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Author: Neil Russell-Jones
Publisher: Management Pocketbooks
ISBN: 1907077456
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
A strategy defines which markets a business will operate in and sets out the organisational competencies that will be needed (and what actions need to be taken to develop them) to enable the business to gain and sustain its competitive edge. The Strategy Pocketbook introduces strategy in clear and concise terms. It sets out the basics, explaining the language of strategists, the factors that shape and drive strategy, the key steps that will lead to the setting and development of a strategy, and the strategic tools that will be needed along the way. Author Neil Russell-Jones MBA, chartered banker and member of the Strategic Planning Society, guides readers through the strategic planning process. His step-by-step approach begins with primary analysis (of the business, its competition and markets) and then secondary analysis (of what the business is offering and what this implies). Planning is the penultimate step, followed by implementation. Numerous analysis tools are used by strategists, including SWOT, PEST, scenario, core competency and critical success factor to name but a few. Russell-Jones, aided by clear graphics, describes the more important tools.
Author: Neil Russell-Jones
Publisher: Management Pocketbooks
ISBN: 1907077456
Category : Business & Economics
Languages : en
Pages : 114
Get Book Here
Book Description
A strategy defines which markets a business will operate in and sets out the organisational competencies that will be needed (and what actions need to be taken to develop them) to enable the business to gain and sustain its competitive edge. The Strategy Pocketbook introduces strategy in clear and concise terms. It sets out the basics, explaining the language of strategists, the factors that shape and drive strategy, the key steps that will lead to the setting and development of a strategy, and the strategic tools that will be needed along the way. Author Neil Russell-Jones MBA, chartered banker and member of the Strategic Planning Society, guides readers through the strategic planning process. His step-by-step approach begins with primary analysis (of the business, its competition and markets) and then secondary analysis (of what the business is offering and what this implies). Planning is the penultimate step, followed by implementation. Numerous analysis tools are used by strategists, including SWOT, PEST, scenario, core competency and critical success factor to name but a few. Russell-Jones, aided by clear graphics, describes the more important tools.
Author: Neil Russell-Jones
Publisher: Management Pocketbooks
ISBN: 1908284390
Category : Business & Economics
Languages : en
Pages : 130
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Book Description
The Business Planning Pocketbook (3rd Edition) explains what issues to address, how to write a business plan, what questions to ask, how much detail to include and the time-frame to adopt. In the chapter on planning theory the author identifies eight different planning styles, followed in the next chapter with a description of the seven stages of the planning process. In his summary the author says: 'A plan is a statement of what you intend to achieve, how, when and with what resources'. A complex subject made simple. Author Neil Russell-Jones is widely published, speaks internationally, lectures and is a special advisor for the Princes Youth Business Trust. In the Management Pocketbooks Series he has also written books on decision-making, strategy, managing change and marketing.
Author: Doug Kelbaugh
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 82
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Book Description
"Princeton Architectural Press, in association with The University of Washington"-- title page.
Author: Neil Russell-Jones
Publisher: Pocketbooks
ISBN: 190707869X
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
The Managing Change Pocketbook is for all those people responsible for managing change or wishing to understand an imposed change. Now in its 4th edition this popular title in the Pocketbooks Series explains what change is and why it is necessary, why some change needs proactive management, the effects of change on people, how to gain commitment, how to manage change, the tools available, ways to communicate, and examples of success and failure.
Author: Neil Russell-Jones
Publisher: Management Pocketbooks
ISBN: 1908284455
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
The Marketing Pocketbook is authoritative, comprehensive and - with its clear, concise, factual wording - easily accessible. Authoritative because it is written by an experienced and highly respected management consultant. Comprehensive because of the sheer volume of facts that this Pocketbook manages to squeeze in. The content is structured into three parts. The first part explains the basic concepts and looks at what marketing is. The second deals with the marketing process, in other words how to go about it. The final part of the Pocketbook looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns. And accessible because we strip away all the unnecessary padding and present nothing but the key facts.
Author: Roger E. Jones
Publisher: Management Pocketbooks
ISBN: 1908284226
Category : Education
Languages : en
Pages : 115
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Book Description
People in business are conditioned to believe they must communicate in a rational, objective and logical manner, without emotion, if their point is to be accepted. The reality is, however, that stories engage both hearts and minds and are the most effective means to engage and persuade. The Storytelling Pocketbook shows readers how to use stories to get their ideas across and make a deeper connection with their audience. With practical exercises throughout, the book shows you how to create your own story frameworks, and explores the different settings in which you might use them, eg to ignite organisational change, to transfer knowledge, to build brands, to develop people.
Author: Linbert Spencer
Publisher: Management Pocketbooks
ISBN: 1907077774
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
Linbert Spencer, author of The Diversity Pocketbook, believes firmly that combating discrimination, promoting equal opportunity and valuing the differences in individuals is morally, socially and economically advantageous. It adds value to an organisation - by making it more attractive to investors, would-be employees and customers - and improves output, both quality and quantity. The Diversity Pocketbook is for everyone with responsibility for directing, managing, supervising or influencing others within an organisation. It describes how to: formulate a strategy that values diversity; implement such a strategy; recruit and train a more diverse workforce (the 5D's - desire, definition, decision, determination and discipline); and set personal diversity and equality objectives. The appointment of a 'diversity champion' and dealing with grievances are also dealt with.
Author: Mike Pedler
Publisher: McGraw-Hill Education (UK)
ISBN: 0077133277
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
This accessible guide to leadership encourages the reader to proactively develop themselves, their colleagues and their organisation.
Author: Roger E. Jones
Publisher: Management Pocketbooks
ISBN: 1908284323
Category : Business & Economics
Languages : en
Pages : 115
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Book Description
The new, 2nd edition of the Key Account Manager's Pocketbook gives practical advice on how to keep and develop important customers, thereby maximising ongoing revenue streams, reducing sales costs, improving investment planning and increasing market knowledge. It opens by describing the key account manager's role and then goes on to describe how to rise up the so-called customer perception ladder, moving from a simple commodity supplier to developing a solid, long-term business partnership with your key customers. The author next explains how to develop the 'key account development plan', how to increase your influence with the decision-maker in your key account (relationship management) and how to win new business. The final chapter runs through the essential steps of key account handling. There are short exercises throughout which, if carried out, will help to reinforce the key learning points.
Author: Douglas Miller
Publisher: Management Pocketbooks
ISBN: 190707757X
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
Innovation is the life-blood of all enterprises, public and private. Their competitiveness depends upon it. Those that succeed recognise that all of their people are inherently creative and, by proper management, can both release and manage that creativity for the ultimate benefit of all stakeholders. The Nurturing Innovation Pocketbook explains how managers can create an environment in which innovation thrives. It identifies the numerous barriers to innovation, organisational and self-imposed by individuals, and describes how through positive intervention these blocks can be cast aside. All innovation comes with a degree of risk. To manage the process successfully, the manager must determine the required level of innovation (four are described in the book, from incremental to transformational) and assess the associated risk. The manager must also be supportive of his team, acting as advisor, coach, promoter, sounding-board, resource provider and defender when ideas don't work out. Nurture not stifle is author Doug Miller's message!
