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Author: Liz Sharples
Publisher: Goodfellow Publishers Ltd
ISBN: 1910158089
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
The first text to move away from an older paradigm of simply ‘making events work’ and managing inputs, to show how to manage a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals.
Author: Liz Sharples
Publisher: Goodfellow Publishers Ltd
ISBN: 1910158089
Category : Business & Economics
Languages : en
Pages : 306
Get Book Here
Book Description
The first text to move away from an older paradigm of simply ‘making events work’ and managing inputs, to show how to manage a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals.
Author: Liz Sharples
Publisher:
ISBN: 9781785395581
Category : Electronic books
Languages : en
Pages :
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Book Description
Changes in the wider environment have triggered a new normal for event creation. Strategic Event Creation is the contemporary text that recognises and articulates this changed reality for students and professionals. It moves away from an older paradigm of simply making events work and managing inputs to show a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals.
Author: Vassilios Ziakas
Publisher: CABI
ISBN: 1789247853
Category : Travel
Languages : en
Pages : 178
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Book Description
This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events. Encompassing all events including sport, cultural and business, it also covers all kinds of benefits that can be leveraged and lead to sustainability through triple-bottom-line assessment. The book takes an interdisciplinary approach to cross boundaries and creates linkages among the parent disciplines (sport management; events, hospitality and tourism; leisure studies, parks and recreation) and general disciplines (management, marketing, sociology, anthropology, urban and regional planning). Building a truly global and transdisciplinary framework, the author provides direction and possibilities that can lead to new forms of leveraging, making this an excellent resource for researchers, practitioners and students interested in event management and policy, sport management, recreation and leisure, and hospitality, tourism and festival management.
Author: Charles Arcodia
Publisher: Taylor & Francis
ISBN: 1351810030
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
A timely and up-to-date "go-to" reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry. The volume brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on management aspects as well as economic, social and environmental impacts and external factors such as transportation. The book incorporates the varied expertise of some 30 expert authors to provide a definitive collection of statements in this field, accompanied by illustrative and engaging case studies embodying real-life scenarios and examples on an international scale. This book is an excellent resource for students, researchers and academics of Events, as well as those of related studies in particular Tourism, Hospitality, Sport, Leisure, Marketing, Business and Development Studies.
Author: Donald Getz
Publisher: Routledge
ISBN: 1317481615
Category : Business & Economics
Languages : en
Pages : 535
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Book Description
Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture. New to this edition: New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events New and additional case studies throughout the book from a wide range of international events Companion website to include PowerPoint slides and updated Instructor’s Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions.
Author: Donald Getz
Publisher: Goodfellow Publishers Ltd
ISBN: 1915097460
Category : Business & Economics
Languages : en
Pages : 157
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Book Description
A comprehensive collection of fully developed case studies of event management and event tourism main areas, including HR, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. It is a must have collection for all those studying and teaching event management and event tourism.
Author: Glenn A. J. Bowdin
Publisher: Taylor & Francis
ISBN: 1000904393
Category : Business & Economics
Languages : en
Pages : 852
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Book Description
A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations. This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.
Author: Ian R Lamond
Publisher: Springer
ISBN: 1137523867
Category : Social Science
Languages : en
Pages : 320
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Book Description
Critical Event Studies is a growing field, not just within event management and event studies, but across the traditional and digital social sciences. This volume -with contributions from a range of international scholars- is the first to consider the wide variety of research approaches being used by academics from around the world, whose interests lie within the reach of this emerging field. Each chapter uses one or more case examples to present and discuss different methodological approaches applicable to research within critical event studies. Students and academics alike will find inspiration and critical reflection on methodology that can support their own projects.
Author: Ivna Reic
Publisher: Routledge
ISBN: 1136289798
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.
Author: Tim Brown
Publisher: Goodfellow Publishers Ltd
ISBN: 1915097126
Category : Business & Economics
Languages : en
Pages : 267
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Book Description
A unique text that looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.
