Cases in Strategic Marketing Management PDF Download
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Author: Guillermo D'Andrea
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
For courses in Marketing Strategy. This new book fosters an understanding of marketing in Latin America in two ways: extensive cases that give readers information that is not readily available outside of Latin America, and extensive notes that help put the cases in context. The cases are written by two highly-respected authors who are specialists in the field.
Author: Guillermo D'Andrea
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
For courses in Marketing Strategy. This new book fosters an understanding of marketing in Latin America in two ways: extensive cases that give readers information that is not readily available outside of Latin America, and extensive notes that help put the cases in context. The cases are written by two highly-respected authors who are specialists in the field.
Author: Lawrence W. Tuller
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Author: Joseann Knight
Publisher: Routledge
ISBN: 1000555194
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms. Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities. The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.
Author: Lawrence W. Tuller
Publisher:
ISBN:
Category : Central America
Languages : en
Pages : 262
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Book Description
Author: M. Marinov
Publisher: Springer
ISBN: 0230511856
Category : Social Science
Languages : en
Pages : 208
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Book Description
Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
Author: Lawrence W. Tuller
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 64
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Book Description
Author: Alyse Lynn Booth
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 136
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Fernando Robles
Publisher: Taylor & Francis
ISBN: 1000846091
Category : Business & Economics
Languages : en
Pages : 283
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Book Description
Business in Latin America provides readers with a comprehensive overview of the business environment of this dynamic and challenging region. The book begins with an overview of the most important macroenvironments shaping the region’s opportunities and risks, while the second part focuses on the business strategies that respond to those opportunities and risks. Capturing the dynamism of this region, this new edition provides a thorough and nuanced understanding of the commonalities and differences within the multifaceted business environments of Latin America. The second edition has been thoroughly revised and updated to include: The sources of economic, political, and natural risks, including the impact of COVID-19 The endemic role of corruption in institutions, the economy, and society The region’s cultural and social diversity and resilience The role of technology and digitalization on corporate and marketing strategies The challenges of managing local and regional supply chains The book includes examples and cases from across the region on corporate strategies, marketing, entrepreneurship, leadership, human resource management, and social and environmental sustainability. An ideal resource for anyone considering a business venture in the region, the book will especially appeal to practitioners and students who have a particular interest in Latin America.
Author:
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 113
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Book Description
