of the Strategic Planning Society, guides readers through the strategic planning process. His step-by-step approach begins with primary analysis (of the business, its competition and markets) and then secondary analysis (of what the business is offering and what this implies). Planning is the penultimate step, followed by implementation. Numerous analysis tools are used by strategists, including SWOT, PEST, scenario, core competency and critical success factor to name but a few. Russell-Jones, aided by clear graphics, describes the more important tools.
Author: Doug Kelbaugh
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 82
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Book Description
"Princeton Architectural Press, in association with The University of Washington"-- title page.
Author: Neil Russell-Jones
Publisher: Management Pocketbooks
ISBN: 1908284390
Category : Business & Economics
Languages : en
Pages : 130
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Book Description
The Business Planning Pocketbook (3rd Edition) explains what issues to address, how to write a business plan, what questions to ask, how much detail to include and the time-frame to adopt. In the chapter on planning theory the author identifies eight different planning styles, followed in the next chapter with a description of the seven stages of the planning process. In his summary the author says: 'A plan is a statement of what you intend to achieve, how, when and with what resources'. A complex subject made simple. Author Neil Russell-Jones is widely published, speaks internationally, lectures and is a special advisor for the Princes Youth Business Trust. In the Management Pocketbooks Series he has also written books on decision-making, strategy, managing change and marketing.
Author: Neil Russell-Jones
Publisher:
ISBN:
Category : Strategic planning
Languages : en
Pages :
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Book Description
Author: Neil Russell-Jones
Publisher: Pocketbooks
ISBN: 190707869X
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
The Managing Change Pocketbook is for all those people responsible for managing change or wishing to understand an imposed change. Now in its 4th edition this popular title in the Pocketbooks Series explains what change is and why it is necessary, why some change needs proactive management, the effects of change on people, how to gain commitment, how to manage change, the tools available, ways to communicate, and examples of success and failure.
Author: Neil Russell-Jones
Publisher: Management Pocketbooks
ISBN: 1908284455
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
The Marketing Pocketbook is authoritative, comprehensive and - with its clear, concise, factual wording - easily accessible. Authoritative because it is written by an experienced and highly respected management consultant. Comprehensive because of the sheer volume of facts that this Pocketbook manages to squeeze in. The content is structured into three parts. The first part explains the basic concepts and looks at what marketing is. The second deals with the marketing process, in other words how to go about it. The final part of the Pocketbook looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns. And accessible because we strip away all the unnecessary padding and present nothing but the key facts.
Author: Roger E. Jones
Publisher: Management Pocketbooks
ISBN: 1908284226
Category : Education
Languages : en
Pages : 115
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Book Description
People in business are conditioned to believe they must communicate in a rational, objective and logical manner, without emotion, if their point is to be accepted. The reality is, however, that stories engage both hearts and minds and are the most effective means to engage and persuade. The Storytelling Pocketbook shows readers how to use stories to get their ideas across and make a deeper connection with their audience. With practical exercises throughout, the book shows you how to create your own story frameworks, and explores the different settings in which you might use them, eg to ignite organisational change, to transfer knowledge, to build brands, to develop people.
Author: Linbert Spencer
Publisher: Management Pocketbooks
ISBN: 1907077774
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
Linbert Spencer, author of The Diversity Pocketbook, believes firmly that combating discrimination, promoting equal opportunity and valuing the differences in individuals is morally, socially and economically advantageous. It adds value to an organisation - by making it more attractive to investors, would-be employees and customers - and improves output, both quality and quantity. The Diversity Pocketbook is for everyone with responsibility for directing, managing, supervising or influencing others within an organisation. It describes how to: formulate a strategy that values diversity; implement such a strategy; recruit and train a more diverse workforce (the 5D's - desire, definition, decision, determination and discipline); and set personal diversity and equality objectives. The appointment of a 'diversity champion' and dealing with grievances are also dealt with.
Author: Ann Ross
Publisher: Routledge
ISBN: 1136443991
Category : Architecture
Languages : en
Pages : 370
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Book Description
View the dedicated microsite for free sample chapters and videos - architecturalpress.com/architects-pocket-book This handy pocket book brings together a wealth of useful information that architects need on a daily basis - on site or in the studio. The book provides guidance on a range of tasks, from complying with the Building Regulations, including the recent revisions to Part L, to helping with planning, use of materials and detailing. Compact and easy to use, the Architect’s Pocket Book has sold well over 65,000 copies to the nation’s architects, architecture students, designers and construction professionals who do not have an architectural background but need to understand the basics, fast. This is the famous little blue book that you can’t afford to be without. About the authors: Charlotte Baden-Powell was trained at the Architectural Association in London. She practised architecture for over 40 years, during which time she identified the need for this book, which was first published in 1997 and her vision is as relevant today. Jonathan Hetreed and Ann Ross have drawn from years of experience of running a small practice in Bath to update and extend the scope of the new edition to reflect continuing revisions to regulations and the increasing demand for sustainable construction methods. Customer reviews: “I have had this for ages and it’s no lie when I say it’s the one book I use the most. It’s exceptional, it’s a must.” “From brick and board sizes, technical details, terminology, symbols and information for Building Reg's - this book is extremely useful, very handy and concise.” “This is a must have for anyone working in the architectural field. It's a pocket of knowledge that almost always has what you're looking for.”
Author: Fiona Elsa Dent
Publisher: Management Pocketbooks
ISBN: 1908284285
Category : Self-Help
Languages : en
Pages : 113
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Book Description
Written for leaders at all levels - strategic, organisational and team level - the Leadership Pocketbook explains how to inspire, influence, deal with change and achieve objectives. Illustrated throughout, the book adopts a practical approach, setting out the principles of leadership, the role of the leader, the skills required for effective leadership and the key challenges facing leaders in today's business environment. This 2nd edition sees the addition of a new section about leaders and social responsibility. "Contemporary business leaders must be aware of the major forces shaping society today and understand how their organisations need to respond and contribute to these challenges", author Fiona Dent writes. She is Director of Faculty Development at Ashridge where she is also Programme Director for the Influencing Strategies and Skills Programme. A focus of the book, described by the author as 'perhaps the most necessary skill for any leader', is self-awareness - to know yourself, to realise what your leadership strengths and weaknesses are and when you must continue to develop. "With admirable clarity, Fiona Dent distils the salient leadership issues and skills. Every potential leader and every leader with potential should find a place for this book in their pocket or bag." Philip Hodgson, Director of Leadership Programmes, Ashridge "A practical, easy to use guide for all levels of leadership. It covers a broad range of topics in sufficient detail to make it usable both for fresh learning and for reference." Richard Nicholson, Management Development Manager, Novartis Pharmaceuticals UK Ltd
