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Author:
Publisher:
ISBN: 9781949373943
Category :
Languages : en
Pages : 325
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Book Description
Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Author:
Publisher:
ISBN: 9781949373943
Category :
Languages : en
Pages : 325
Get Book Here
Book Description
Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Author: Lucy Küng
Publisher: SAGE
ISBN: 0857022989
Category : Language Arts & Disciplines
Languages : en
Pages : 258
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Book Description
"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.
Author: Allen Amason
Publisher: Routledge
ISBN: 1135234590
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Leadership, adaptability, value creation. These are the skills necessary for tomorrow's managers. This book is designed to help students think critically and understand fully how to strategically manage their future firms. .
Author: Eric J. Bolland
Publisher: Emerald Group Publishing
ISBN: 1787142256
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
This breakthrough book provides students and managers alike with an understanding of the concepts and tools of strategy.
Author: Kim Warren
Publisher: John Wiley & Sons
ISBN: 0470060670
Category : Business & Economics
Languages : en
Pages : 719
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Book Description
Kim Warren presents a complete framework in the field of Strategic Management. The book combines theory with clearly illustrated examples to examine the concept of financial performance and the tools that can be used to improve it.
Author: Irene M. Duhaime
Publisher: Oxford University Press
ISBN: 019009091X
Category : Business & Economics
Languages : en
Pages : 785
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Book Description
An authoritative overview of the prior development, current state, and future opportunities in strategic management The strategic management field, now a vibrant arena that offers valuable knowledge for managerial practice, has experienced significant growth in the more than forty years since its inception. And, until now, there has not been a book that captured the rich breadth and depth of knowledge of the discipline, while also looking to the future. Strategic Management provides a critical overview of the prior development, current state, and future opportunities in the strategic management field. Editors Irene M. Duhaime, Michael A. Hitt, and Marjorie A. Lyles bring together an exceptional group of scholars to explore specialized topics such as corporate strategy, strategic entrepreneurship, cooperative strategies, global strategy, strategic leadership, governance, innovation, strategy process and strategy practice, and strategic human capital. The book focuses heavily on the future developments and research opportunities available in the field, while also providing a solid base of knowledge for understanding strategic management as a whole. With articles from major leaders in the field, this authoritative volume will be useful to every strategic management scholar.
Author: Lidia Varbanova
Publisher: Routledge
ISBN: 0415530024
Category : Art
Languages : en
Pages : 378
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Book Description
This book looks at the unique characteristics of cultural organizations and shows readers how to tailor a strategic plan to help these organizations meet their objectives. Including examples, cases, questions and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management or arts management.
Author: Marius Leibold
Publisher: John Wiley & Sons
ISBN: 3895786101
Category : Business & Economics
Languages : en
Pages : 355
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Book Description
Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies. On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who's Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis).
Author: Daniel Kipley
Publisher: Cognella Academic Publishing
ISBN: 9781516505500
Category :
Languages : en
Pages :
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Book Description
Effective Strategic Management: From Analysis to Implementation gives readers a firm foundation in the theories and concepts of strategic management, along with multiple analysis matrices. The book is organized into two main sections dealing with strategic analysis and strategic formulation and includes an introduction to Ansoffian Strategy and the OSPP computer model. Specific topics include internal and external environment analysis; functional, business-level, and corporate strategies; the BCG Growth Share Matrix, the GE/McKinsey Matrix, the QSPM and Grand Strategies Matrices; and organizational culture, change management, and leadership. The text concludes with case studies, giving readers the opportunity to see how target theories and concepts are applied in the real world. Students learn how to write and analyze case studies, conduct internal and external analysis, formulation, implementation, and evaluation and control. Each chapter includes questions that can be used for in-class discussion or writing assignments. Chapter summaries reinforce important ideas and aid retention. The book also includes all strategic analysis tools, with clear, concise explanations of their use and applicability. Effective Strategic Management can be used in undergraduate and graduate level strategic management capstone courses, and classes on leadership and organizational studies.
Author: Claire Capon
Publisher: Pearson Education
ISBN: 9780273694984
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
A brand new introductory text in strategic management which presents the key theories and frameworks for the analysis, formulation and implementation of strategy in a concise and accessible format. The book has been written for undergraduate and postgraduate students on one-semester or short courses. It is also particularly well suited to students of e.g. engineering, computing or other non-business disciplines taking a module in business strategy.
