Author: Brad Chase
Publisher: Greenleaf Book Group
ISBN: 1626347131
Category : Business & Economics
Languages : en
Pages : 269
Book Description
Business Success Requires Strategy First In Strategy First, Brad Chase, the mind behind some of Microsoft’s largest and most successful initiatives, explains why building robust strategies is the imperative to business success. Chase leads readers through his easy-to-use strategy model, Strategy = E x mc2, which teaches readers the art of strategy—how to build and execute winning strategies relative to the competition. To supplement the model, Chase provides 5 key tips to strategy prosperity and over 50 examples from a broad range of businesses that help the reader think about how they can use his Strategy First toolkit. The author will inspire readers to examine the effectiveness of their current strategies, using the model that has served him in his distinguished career. Chase began his Microsoft tenure in 1987, where his award-winning marketing campaign promoting Windows 95 broke numerous records and his efforts as MSN.com’s leader prompted a turnaround of the site’s success. Chase ended his tenure at Microsoft in 2002 and since then has served as an advisor and/or board member to many companies, such as GE, Brooks, Expedia, and the Boys and Girls Clubs. Chase has also shared his Strategy First approach across the nation through speeches to executives at large and small businesses, incubators, and students at topflight MBA programs and at conferences.
Strategy First
Author: Brad Chase
Publisher: Greenleaf Book Group
ISBN: 1626347131
Category : Business & Economics
Languages : en
Pages : 269
Book Description
Business Success Requires Strategy First In Strategy First, Brad Chase, the mind behind some of Microsoft’s largest and most successful initiatives, explains why building robust strategies is the imperative to business success. Chase leads readers through his easy-to-use strategy model, Strategy = E x mc2, which teaches readers the art of strategy—how to build and execute winning strategies relative to the competition. To supplement the model, Chase provides 5 key tips to strategy prosperity and over 50 examples from a broad range of businesses that help the reader think about how they can use his Strategy First toolkit. The author will inspire readers to examine the effectiveness of their current strategies, using the model that has served him in his distinguished career. Chase began his Microsoft tenure in 1987, where his award-winning marketing campaign promoting Windows 95 broke numerous records and his efforts as MSN.com’s leader prompted a turnaround of the site’s success. Chase ended his tenure at Microsoft in 2002 and since then has served as an advisor and/or board member to many companies, such as GE, Brooks, Expedia, and the Boys and Girls Clubs. Chase has also shared his Strategy First approach across the nation through speeches to executives at large and small businesses, incubators, and students at topflight MBA programs and at conferences.
Publisher: Greenleaf Book Group
ISBN: 1626347131
Category : Business & Economics
Languages : en
Pages : 269
Book Description
Business Success Requires Strategy First In Strategy First, Brad Chase, the mind behind some of Microsoft’s largest and most successful initiatives, explains why building robust strategies is the imperative to business success. Chase leads readers through his easy-to-use strategy model, Strategy = E x mc2, which teaches readers the art of strategy—how to build and execute winning strategies relative to the competition. To supplement the model, Chase provides 5 key tips to strategy prosperity and over 50 examples from a broad range of businesses that help the reader think about how they can use his Strategy First toolkit. The author will inspire readers to examine the effectiveness of their current strategies, using the model that has served him in his distinguished career. Chase began his Microsoft tenure in 1987, where his award-winning marketing campaign promoting Windows 95 broke numerous records and his efforts as MSN.com’s leader prompted a turnaround of the site’s success. Chase ended his tenure at Microsoft in 2002 and since then has served as an advisor and/or board member to many companies, such as GE, Brooks, Expedia, and the Boys and Girls Clubs. Chase has also shared his Strategy First approach across the nation through speeches to executives at large and small businesses, incubators, and students at topflight MBA programs and at conferences.
Good Strategy Bad Strategy
Author: Richard Rumelt
Publisher: Crown Currency
ISBN: 0307886239
Category : Business & Economics
Languages : en
Pages : 338
Book Description
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
Publisher: Crown Currency
ISBN: 0307886239
Category : Business & Economics
Languages : en
Pages : 338
Book Description
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
First review of the National Security Strategy 2010
Author: Great Britain: Parliament: Joint Committee on the National Security Strategy
Publisher: The Stationery Office
ISBN: 9780108475337
Category : Business & Economics
Languages : en
Pages : 52
Book Description
In this report the Joint Committee on the National Security Strategy finds that the National Security Strategy should address more fundamental questions about the UK's role in the world and its relationship with the USA and other allies. The Strategy also needs to be subject to a much wider public debate. The Committee says that: there is no evidence that the NSS has influenced decisions made since the Strategic Defence and Security Review; there should be an "overarching strategy", a document designed to guide government decision-making and crisis management both at home and on the international stage; the Government's assertion that there will be no reduction in the UK's influence on the world stage is wholly unrealistic in the medium to long term and the UK needs to plan for a changing, and more partnership-dependent, role in the world. The Government's unwillingness to provide the Committee with all the information it has asked for about the National Security Risk Assessment means that it is unable to give Parliament any assurances about its adequacy. The report also notes concern that the National Security Council's oversight of security issues is not sufficiently broad and strategic, given that it was deeply involved in operations in Libya and failed to discuss the national security implications of the Eurozone crisis or the possibility of Scottish independence.
Publisher: The Stationery Office
ISBN: 9780108475337
Category : Business & Economics
Languages : en
Pages : 52
Book Description
In this report the Joint Committee on the National Security Strategy finds that the National Security Strategy should address more fundamental questions about the UK's role in the world and its relationship with the USA and other allies. The Strategy also needs to be subject to a much wider public debate. The Committee says that: there is no evidence that the NSS has influenced decisions made since the Strategic Defence and Security Review; there should be an "overarching strategy", a document designed to guide government decision-making and crisis management both at home and on the international stage; the Government's assertion that there will be no reduction in the UK's influence on the world stage is wholly unrealistic in the medium to long term and the UK needs to plan for a changing, and more partnership-dependent, role in the world. The Government's unwillingness to provide the Committee with all the information it has asked for about the National Security Risk Assessment means that it is unable to give Parliament any assurances about its adequacy. The report also notes concern that the National Security Council's oversight of security issues is not sufficiently broad and strategic, given that it was deeply involved in operations in Libya and failed to discuss the national security implications of the Eurozone crisis or the possibility of Scottish independence.
Nuclear Strategy in the Twenty-First Century
Author: Stephen J. Cimbala
Publisher: Bloomsbury Publishing USA
ISBN: 031300367X
Category : History
Languages : en
Pages : 228
Book Description
The future of nuclear weapons and nuclear strategy in the 21st century is not entirely predictable from the Cold War past. Nor is it easy to foresee on the basis of what has happened since the Soviet Union collapsed in 1991. Cimbala contends that nuclear weapons and the psychology of nuclear deterrence will remain important after 2000, but the character of that importance will change. No longer will nuclear weapons be the dominators of military technology. Instead, advanced technology conventional weapons, based on information and electronics, will supplant nuclear weapons as the instruments of military supremacy in the 21st century. What, Cimbala asks, can be expected of nuclear weapons in the 21st century, given what we have learned from previous experience in the Cold War and in the 1990s? Cimbala expects that nuclear weapons will spread among currently non-nuclear states, and states with regional grievances or hegemonic aspirations will seek to deploy small nuclear forces as deterrents against neighbors or against outside intervention by the United States in regional conflicts. Regional rogue states may also obtain nuclear weapons. Nonetheless, as Cimbala explains, the international balance of power is unlikely to change. As he makes clear, power will be less dependent on deployed military platforms and more dependent on information warfare. A thoughtful and provocative analysis that will be of particular interest to policy makers, scholars, and other researchers involved with arms control, security studies, and international relations.
Publisher: Bloomsbury Publishing USA
ISBN: 031300367X
Category : History
Languages : en
Pages : 228
Book Description
The future of nuclear weapons and nuclear strategy in the 21st century is not entirely predictable from the Cold War past. Nor is it easy to foresee on the basis of what has happened since the Soviet Union collapsed in 1991. Cimbala contends that nuclear weapons and the psychology of nuclear deterrence will remain important after 2000, but the character of that importance will change. No longer will nuclear weapons be the dominators of military technology. Instead, advanced technology conventional weapons, based on information and electronics, will supplant nuclear weapons as the instruments of military supremacy in the 21st century. What, Cimbala asks, can be expected of nuclear weapons in the 21st century, given what we have learned from previous experience in the Cold War and in the 1990s? Cimbala expects that nuclear weapons will spread among currently non-nuclear states, and states with regional grievances or hegemonic aspirations will seek to deploy small nuclear forces as deterrents against neighbors or against outside intervention by the United States in regional conflicts. Regional rogue states may also obtain nuclear weapons. Nonetheless, as Cimbala explains, the international balance of power is unlikely to change. As he makes clear, power will be less dependent on deployed military platforms and more dependent on information warfare. A thoughtful and provocative analysis that will be of particular interest to policy makers, scholars, and other researchers involved with arms control, security studies, and international relations.
Indian Naval Strategy in the Twenty-first Century
Author: James R. Holmes
Publisher: Routledge
ISBN: 1134052111
Category : History
Languages : en
Pages : 441
Book Description
This is the first academic study of India's emerging maritime strategy, and offers a systematic analysis of the interplay between Western military thought and Indian maritime traditions. By a quirk of historical fate, Europe embarked on its Age of Discovery just as the main Asian powers were renouncing the sea, ushering in centuries of Western dominance. In the 21st century, however, Asian states are once again resuming a naval focus, with both China and India dedicating some of their new-found wealth to building powerful navies and coast guards, and drawing up maritime strategies to govern the use of these forces. The United States, like the British Empire before it, is attempting to manage these rising sea powers while preserving its maritime primacy. This book probes how India looks at the sea, what kind of strategy and seagoing forces New Delhi may craft in the coming years, and how Indian leaders may use these forces. It examines the material dimension, but its major premise is that navies represent a physical expression of a society's history, philosophical traditions, and culture. This book, then, ventures a comprehensive appraisal of Indian maritime strategy. This book will be of interest to students of sea power, strategic studies, Indian politics and Asian Studies in general. James R. Holmes is an Associate Professor of Strategy at the U.S. Naval War College and a former U.S. Navy surface warfare officer. Toshi Yoshihara is an Associate Professor in the Strategy and Policy Department at the Naval War College. Andrew C. Winner is Professor in the Strategic Research Department at the U.S. Naval War College.
Publisher: Routledge
ISBN: 1134052111
Category : History
Languages : en
Pages : 441
Book Description
This is the first academic study of India's emerging maritime strategy, and offers a systematic analysis of the interplay between Western military thought and Indian maritime traditions. By a quirk of historical fate, Europe embarked on its Age of Discovery just as the main Asian powers were renouncing the sea, ushering in centuries of Western dominance. In the 21st century, however, Asian states are once again resuming a naval focus, with both China and India dedicating some of their new-found wealth to building powerful navies and coast guards, and drawing up maritime strategies to govern the use of these forces. The United States, like the British Empire before it, is attempting to manage these rising sea powers while preserving its maritime primacy. This book probes how India looks at the sea, what kind of strategy and seagoing forces New Delhi may craft in the coming years, and how Indian leaders may use these forces. It examines the material dimension, but its major premise is that navies represent a physical expression of a society's history, philosophical traditions, and culture. This book, then, ventures a comprehensive appraisal of Indian maritime strategy. This book will be of interest to students of sea power, strategic studies, Indian politics and Asian Studies in general. James R. Holmes is an Associate Professor of Strategy at the U.S. Naval War College and a former U.S. Navy surface warfare officer. Toshi Yoshihara is an Associate Professor in the Strategy and Policy Department at the Naval War College. Andrew C. Winner is Professor in the Strategic Research Department at the U.S. Naval War College.
Mastering Chess Strategy
Author: Johan Hellsten
Publisher: Everyman Chess
ISBN: 1857448979
Category : Games & Activities
Languages : en
Pages : 992
Book Description
Grandmaster Johan Hellsten is convinced that mastering chess strategy - just like chess tactics - requires practice, practice and yet more practice! This outstanding book is a product of his many years' work as a full-time chess teacher, and is specifically designed as part of a structured training programme to improve strategic thinking. It focuses on a wide range of key subjects and provides a basic foundation for strategic play. Furthermore, in addition to the many examples, there's an abundance of carefully selected exercises which allow readers to monitor their progress and put into practice what they have just learned. Following such a course is an ideal way for players of all standards to improve. Although designed mainly for students, this book is also an excellent resource for chess teachers and trainers. An essential course in chess strategyContains over 400 pages of Grandmaster adviceIncludes more than 350 training exercises
Publisher: Everyman Chess
ISBN: 1857448979
Category : Games & Activities
Languages : en
Pages : 992
Book Description
Grandmaster Johan Hellsten is convinced that mastering chess strategy - just like chess tactics - requires practice, practice and yet more practice! This outstanding book is a product of his many years' work as a full-time chess teacher, and is specifically designed as part of a structured training programme to improve strategic thinking. It focuses on a wide range of key subjects and provides a basic foundation for strategic play. Furthermore, in addition to the many examples, there's an abundance of carefully selected exercises which allow readers to monitor their progress and put into practice what they have just learned. Following such a course is an ideal way for players of all standards to improve. Although designed mainly for students, this book is also an excellent resource for chess teachers and trainers. An essential course in chess strategyContains over 400 pages of Grandmaster adviceIncludes more than 350 training exercises
Complete Chess Strategy
Author: Luděk Pachman
Publisher: B. T. Batsford Limited
ISBN: 9780713415339
Category : Chess
Languages : en
Pages : 172
Book Description
Publisher: B. T. Batsford Limited
ISBN: 9780713415339
Category : Chess
Languages : en
Pages : 172
Book Description
Israel: the First Hundred Years
Author: Efraim Karsh
Publisher: Routledge
ISBN: 1135297789
Category : History
Languages : en
Pages : 287
Book Description
The end of the British mandate in Palestine heralded the birth of the new state of Israel. It also marked the end of one of the most tumultuous and momentous chapters in Israeli history. But the new state, born into a hostile environment and struggling with the manifold demands of sovereignty, would have to face many post-Independence challenges to its existence, not least in the form of armed conflict and confrontation with its Arab neighbours. This volume examines the conflicts that from the 1948 until the 1967 Six Day War came to define the Israeli struggle for existence.
Publisher: Routledge
ISBN: 1135297789
Category : History
Languages : en
Pages : 287
Book Description
The end of the British mandate in Palestine heralded the birth of the new state of Israel. It also marked the end of one of the most tumultuous and momentous chapters in Israeli history. But the new state, born into a hostile environment and struggling with the manifold demands of sovereignty, would have to face many post-Independence challenges to its existence, not least in the form of armed conflict and confrontation with its Arab neighbours. This volume examines the conflicts that from the 1948 until the 1967 Six Day War came to define the Israeli struggle for existence.
Coalition Strategy and the End of the First World War
Author: Meighen McCrae
Publisher: Cambridge University Press
ISBN: 1108475302
Category : History
Languages : en
Pages : 293
Book Description
This exploration of Allied war plans for 1918-1919 uncovers how the Supreme War Council became a successful mechanism for coalition war.
Publisher: Cambridge University Press
ISBN: 1108475302
Category : History
Languages : en
Pages : 293
Book Description
This exploration of Allied war plans for 1918-1919 uncovers how the Supreme War Council became a successful mechanism for coalition war.
Marketing Strategy
Author: Robert W. Palmatier
Publisher: Bloomsbury Publishing
ISBN: 1350305286
Category : Business & Economics
Languages : en
Pages : 414
Book Description
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
Publisher: Bloomsbury Publishing
ISBN: 1350305286
Category : Business & Economics
Languages : en
Pages : 414
Book Description
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design