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Author: Amy Zalman
Publisher:
ISBN: 9781981876228
Category :
Languages : en
Pages : 68
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Book Description
All organizations tell stories about themselves, through public communications, company lore, policies and daily interactions, modeling expected behavior for both insiders and outsiders. But not all organizations shape their stories with strategic intention, so that when external conditions change, the story changes too, modeling new behaviors that lead the organization forward. Strategic Narrative: A Framework for Accelerating Innovation, provides practical guidance and a concrete process for leaders and organizations to generate new narratives in transforming conditions. Visually engaging, the book communicates with original illustrations, worksheets and explanatory graphics throughout.
Author: Amy Zalman
Publisher:
ISBN: 9781981876228
Category :
Languages : en
Pages : 68
Get Book Here
Book Description
All organizations tell stories about themselves, through public communications, company lore, policies and daily interactions, modeling expected behavior for both insiders and outsiders. But not all organizations shape their stories with strategic intention, so that when external conditions change, the story changes too, modeling new behaviors that lead the organization forward. Strategic Narrative: A Framework for Accelerating Innovation, provides practical guidance and a concrete process for leaders and organizations to generate new narratives in transforming conditions. Visually engaging, the book communicates with original illustrations, worksheets and explanatory graphics throughout.
Author: Guy Murrel
Publisher: Outskirts Press
ISBN: 1478775386
Category : Business & Economics
Languages : en
Pages : 51
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Book Description
Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consistent, unified message that stands out and moves your organization from explaining – to leading. It addresses the persistent challenge of having something meaningful and compelling to say, and provides a framework to create a new industry narrative that is unique, differentiating and inspires category change and organizational leadership. Whether you need to align your company, change perceptions, gain influence as a true thought leader, or attract talent and investment, Strategic Narrative Marketing can help elevate your story to win in the market.
Author: Alister Miskimmon
Publisher: Routledge
ISBN: 1317975197
Category : Political Science
Languages : en
Pages : 190
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Book Description
Communication is central to how we understand international affairs. Political leaders, diplomats, and citizens recognize that communication shapes global politics. This has only been amplified in a new media environment characterized by Internet access to information, social media, and the transformation of who can communicate and how. Soft power, public diplomacy 2.0, network power – scholars and policymakers are concerned with understanding what is happening. This book is the first to develop a systematic framework to understand how political actors seek to shape order through narrative projection in this new environment. To explain the changing world order – the rise of the BRICS, the dilemmas of climate change, poverty and terrorism, the intractability of conflict – the authors explore how actors form and project narratives and how third parties interpret and interact with these narratives. The concept of strategic narrative draws together the most salient of international relations concepts, including the links between power and ideas; international and domestic; and state and non-state actors. The book is anchored around four themes: order, actors, uncertainty, and contestation. Through these, Strategic Narratives shows both the possibilities and the limits of communication and power, and makes an important contribution to theorizing and studying empirically contemporary international relations. International Studies Association: International Communication Best Book Award
Author: Woden
Publisher:
ISBN: 9781714393398
Category :
Languages : en
Pages :
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Book Description
The world's most successful organizations all share one thing in common: they know how to tell their story in a clear, compelling way.Developed by strategic brand storytelling firm Woden, Story is the Strategy lays out how organizations can develop their own brand story, and use it to align their teams, clarify their strategy, engage their customers, and achieve significant growth.
Author: Philip Roundy
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Despite progress made by prior research in understanding how information is used in strategic decision making, most studies are grounded on a similar, unstated assumption: information is homogeneous. We examine the influence of an important source of information heterogeneity: strategic information can be structured in narrative or non-narrative form. We develop a theoretical framework to explain why narrative information will have a greater likelihood of entering the decision making process and then, once there, why it will be more likely to influence key cognitive processes. Specifically, we propose that narrative-structured information will be more likely than non-narrative information to be granted attention, analyzed, recalled, and used in communication with other strategic decision makers. Moreover, we contend that the strength of narrative information will not be the same across stable and unstable decision making contexts.
Author: Kaihan Krippendorff
Publisher: John Wiley & Sons
ISBN: 1118163850
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the "Outthinkers" "Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists. Outthink the Competition presents stories of breakthrough companies like Apple, Google, Vistaprint, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include: Discover the Eight Dimensions of Disruption Learn to play by the Outthinker Playbook Develop the Five Habits of the Outthinker Implement the Outthinker Process It's time to buck tradition in order to stay ahead. Outthink the competition and uncover opportunities hiding in plain sight.
Author: Walter Kiechel
Publisher: Harvard Business Press
ISBN: 1422157318
Category : Business & Economics
Languages : en
Pages : 363
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Book Description
Imagine, if you can, the world of business - without corporate strategy. Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics. But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern, multibillion-dollar consulting industry: Bruce Henderson, founder of Boston Consulting Group Bill Bain, creator of Bain & Company Fred Gluck, longtime Managing Director of McKinsey & Company Michael Porter, Harvard Business School professor Providing a window into how to think about strategy today, Kiechel tells their story with novelistic flair. At times inspiring, at times nearly terrifying, this book is a revealing account of how these iconoclasts and the organizations they led revolutionized the way we think about business, changed the very soul of the corporation, and transformed the way we work.
Author: Phil Fernandez
Publisher: John Wiley & Sons
ISBN: 1118299299
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctional state of today's corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle.
Author: Mark Mykleby
Publisher: Macmillan
ISBN: 1250072301
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
"Reimagines the American dream and provides a bipartisan plan to recapture the greatness of the past through addressing important economic, social and environmental issues by making sustainability our country's new strategic imperative, "--NoveList.
Author: John P. Kotter
Publisher: Harvard Business Review Press
ISBN: 1625271743
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Describes how organizations can learn to move swiftly to accommodate change while still providing the necessary structures that nurture employees and long-term success.
