The Sales Playbook

The Sales Playbook PDF Author: David I Hill
Publisher:
ISBN: 9781628652864
Category : Business & Economics
Languages : en
Pages : 182

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Book Description

The Sales Playbook

The Sales Playbook PDF Author: David I Hill
Publisher:
ISBN: 9781628652864
Category : Business & Economics
Languages : en
Pages : 182

Get Book Here

Book Description


When Buyers Say No

When Buyers Say No PDF Author: Tom Hopkins
Publisher: Business Plus
ISBN: 1455550582
Category : Business & Economics
Languages : en
Pages : 221

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Book Description
This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. That's the key. It all starts with how the buyer initially says, "No." Too many sales reps don't pay close attention as to how that's presented. Hopkins and Katt point out that "no" may suggest all sorts of other options -- avenues that can eventually lead to the buyer actually saying yes. The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process. Along the way, WHEN BUYERS SAY NO details prescriptive steps and even sample dialogues that will instruct and guide sales professionals on how to best cultivate buyer-seller relationships. There's particular emphasis on how to establish the kind of rapport that ultimately leads to a successful close.

17 Strategies to Close Every Sale Guaranteed Plus How to Combat the Fear of Closing

17 Strategies to Close Every Sale Guaranteed Plus How to Combat the Fear of Closing PDF Author: John Di Lemme
Publisher: Lulu.com
ISBN: 0557030781
Category : Business & Economics
Languages : en
Pages : 70

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Book Description
17 Strategies to Close Every Sale Guaranteed Plus How to Combat the Fear of Closing - These closing and marketing strategies will take your business to the next level and explode your profits!

Aligning Strategy and Sales

Aligning Strategy and Sales PDF Author: Frank Cespedes
Publisher: Harvard Business Review Press
ISBN: 1422196089
Category : Business & Economics
Languages : en
Pages : 329

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Book Description
"The best sales book of the year" — strategy+business magazine That gap between your company’s sales efforts and strategy? It’s real—and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book. In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution. With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula. Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.

SPIN® -Selling

SPIN® -Selling PDF Author: Neil Rackham
Publisher: Taylor & Francis
ISBN: 1000111482
Category : Business & Economics
Languages : en
Pages : 253

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Book Description
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

Nonstop Sales Boom

Nonstop Sales Boom PDF Author: Colleen Francis
Publisher: AMACOM
ISBN: 0814433774
Category : Business & Economics
Languages : en
Pages : 306

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Book Description
Nonstop Sales Boom explains how to break this unhealthy cycle and achieve strong, steady results--every quarter, from every member of the team. Has the last week of each quarter in your business become a mad scramble to meet quota? Do your year-end reports show sporadic and unexplainable highs some weeks that will be near impossible to meet next year, as well as mysterious lows that ruined your goals for a 10 percent increase? For many sales organizations, anomalies such as these are strangely commonplace and unshakeable without intentional efforts to ratify them. Author and experienced sales leader for over twenty years Colleen Francis says the secret to leaving behind the roller-coaster reports and achieving sustaining, steady success is to broaden the focus from merely closing deals to actively nurturing the four critical stages of client engagement: Attraction: Fill the funnel with lucrative prospects Participation: Turn them into customers faster Growth: Invest in valued clients Leverage: Turn customers into referral generators When companies concentrate on only one or two of these areas, their results become erratic. But by becoming purposeful toward all four, simultaneously, they will systematically attract a regular flow of prospects and move them smoothly through the pipeline--taking the chaos and pressure away from the end of quarter for good!

Always Be Closing

Always Be Closing PDF Author: Omid Kazravan
Publisher:
ISBN: 9780692739471
Category :
Languages : en
Pages : 134

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Book Description
*Free Gift* Join the Always Be Closing Tribe to get access to free offers and to keep up to date with trainings and programs. Why you Must Get ALWAYS BE CLOSING: Top Sales People's Training Techniques and strategies to Learn How to Perfect the Art of Selling to Anyone in Order to Get More Customers, Receive More Referrals and Earn More Money book to help you with your business, social skills, and personal life, RIGHT NOW! Limited Time Sale: $9.95 Retail: $19.99 You are guaranteed to see a dramatic increase in your social skills and your sales training that will guarantee to help you make more money and get rich. The Always Be Closing sales strategies are proven to work in any sales environments and outside of the sales environment because it turns you into a giver. The more you give the more you receive. >Omid Kazravan has been training on his interpersonal skills since he was extremely young. Constantly practicing and refining his communication and interpersonal skills. The most requested topic from other professionals is "How do I sell more without coming off as needy?!"Omid Kazravan went ahead and wrote "ALWAYS BE CLOSING: Top Sales People's Training Techniques and strategies to Learn How to Perfect the Art of Selling to Anyone in Order to Get More Customers, Receive More Referrals and Earn More Money" To solve that answer. When you GET THIS BOOK TODAY, You will be learning from one of America's youngest top salesman to quickly and easily create win win situations using excellent interpersonal skills and negotiations skills without feeling pushy because you'll be developing your people skills through this training program. > There are a lot of books out there that teach you how to become a better salesman and make extra money. The thing that makes " ALWAYS BE CLOSING: Top Sales People's Training Techniques and strategies to Learn How to Perfect the Art of Selling to Anyone in Order to Get More Customers, Receive More Referrals and Earn More Money " stand out is the fact that we have taken a whole new approach to the field. A proven new training program that sales executives love. There is also a special chapter in this book that is geared towards helping you remember everyone's names and faces upon meeting them. In How to Win and Influence People, Dale Carnegie says, "Remember that a person's name is to that person the sweetest and most important sound in any language." The first step in improving your communication skills and people skills, is to be able to build a rapport with the people that you want to talk to. What better way to build rapport than to be able to remember that person's name and call them out by it a month a later. Do you think that they will be more open to communicating with you if they knew that you cared enough about them to take the time and remember their name? In the bonus chapter, you will also learn how to use the Art of Visualization to connect deeper with the people that you interact with by remembering the information that you talked about. This will build more trust and strengthen your relationships with others if they know that you actually care about what they have to say by remembering facts from the conversations that you have with them. As you will learn in this book, all of the top salesmen will tell you that The Key to sales is actually having excellent people skills, communication skills and interpersonal skills. It's not about having hard core closing techniques. People respond better to you when they see that you actually care for them. "People don't care how much you know, until they know how much you care." When it comes to sales strategies you need to be able to be the best appreciator and giver in order to see the greatest results. The person that adds the most value wins. Anyone in a leadership role and anyone that wants to see an increase in their sales busines. If you deal with People in Any Capacity, Then THIS BOOK IS FOR YOU

Sales Closing For Dummies

Sales Closing For Dummies PDF Author: Tom Hopkins
Publisher: John Wiley & Sons
ISBN: 0764550632
Category : Business & Economics
Languages : en
Pages : 299

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Book Description
Without the close, there is no sale. Pretty obvious, right? Yet, for many salespeople, closing is the most baffling and elusive part of the selling process. All too often, salespeople meet qualified clients and charm them with an eloquent presentation, only to see the sale mysteriously slip from between their fingers in the end. Which is sad when you consider all the hard work – the prospecting, preparation, planning, and practice – done for the sake of a moment of truth that never arrives. Fortunately, closing is an art that can be mastered, and now Sales Closing For Dummies shows you how. Packed with powerful principles that can help you become a top-producing salesperson, Sales Closing For Dummies is the ultimate guide to mastering that most mysterious part of the selling equation. Tom Hopkins, the legendary sales genius who, by age 30 was the nation’s leading real-estate trainer, demystifies closing and shows what it takes to be a champion closer, including how to: Lead a sale without being pushy Read the signs of an interested potential buyer Use questioning methods that close sales, time and again Help clients feel good about their buying decisions Keep your clients’ business and build their loyalty Build long-term relationships and watch your sales grow With the help of dozens of real-life examples from a wide cross section of industries, Tom shows why professional selling is about communication, not coercion. And he shares his considerable insight and experience on: Verbal and visual buying cues and how to recognize them Choosing the best location for closing Addressing concerns and creating a sense of urgency Time-tested tactics and strategies for ending customer procrastination, overcoming their fear, closing from a distance, and more The ten biggest closing mistakes and how to avoid them Add-on selling and other ways of getting your clients to help you to build your business Featuring Tom’s Hopkins’ trademark “Red Flag” key points and situation scripts, this fun, easy-to-understand guide arms you with the hands-on tools and techniques you’ll need to become a world-class closer.

The Challenger Sale

The Challenger Sale PDF Author: Matthew Dixon
Publisher: Penguin
ISBN: 1101545895
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

The Science of Selling

The Science of Selling PDF Author: David Hoffeld
Publisher: Penguin
ISBN: 0143129333
Category : Business & Economics
Languages : en
Pages : 289

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Book Description
The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot