Strategic Factors Influencing the Export of Kenyan Coffee on Foreign Markets [MBA Thesis a Ccompanied by a CD-ROM] PDF Download
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![Strategic Factors Influencing the Export of Kenyan Coffee on Foreign Markets [MBA Thesis a Ccompanied by a CD-ROM] PDF](https://books.google.com/books/content/images/frontcover/pVsMjwEACAAJ?fife=w150-h200)
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Languages : en
Pages : 75
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The purpose of this study was to investigate the strategic factors influencing the export of Kenyan Coffee in foreign markets. The study was guided by the following research questions: To what extent do internal organizational factors influence the entry into foreign markets? To what extent do the external market factors influence the entry into foreign markets? And to what extent do the market entry strategies influence foreign market entry? The study used descriptive research design. The sample size constituted of 63 respondents selected from a total population of 75 managers in various coffee factories in Nyeri, Murang?a, Kirinyaga, Kiambu, Meru, Embu and Machakos. The study used questionnaire as a data collection tool from the respondents who were involved in the study. This study used descriptive and inferential statistics in analyzing the data. The data was presented using tables, and figures to give a clear picture of the research findings at a glance. The findings on the influence of internal organizational factors in the selection foreign markets established that coffee firms are driven by the market demands, employee competence, technology and availability of finance. The findings on the influence of external organizational factors in the selection foreign markets revealed that coffee firms are driven by the response to the customer needs and preferences and the government enabling conditions to improve their overall competitiveness in the industry. The findings on the influence of market entry strategies in the selection foreign markets indicated that coffee firms contracts other companies to manufacture some or all its products for sale, third party logistics and joint ventures to emerging economies. The study recommended that the use of employees? skills, customers? needs and licensing are capable of improving access to foreign markets. Therefore, future researchers can investigate whether Coffee firms in Kenya show some tendencies towards oligopoly or not.
![Strategic Factors Influencing the Export of Kenyan Coffee on Foreign Markets [MBA Thesis a Ccompanied by a CD-ROM] PDF](https://books.google.com/books/content/images/frontcover/pVsMjwEACAAJ?fife=w80-h100)
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 75
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Book Description
The purpose of this study was to investigate the strategic factors influencing the export of Kenyan Coffee in foreign markets. The study was guided by the following research questions: To what extent do internal organizational factors influence the entry into foreign markets? To what extent do the external market factors influence the entry into foreign markets? And to what extent do the market entry strategies influence foreign market entry? The study used descriptive research design. The sample size constituted of 63 respondents selected from a total population of 75 managers in various coffee factories in Nyeri, Murang?a, Kirinyaga, Kiambu, Meru, Embu and Machakos. The study used questionnaire as a data collection tool from the respondents who were involved in the study. This study used descriptive and inferential statistics in analyzing the data. The data was presented using tables, and figures to give a clear picture of the research findings at a glance. The findings on the influence of internal organizational factors in the selection foreign markets established that coffee firms are driven by the market demands, employee competence, technology and availability of finance. The findings on the influence of external organizational factors in the selection foreign markets revealed that coffee firms are driven by the response to the customer needs and preferences and the government enabling conditions to improve their overall competitiveness in the industry. The findings on the influence of market entry strategies in the selection foreign markets indicated that coffee firms contracts other companies to manufacture some or all its products for sale, third party logistics and joint ventures to emerging economies. The study recommended that the use of employees? skills, customers? needs and licensing are capable of improving access to foreign markets. Therefore, future researchers can investigate whether Coffee firms in Kenya show some tendencies towards oligopoly or not.
Author: Peter Ngibuini Kuguru HSC
Publisher: LAP Lambert Academic Publishing
ISBN: 9783659561382
Category :
Languages : en
Pages : 64
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Book Description
Kenyan coffee is well-known and well-liked across the world. Kenyan beans produce a singular cup with a sharp, fruity acidity, combined with full body and rich fragrance. For a long period of time, coffee has been a major agricultural export earner for Kenya accounting for about 40% of the total income earned on agricultural exports. This has dramatically changed since 1988 with coffee currently accounting for 6% of the total agricultural exports. Coffee farming in Kenya has lately been influenced by decreased contract price despite the high marketing and processing costs that are borne by the farmers. This book provides insight on some of the factors that affect the performance of coffee industry in Kenya.
![Factors Influencing the Future of Advertising Strategy in Kenya [MBA Thesis] PDF](https://books.google.com/books/content/images/frontcover/A1_gjgEACAAJ?fife=w80-h100)
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Publisher:
ISBN:
Category :
Languages : en
Pages : 61
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Author: Dorothy M. Ngungi
Publisher:
ISBN:
Category : Coffee industry
Languages : en
Pages : 106
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Author: Ulrich Koester
Publisher:
ISBN:
Category : Coffee
Languages : en
Pages : 42
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Author: Stephen Carr
Publisher: Washington, D.C. : World Bank
ISBN:
Category : Business & Economics
Languages : en
Pages : 88
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Author: B. S. Rathor
Publisher:
ISBN: 9788183184687
Category : Export marketing
Languages : en
Pages : 576
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![An Assessment of Factors Affecting Foreign Direct Investment in Kenya [MBA Thesis] PDF](https://books.google.com/books/content/images/frontcover/iZtejwEACAAJ?fife=w80-h100)
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Languages : en
Pages : 65
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The purpose of this study was to conduct an assessment of the factors that affect Foreign Direct Investments (FDI) in Kenya. The objectives of this study were to determine the existing barriers to making foreign direct investment in Kenya, to assess the existing potential risks to making foreign direct investment in Kenya and to assess the extent to which Kenyan labor force affects the foreign investment decisions of multinationals in Kenya. The design of the study was descriptive in nature. The research used both qualitative and quantitative data. The study focused on the population of 812 the multinational companies with offices in Nairobi, selected key informants from the Ministry of Foreign Affairs and Trade in Kenya and also key informants from the Development Partners. The study?s sample was 72 respondents from Multinational companies with offices in Nairobi, selected key informants from the Ministry of Foreign Affairs and Trade in Kenya and also key informants from the Development Partners. Structured questionnaires were used to gather information from key informants. The SPSS software was used to analyze the collected data to produce frequency distribution tables, mean and regression analysis of the dependent and independent variables. Regarding the barriers to making FDI in Kenya, the study revealed that generally Kenya did not have a good political environment for making FDI. The study also revealed that the fear of wrangling amongst political parties in Kenya, the frequent fluctuations in interest and currency and unfavorable cost of doing business in Kenya affected the FDI decisions of Multinational Companies. The study revealed that the potential risks to making foreign investments in Kenya were the existing level of corruption in Kenya, the current market restrictions and existing non-attractive investment policies. The study also revealed that on average multinationals would employ a Kenyan to a Chief Executive position in their organizations, mainly because the available labor force in Kenya had the commensurate skills requirements to work for a Multinational Company. However the study indicated that the current level of labor costs of the Kenyan labor force was a major concern for a potential Multinational seeking to make an FDI decision in Kenya. In conclusion, the benefits of FDI would only ensue to countries, sectors and local communities, if national policies facilitated the development of attractive investment frameworks and if country specific risks would be a threat to multinational companies as they created instabilities that would make the costs of doing businesses unpredictable were addressed. To ensure consistent FDI inflows it would be important for government institutions that were responsible for making and implementing policies that affected a country?s investment climate to work towards improving environmental factors that influenced FDI. Finally given that the quality of labor and their related costs were an important factor in deciding location of FDI especially for some labor-intensive manufacturing industries, FDI recipient countries would therefore develop internal strategies to ensure that their labor market resources are equipped with the relevant skills, education and productivity levels and that would be attractive for a potential FDI partner. The study recommended that the Government of Kenya, through the relevant national bodies re-evaluated the existing framework and strategies for attracting FDI by ensuring that the identified barriers, uncertainties to making FDI were addressed. Further it was also imperative that the Kenyan Government developed a framework for ensuring that its citizens remained competitive and potentially attractive to Multinational Companies.
Author: Iain Christie
Publisher: World Bank Publications
ISBN: 1464801975
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
This book presents how tourism initiates economic development and how constraints to the growth of tourism in Sub-Saharan Africa can be addressed. With 24 case studies that illustrate tourism development, it reveals that despite destination challenges, the basic elements needed to initialize or intensify success are applicable across the region.
![Factors that Influence Internationalization of Kenyan Manufacturing Firms [MBA Thesis] PDF](https://books.google.com/books/content/images/frontcover/ez1OjwEACAAJ?fife=w80-h100)
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ISBN:
Category :
Languages : en
Pages : 67
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