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Author: Camilleri, Mark Anthony
Publisher: IGI Global
ISBN: 1522558365
Category : Business & Economics
Languages : en
Pages : 429
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Book Description
The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Author: Camilleri, Mark Anthony
Publisher: IGI Global
ISBN: 1522558365
Category : Business & Economics
Languages : en
Pages : 429
Get Book Here
Book Description
The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Author: John E. Tropman
Publisher: Elsevier
ISBN: 1483153134
Category : Social Science
Languages : en
Pages : 382
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Book Description
Strategic Perspectives on Social Policy is a collection of readings that provide insights into social policy processes, analysis, and implication. The goal is to locate social policy within a context that suggests the possibility of a wider array of choices for the policymakers. The distinction between social policy and social program is given emphasis. This book has 14 chapters divided into four sections. The first section deals with the relation between politics and policy, with emphasis on the link between social science and social policy as well as on the influence of social values on the direction of policy. The next section illustrates some of the critical skills and technologies that may be used to facilitate the process of making choices and decisions. Topics covered include policy research and analysis; the development and structuring of policy; policy purveyance and implementation; and assessment and evaluation of policy. The chapters that follow explore some of the more important contexts of the ""loci"" of social change, along with the kinds of mechanisms that may be used to make choices operational. This monograph is intended for policymakers and others interested in the policy-making process, as well as for students and teachers in the areas of political science, sociology, social work, public policy, and social planning.
Author: Jean G. Boulton
Publisher:
ISBN: 0199565252
Category : Complexity
Languages : en
Pages : 282
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Book Description
The book describes what it means to say the world is complex and explores what that means for managers, policy makers and individuals. The first part of the book is about the theory and ideas of complexity. This is explained in a way that is thorough but not mathematical. It compares differing approaches, and also provides a historical perspective, showing how such thinking has been around since the beginning of civilisation. It emphasises the difference between a complexity worldview and the dominant mechanical worldview that underpins much of current management practice. It defines the complexity worldview as recognising the world is interconnected, shaped by history and the particularities of context. The comparison of the differing approaches to modelling complexity is unique in its depth and accessibility. The second part of the book uses this lens of complexity to explore issues in the fields of management, strategy, economics, and international development. It also explores how to facilitate others to recognise the implications of adopting a complex rather than a mechanical worldview and suggests methods of research to explore systemic, path-dependent emergent aspects of situations. The authors of this book span both science and management, academia and practice, thus the explanations of science are authoritative and yet the examples of changing how you live and work in the world are real and accessible. The aim of the book is to bring alive what complexity is all about and to illustrate the importance of loosening the grip of a modernist worldview with its hope for prediction, certainty and control.
Author: Ruth M. Crabtree
Publisher: Routledge
ISBN: 1000575519
Category : Sports & Recreation
Languages : en
Pages : 272
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Book Description
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.
Author: Nigar Pösteki
Publisher: Cambridge Scholars Publishing
ISBN: 1527538060
Category : Social Science
Languages : en
Pages : 236
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Book Description
The purpose of this book is to share the output of recent multidisciplinary research in Turkey performed by several academics regarding four main themes: urban studies and sustainability, local governments, environmental and migration issues. These are a significant agenda not only in Turkey but also in other countries. One of the important elements that makes this book interesting and original is that it explains the problems by addressing specific issues through examples. It intends to bring from different perspectives innovative approaches to finding solutions to current problems. A thread that runs through the study is the idea that the making and implementation of public policies at the local level will increase the success of achieving sustainability on a wider scale. The book will have an intellectual impact not only on researchers, students, policy makers and bureaucrats but also on more general readers as an academic resource.
Author: Clare Banks
Publisher:
ISBN: 9780872063846
Category :
Languages : en
Pages :
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 46
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Book Description
Author: Lisa Jessen
Publisher: GRIN Verlag
ISBN: 3668731543
Category : Business & Economics
Languages : en
Pages : 77
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Book Description
Master's Thesis from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Potsdam, language: English, abstract: With 800 million users worldwide Instagram is one of the world’s leading social media platforms. The reason for the increasing relevance of Instagram is its mobile, local, social and visual character, which reflects how individuals are currently using social media and will continue to do so in the future. Instagram's combination of emotional visual content, story-telling and interaction with the community also makes it a platform that allows brands to differentiate themselves from others - to become unique in what are often very saturated markets. While Instagram is a new application and previous research focuses mainly on long established social media platforms such as Facebook, this thesis aims to explore the various strategic perspectives of successful social media marketing on Instagram by developing a theoretical frame work and presenting the practical strategies of three very different organisations in a multiple-case study design. The framework and the case studies prove that the five identified social media dimensions - content marketing, engagement marketing, influencer marketing, hashtags and Instagram advertising - are applied in practice but are adapted very individual on each organisation, its goals and its target group.
Author: John E. Tropman
Publisher: Pergamon
ISBN:
Category : Political Science
Languages : en
Pages : 392
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Book Description
Author: Nik Hynek
Publisher: Routledge
ISBN: 1317565223
Category : Political Science
Languages : en
Pages : 337
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Book Description
This book examines the issue of nuclear disarmament in different strategic, political, and regional contexts. This volume seeks to provide a rich theoretical and practical insight to one of the major topics in the field of international security: global abolishment of nuclear weapons. Renewed calls for a nuclear weapons-free world have sparked a wide academic debate on both the attainability of such goal and the steps that should be taken. Comparably less attention, however, has been paid to theoretically informed considerations of the consequences of nuclear abolition. Comprising essays from leading scholars and experts within the field, this collection discusses the fundamental theoretical and conceptual foundations of nuclear disarmament and subsequently tries to assess its hypothetical impact in global and regional contexts. The varied methodological approach of the contributors aims to advance a multi-theoretical and multi-perspectival view of the issue. The book is organized in three main sections: ‘Strategic Perspectives’, dealing with the specific constraints and facilitators for the states to achieve their core objectives; ‘Political Perspectives’, with the focus on the power of norms, belief-systems and ideas; and ‘Regional Perspectives’, with the analyses of seven regional and/or state-specific nuclear contexts. As a whole, the volume provides a detailed, complex overview of the risks and opportunities that are embedded in the vision of a nuclear weapon-free world. This book will be of great interest to students of nuclear proliferation, arms control, war and conflict studies, international relations and security studies.
