Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace PDF Download
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Author: Khosrow-Pour, Mehdi
Publisher: IGI Global
ISBN: 1466681349
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
As financial systems migrate to a pervasive, online environment, business leaders and layman investors alike must adapt to changes in the market brought about by this new age of business. Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance. This cutting-edge reference aids business leaders, financial managers, investors, and consumers looking to build their portfolios and thrive in modern digital business environments.
Author: Khosrow-Pour, Mehdi
Publisher: IGI Global
ISBN: 1466681349
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
As financial systems migrate to a pervasive, online environment, business leaders and layman investors alike must adapt to changes in the market brought about by this new age of business. Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance. This cutting-edge reference aids business leaders, financial managers, investors, and consumers looking to build their portfolios and thrive in modern digital business environments.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Mohd Suki, Norazah
Publisher: IGI Global
ISBN: 179984773X
Category : Business & Economics
Languages : en
Pages : 391
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Book Description
In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.
Author: Ushakov, Denis
Publisher: IGI Global
ISBN: 1522549676
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Since the popularization of Internet access and use, businesses have moved to create and include electronic markets to reach a larger customer base. These electronic markets can exacerbate already existing socioeconomic problems as well as limit the effect of regulation from national states. Regulation and Structure in Economic Virtualization: Emerging Research and Opportunities is a critical academic publication that discusses and explores the relationship between the Internet and business networks, especially the development of web markets and their relation to regulation in global societies. Covering a wide range of topics, such as business virtualization, global outsourcing, and innovations in public governance, this book is geared toward academicians, researchers, and students seeking relevant research on the interaction between the internet and business as well as the development of internet markets.
Author: Suki, Norazah Mohd
Publisher: IGI Global
ISBN: 1522507477
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.
Author: You-Yu Dai
Publisher: Eliva Press（戴友榆）
ISBN: 9994983970
Category : Games & Activities
Languages : en
Pages : 218
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Book Description
Low-carbon tourism is an emerging issue of tourism industry and academia in recent years. Previous studies have provided us some reasons that tourists participate in low-carbon travel or not, however, these reasons are scattered in literature and not been integrated into the construct of low-carbon travel motivation or low-carbon travel constraint. Meanwhile, previous studies often designed low-carbon package tours through the perspective of operators, few studies have assisted independent tourists on how to save energy and reduce carbon in travel. Therefore, this book is focused into two parts. The purpose of one part is to draw on tourism related literature, to develop and test the Low-Carbon Travel Motivation and Constraint Scales. The purpose of the other part is to draw on tourism related literature, to develop and test the Low-Carbon Travel Behavior Scale.
Author:
Publisher:
ISBN: 9781466681354
Category : Electronic commerce
Languages : en
Pages : 0
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Book Description
"This book advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance"--
Author: Soares, Ana Maria
Publisher: IGI Global
ISBN: 1799822222
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
Author: Yablonsky, Sergey
Publisher: IGI Global
ISBN: 1522554580
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment. Multi-Sided Platforms (MSPs) and Sharing Strategies in the Digital Economy: Emerging Research and Opportunities is a critical scholarly resource that examines platform strategies and business models with a focus on multi-sided platform business models. Featuring coverage on a broad range of topics, such as digital collaboration, business ecosystem, and platform value chain, this book is an ideal resource for managers, researchers, academics, practitioners, and students interested in recent trends in business models in the digital age.
Author: Habib, Maki
Publisher: IGI Global
ISBN: 1522572155
Category : Computers
Languages : en
Pages : 630
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Book Description
Rapid advancement in information and communication technologies have led to interconnected and predominately online interactions in the current era. It is crucial for current organizations to adapt and integrate internet technologies to increase flexibility, effective services, and competitiveness. The Handbook of Research on the Evolution of IT and the Rise of E-Society is a pivotal reference source that provides vital research on the application of embedded and connected technology and its role in modern society. While highlighting topics such as information privacy, knowledge management, and social media, this publication explores the development and cultivation of e-community in organizations, as well as the methods of addressing interpersonal facilitation, user-friendly design, and mobile accessibility. This book is ideally designed for program developers, computer engineers, managers, business professionals, researchers, and graduate-level students seeking current research on the adoption and efficient usage, formation, and maintenance of internet and communication technology interaction.
