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Author: Jarol B. Manheim
Publisher: Routledge
ISBN: 1136842187
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it.
Author: Jarol B. Manheim
Publisher: Routledge
ISBN: 1136842187
Category : Business & Economics
Languages : en
Pages : 338
Get Book Here
Book Description
Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it.
Author: Jarol B. Manheim
Publisher: Routledge
ISBN: 1136842179
Category : Political Science
Languages : en
Pages : 469
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Book Description
Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that. Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim’s forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.
Author: Kevin N. Mccauley
Publisher: Createspace Independent Publishing Platform
ISBN: 9781535597098
Category :
Languages : en
Pages : 563
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Book Description
Russia, under both the Soviets and Vladimir Putin, is in a struggle with Western civilization, and has conducted influence campaigns to weaken and undermine the West from within. This study of influence campaigns waged against the West by the Soviet Union and now by Russia under President Vladimir Putin is intended to present a detailed overview and analysis of the various influence campaigns. Methods and means employed by the Soviet Union included active measures, disinformation, propaganda, controlled international front groups, agents of influence, forgeries, and reflexive control. Campaign themes are examined, and two key campaigns against NATO deployment of the neutron bomb and intermediate-range nuclear force are analyzed as case studies of a successful and failed campaign. The influence campaigns waged by President Putin against the West combine time tested methods with new information age techniques not available during the Soviet era including internet trolls, social media, information warfare, and cyber operations. Both similarities and differences exist in the execution and objectives of influence campaigns conducted by the Soviet Union and Putin's Russia. While the ideologies differ, both Soviet Communist ideology as well as the new Russian nationalist ideology under President Putin contend that Russia is engaged in a long-term struggle with the West that continues during peace and conflict, and will likely end violently. President Putin's Russia is now employing asymmetrical warfare against former Soviet republics to intimidate as well as expand Russian influence and borders in order to create a Russian World. This so-called new generation or hybrid warfare, essentially a Russian version of a "color revolution," incorporates aspects of influence campaigns combined with the covert deployment of special forces to mobilize local ethnic Russian populations combined with cyber operations to disrupt an opponent, and prepare the battle and information space for possible military operations. Influence campaigns in the Soviet era and under President Putin represent an indirect, low risk approach to undermine and weaken an opponent from within in order to promote political objectives, and alter the correlation of power in Moscow's favor in order to win the clash of civilizations with the West. The West needs to develop a coordinated response to the information assault by the Kremlin. First and foremost, the West needs to recognize that they are engaged in a struggle with President Putin's Russia. An effort similar to that developed to identify, analyze and publicize Soviet active measures and disinformation campaigns needs to be established. Countering the Kremlin's influence campaigns is important, however, the West critically needs to conduct proactive, offensive influence campaigns against Russian efforts. A three tier Western influence campaign is required. Information campaigns need to counter Russian influence efforts in the West and actively promote Western policies to public audiences. Next, a strategic communications campaign is required for audiences in the former Soviet republics, in particular Russian speaking populations. These countries are critical as they are already under assault by the Kremlin's influence campaigns, and are potentially the next target of Moscow's asymmetrical new generation warfare. The final audience, the Russian public, represents the hardest target, but also the most critical in countering the new Russian World ideology. Detailed target audience analysis is required for this effort to identify key groups and developed highly specialized and effective messaging. While difficult, analysis to anticipate future Russian influence campaigns and actions is required to more effectively counter the Kremlin's strategy. NATO and friendly states must centralize and pool scarce resources to counter the Kremlin's actions and communicate a Western message to key target audiences.
Author: Carolyn Mae Kim
Publisher: Taylor & Francis
ISBN: 1000290603
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201
Author: Victoria A. Farrar-Myers
Publisher: NYU Press
ISBN: 1479867594
Category : Computers
Languages : en
Pages : 324
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Book Description
Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.
Author: Jason MacLeod
Publisher:
ISBN: 9780994393906
Category : Education
Languages : en
Pages :
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Book Description
The People Power Manual has been compiled as a resource for activist educators and trainers. It is a collection of participatory and experiential processes and handouts organised around the themes of educating the educator, strategy, civil resistance, community organising, working with groups and resilience in the face of repression. This guide is focused around one of those themes: campaign strategy. The purpose of the People Power Manual is to support facilitators/educators working to assist local action groups and social movements win environmental and social justice goals.
Author: John Arquilla
Publisher: Routledge
ISBN: 1135984158
Category : History
Languages : en
Pages : 265
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Book Description
This volume develops information strategy as a construct equal in importance to military strategy as an influential tool of statecraft. John Arquilla and Douglas A. Borer explore three principal themes: the rise of the ‘information domain’ and information strategy as an equal partner alongside traditional military strategy the need to consider the organizational implications of information strategy the realm of what has been called ‘information operations’ (IO) - the building blocks of information strategy - has been too narrowly depicted and must be both broadened and deepened. Information Strategy and Warfare will be essential reading for students and practitioners of information strategy, as well as scholars of security studies and military strategy in general.
Author: Philip N. Howard
Publisher: Cambridge University Press
ISBN: 9780521847490
Category : Language Arts & Disciplines
Languages : en
Pages : 296
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Book Description
A critical assessment of the role that information technologies have come to play in contemporary campaigns.
Author: Chris Rose
Publisher: Routledge
ISBN: 1136563865
Category : Nature
Languages : en
Pages : 256
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Book Description
Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.
Author: Uta Kohl
Publisher: Cambridge University Press
ISBN: 1108835694
Category : Juvenile Nonfiction
Languages : en
Pages : 333
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Book Description
This book critiques the use of algorithms to pre-empt personal choices in its profound effect on markets, democracy and the rule of law.
