Handbook of Research on Transmedia Storytelling and Narrative Strategies PDF Download
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Author: Y?lmaz, Recep
Publisher: IGI Global
ISBN: 1522553584
Category : Social Science
Languages : en
Pages : 633
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Book Description
Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Author: Y?lmaz, Recep
Publisher: IGI Global
ISBN: 1522553584
Category : Social Science
Languages : en
Pages : 633
Get Book Here
Book Description
Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Author: Uganda. Ministry of Water and Environment
Publisher:
ISBN:
Category : Environmental policy
Languages : en
Pages : 128
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Book Description
Author: African Development Bank
Publisher: OECD Publishing
ISBN: 926427426X
Category :
Languages : en
Pages : 317
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Book Description
The African Economic Outlook 2017 presents the continent’s current state of affairs and forecasts its situation for the coming two years.
Author: Andrei Hent
Publisher: Academic Press
ISBN: 0128128232
Category : Science
Languages : en
Pages : 884
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Book Description
Strategies and Solutions to Advanced Organic Reaction Mechanisms: A New Perspective on McKillop's Problems builds upon Alexander (Sandy) McKillop's popular text, Solutions to McKillop's Advanced Problems in Organic Reaction Mechanisms, providing a unified methodological approach to dealing with problems of organic reaction mechanism. This unique book outlines the logic, experimental insight and problem-solving strategy approaches available when dealing with problems of organic reaction mechanism. These valuable methods emphasize a structured and widely applicable approach relevant for both students and experts in the field. By using the methods described, advanced students and researchers alike will be able to tackle problems in organic reaction mechanism, from the simple and straight forward to the advanced. Provides strategic methods for solving advanced mechanistic problems and applies those techniques to the 300 original problems in the first publication Replaces reliance on memorization with the understanding brought by pattern recognition to new problems Supplements worked examples with synthesis strategy, green metrics analysis and novel research, where available, to help advanced students and researchers in choosing their next research project
Author: Iain P. Hargreaves
Publisher: MDPI
ISBN: 3038972401
Category : Science
Languages : en
Pages : 239
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Book Description
This book is a printed edition of the Special Issue "Current Strategies for the Biochemical Diagnosis and Monitoring of Mitochondrial Disease" that was published in JCM
Author:
Publisher:
ISBN:
Category : Bank management
Languages : en
Pages : 720
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Book Description
Author: Krishna Bista
Publisher: OJED/STAR
ISBN:
Category : Education
Languages : en
Pages :
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Book Description
The Journal of International Students (JIS), an academic, interdisciplinary, and peer-reviewed publication (Print ISSN 2162-3104 & Online ISSN 2166-3750), publishes scholarly peer reviewed articles on international students in tertiary education, secondary education, and other educational settings that make significant contributions to research, policy, and practice in the internationalization of higher education.
Author: Mosca, Fabrizio
Publisher: IGI Global
ISBN: 1799858839
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.
Author: Sriram Birudavolu
Publisher: Springer
ISBN: 9811316759
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
This book investigates the real process of unleashing the power of Information and Communications Technology (ICT) through Open Innovation and strategic choices. It covers the most important aspects of ICT in a nutshell and details the road to the future through business innovation. ICT, of which telecom and IT constitute the core, is currently permeating and transforming every sphere of life, ranging from commerce, manufacturing, education and healthcare, to agriculture, banking, governance, media and entertainment. Today, telecommunication and ICT, in general, are essential to a country’s economic development and competitiveness as recognized both by the World Bank and the Asian Development Bank. Due to the powerful, disruptive and rapid forces unleashed by ICT tsunami, organisations not only struggle to harness the potential of ICT but can also be overwhelmed by the changes, complexity, competition and regulatory environment it brings up. This book provides a clue to organisations on how to sustain and succeed by leveraging ICT in absence of extensive in-house expertise across the breadth and depth of these areas. The driving theme of the book is about opening up organizational and business models, by presenting an integrated roadmap to a future with ICT, by co-opting, cooperating and competing with other organisations. Constructing the right strategy and building the necessary social capital for open innovation through collaboration with partners, government, academia and users (Quadruple Helix Model) are essential steps in such a process.
Author: Oliver Kramer
Publisher: Springer
ISBN: 3319333836
Category : Technology & Engineering
Languages : en
Pages : 120
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Book Description
This book introduces numerous algorithmic hybridizations between both worlds that show how machine learning can improve and support evolution strategies. The set of methods comprises covariance matrix estimation, meta-modeling of fitness and constraint functions, dimensionality reduction for search and visualization of high-dimensional optimization processes, and clustering-based niching. After giving an introduction to evolution strategies and machine learning, the book builds the bridge between both worlds with an algorithmic and experimental perspective. Experiments mostly employ a (1+1)-ES and are implemented in Python using the machine learning library scikit-learn. The examples are conducted on typical benchmark problems illustrating algorithmic concepts and their experimental behavior. The book closes with a discussion of related lines of research.
