Author: J. Michael Waller
Publisher: Lulu.com
ISBN: 0979223644
Category : Political Science
Languages : en
Pages : 401
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Book Description
In this vital book, thirteen experts in public diplomacy, counterpropaganda and political warfare lay out the components of what the U.S. and its allies need to win the war of ideas around the world. Strategic influence is much more than strategic communication. Communicating with others has somehow become a goal in itself, when the real issue is influence - to modify the perceptions, attitudes, and most of all, the behavior of people, movements and governments around the world. This book is designed for the diplomat, intelligence officer, warfighter and policymaker.
Author: Gary C Laney
Publisher:
ISBN: 9781737091592
Category :
Languages : en
Pages : 312
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Book Description
Do you want to make a difference in life? To have positive influence over other people? To create valuable personal, and strategic relationships through business networking? This powerful and easy-to-read book reveals the secret to building and using your personal influence to create success, to build a great reputation, to become a highly influential leader but also to give back, by helping others to succeed. Whether you're a new arrival in a strange city or you've been climbing the corporate ladder and haven't gotten where you want to go, The Power of Strategic Influence teaches you Game-Changing Success Factors that will transform your life. This book takes you step by step through the 6 Spheres of Strategic Influence Development, beginning with the most basic concept of accepting personal responsibility for yourself, all the way through the secrets of Influence Centered Business Networking and building profitable relationships. Tightly integrated within the strategic influence development spheres, you will learn the 10 Success Factors that can make you a highly influential leader. As a special bonus, the book includes valuable lessons on success and leadership from 12 nationally known CEOs/influencers. Imagine going from a follower to a leader! From living in the periphery to being a respected Center of Influence! With this book, it's powerful networking insights, and your hard work, it can happen for you. Packed with inspiring stories and down-to-earth advice, The Power of Strategic Influence is your indispensable guide to a better, happier, and more influential life.
Author: Matthew R. Slater
Publisher:
ISBN: 9781732003057
Category : International relations
Languages : en
Pages :
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Book Description
"This book addresses applied strategic culture and investigates the usefulness of the concept to better understand how internal state dynamics form unique institutions, behaviors, and perspectives that impact their external interactions with other states. The strategic culture literature successfully provides the necessary intellectual underpinnings; this volume is more concerned with its practical application for policy makers and analysts. This is accomplished by comparing a diverse set of case studies, including Afghanistan, Brazil, China, and Kosovo, to see if they use strategic culture consistently, which provides useful insights despite differences in state size and degree of political and social order"--
Author: W.A. Rivera
Publisher: Rowman & Littlefield
ISBN: 153816468X
Category : Political Science
Languages : en
Pages : 247
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Book Description
Since the 1979 Islamic Revolution, the strategic culture of resistance has dominated Iran’s strategic objective and foreign policy preference formation. Iran is a revisionist state that lacks overwhelming military and economic dominance in its near abroad, as such two pillars have emerged to support and export their strategic culture of resistance. These are Adaptive Resistance (pragmatism) and Designed Redundancy (deniability and insulation). These two themes of resistance provide content and structure to their strategic Influence campaigns, where “strategic Influence is the use of the elements of national power—diplomatic, military, economic, with and through information—to shape the information and operational environment in order to erode the will of the enemy…. This ‘new’ way of war is predicated on building narratives, activating identities, mobilizing proxies, and disorienting targets through the use of information in service of strategic goals.” Strategic influence is the way in which elements of the strategic culture of resistance are executed in Iran’s near abroad. To combat and defeat strategic influence campaigns, it is necessary to understand both the strategic cultural factors at play and the strategic influence campaigns that Iran deploys.
Author: Richard L. Hughes
Publisher: John Wiley & Sons
ISBN: 1118046579
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Today’s organizations face difficult challenges in order to remain competitive—the quickening pace of change, increasing uncertainty, growing ambiguity, and complexity. To meet these challenges, organizations must broaden the scope of leadership responsibility for strategic leadership and engage more people in the process of leadership. In Becoming a Strategic Leader Rich Hughes and Kate Beatty from the Center for Creative Leadership (CCL) offer executives and managers a handbook for implementing a strategic leadership process that reaches leaders at all levels of organizations. Based on CCL’s successful Developing the Strategic Leader Program, this book outlines the framework of strategic leadership and contains practical suggestions on how to develop the individual, team, and organizational skills needed for institutions to become more adaptable, flexible, and resilient. The authors also show how individual managers can exercise effective strategic leadership through their distinctive and systemic approach—thinking, acting, and influencing.
Author: Richard A. D'Aveni
Publisher: Simon and Schuster
ISBN: 0684871807
Category : Competition
Languages : en
Pages : 346
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Book Description
HYPER-COMPETITION, 'the modern-day analogue to The Art of War' (Fortune), gave managers no holds barred strategies to create chaos, seize control of their industries, and rout rivals. Now, Richard D'Aveni shows how managers in large and mid-size global companies can defend themselves from these hyper-competitive attacks, squash revolutionary upstarts, and fashion a favourable world for themselves. Throughout history, great powers have built and reshaped their territory, absorbeed or deflected revolutions (most of which fail anyway), and managed their relations with one overriding aim: strategic supremacy. Here, D'Aveni demonstrates how global corporations can do likewise in a hyper-competitive world. They must reconceptualize traditional portfolios into powerful competitive arsenals he calls 'spheres of interest' (like Disney and Microsoft); douse disruptions using counter-revolutionary tactics (Anheuser-Busch bought the microbrew industry); contain competitors of equal size (like NBC did ABD; and master the art of competitive configuration (like Proctor & Gamble and Johnson & Johnson).
Author: Ashley J. Tellis
Publisher:
ISBN: 9781939131591
Category : China
Languages : en
Pages : 320
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Book Description
Author: Ashley J. Tellis
Publisher: NBR
ISBN: 1939131286
Category : History
Languages : en
Pages : 354
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Book Description
The 2013-14 Strategic Asia volume examines the role of nuclear weapons in the grand strategies of key Asian states and assesses the impact of these capabilities—both established and latent—on regional and international stability. In each chapter, a leading expert explores the historical, strategic, and political factors that drive a country's calculations vis-a-vis nuclear weapons and draws implications for American interests.
Author: Karen S. Johnson-Cartee
Publisher: Rowman & Littlefield
ISBN: 9780742528826
Category : Language Arts & Disciplines
Languages : en
Pages : 250
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Book Description
To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.
Author: Keith Glanfield
Publisher: Routledge
ISBN: 1351662554
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm’s branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results. Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not only presents new and different insights; importantly it contains a set of diagnostic questions, frameworks, tools and templates to design implementable changes to a firm’s branding. The text includes a set of six widely occurring firm "typologies" and suggests practical immediate activity on which to base a firm’s implementation plan. This text is essential reading for final year marketing undergraduates, postgraduate students of marketing, practising marketers and general managers
