Strategic Communication and the 2022 Australian Federal Election Campaign PDF Download
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Author: James Mahoney (Professor of professional communication)
Publisher:
ISBN: 9781032459608
Category : Australia
Languages : en
Pages : 0
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Book Description
"This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice. Research undertaken during the 2022 election period analyses campaign issues, whether communication tools were appropriate, and whether strategic directions led to real outcomes by delivering votes to the parties. Applying the Hallahan model for the first time in an Australian election study, the book offers rare insights into a political culture that employs compulsory voting. It will be of interest to scholars and students of Australian politics, public relations and communication studies"--
Author: James Mahoney (Professor of professional communication)
Publisher:
ISBN: 9781032459608
Category : Australia
Languages : en
Pages : 0
Get Book Here
Book Description
"This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice. Research undertaken during the 2022 election period analyses campaign issues, whether communication tools were appropriate, and whether strategic directions led to real outcomes by delivering votes to the parties. Applying the Hallahan model for the first time in an Australian election study, the book offers rare insights into a political culture that employs compulsory voting. It will be of interest to scholars and students of Australian politics, public relations and communication studies"--
Author: JAMES. MAHONEY
Publisher: Routledge
ISBN: 9781032459592
Category :
Languages : en
Pages : 0
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Book Description
This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice. Research undertaken during the 2022 election period analyses campaign issues, whether communication tools were appropriate, and whether strategic directions led to real outcomes by delivering votes to the parties. Applying the Hallahan model for the first time in an Australian election study, the book offers rare insights into a political culture that employs compulsory voting. It will be of interest to scholars and students of Australian politics, public relations, and communication studies.
Author: James Mahoney
Publisher: Taylor & Francis
ISBN: 1000983897
Category : Political Science
Languages : en
Pages : 169
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Book Description
This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice. Research undertaken during the 2022 election period analyses campaign issues, whether communication tools were appropriate, and whether strategic directions led to real outcomes by delivering votes to the parties. Applying the Hallahan model for the first time in an Australian election study, the book offers rare insights into a political culture that employs compulsory voting. It will be of interest to scholars and students of Australian politics, public relations, and communication studies.
Author: Stephen Mills
Publisher: Black Inc.
ISBN: 192223172X
Category : Political Science
Languages : en
Pages : 333
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Book Description
Stephen Mills has conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day. Built around twelve critical moments in Australian electoral history, The Professionals traces the transformation of the party official from administrative servant to highly influential, professional campaign manager, and the election campaign from the pre-television days to the contemporary world of social media, focus groups and million-dollar budgets. He shows how Australia’s political parties went from mass-membership organisations – which provided opportunities for grassroots participation – to top-down managerial enterprises. Internal control of the parties has shifted to a new centre of power: the Head Office. The Professionals provides a fascinating new perspective on the contours of Australian political history and shows political parties as they have rarely been seen before – from the inside.
Author: Jesper Falkheimer
Publisher: Edward Elgar Publishing
ISBN: 1800379897
Category : Business & Economics
Languages : en
Pages : 523
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Book Description
Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.
Author: Erica Guevara
Publisher: Taylor & Francis
ISBN: 1040185940
Category : Political Science
Languages : en
Pages : 415
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Book Description
This book analyzes the role of social networks during electoral campaigns around the world, taking into account the non‐technological particularities (political, electoral, social, economic, cultural) of the media configurations of different countries. Political parties all over the world engage in real virtual battles to appear at the cutting edge of technology. Providing in‐depth case studies from across Europe, North America, Latin America, Asia, and Africa, this book emphasizes the need to study how institutions, culture, and politics shape the processes of technology diffusion in each context. It asks: what are the uses of social networks in election campaigns in different countries? and what are the factors that lead to social networks playing an important role in the elections of a given country? International and comparative in focus, this book brings together work on the uses of social networks (Facebook, X (formerly Twitter), WhatsApp, TikTok, Instagram, Telegram, and more) in the context of an election campaign by different actors (such as parties, companies, journalists, and voters). This book explores the different methodological and theoretical approaches developed for the study of the uses of social networks in an electoral context. The contributors focus on the identification of the “online ecosystem” of electoral actors in each country, studying their strategies and logic. They also analyze the scaremongering rhetoric about the possible effect of social media on elections as an object of study. While taking seriously the issues of polarization, disinformation, or negative campaigning, this book provides understanding of how these work and how their discourses are constructed. This book will be of great interest to upper‐level students and scholars of Political Science, Media, and Communications Studies.
Author: Anika Gauja
Publisher: ANU Press
ISBN: 1760465828
Category : Political Science
Languages : en
Pages : 458
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Book Description
Australia’s 2022 federal election played out in ways that few could have expected. Not only did it bring a change of government; it also saw the lowest number of primary votes for the major parties and the election of the greatest number of Independents to the lower house since the formation of the Australian party system. The success of the Teal Independents and the Greens, along with the appetite voters showed for ‘doing politics differently’, suggested that the dominant model of electoral competition might no longer be the two-party system of Labor versus Liberal. At the very least, the continued usefulness of the two-party-preferred vote as a way of conceptualising and predicting Australians’ voting behaviour has been cast into serious doubt. In Watershed, leading scholars analyse the election from the ground up—focusing on the campaign issues, the actors involved, and the successes and failures of campaign strategy—and show how digital media, visual politics and fake news are changing the way politics is done. Other topics include the impact of COVID-19 and the salience of climate, gender and integrity issues, as well as voting patterns and polling accuracy. This authoritative book is indispensable for understanding the disenchantment with the major parties, the rise of Community Independents, and the role of the Australian Greens and third parties. Watershed is the eighteenth in the ANU Press federal election series and the tenth sponsored by the Academy of the Social Sciences in Australia.
Author: Krom, Ipek
Publisher: IGI Global
ISBN: 1799896749
Category : Business & Economics
Languages : en
Pages : 397
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Book Description
International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.
Author: Ulrike Klinger
Publisher: John Wiley & Sons
ISBN: 1509553592
Category : Language Arts & Disciplines
Languages : en
Pages : 329
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Book Description
Political communication has fundamentally transformed as digital technologies have become increasingly important in everyday life. Technology platforms have become powerful political instruments for world leaders, campaigns, social movements, journalists, and non-governmental organizations. Moreover, they are essential to how people communicate about politics, encounter and share political information, and take action to pursue their political goals. This is the first textbook to center digital platforms in understanding political communication. With global examples beyond the context of Western democracies, the text reveals how digital technologies such as social media and search engines are increasingly shaping political communication in countries around the world. It shows how the core processes of political communication are being reshaped by platforms, from how elections are contested to how issues make it onto policymaking agendas. Topics covered include public opinion, journalism, strategic communication, political parties, social movements, governance, disinformation, propaganda, populism, race, ethnicity, and democratic backsliding. Full of lively examples and pedagogical features, Platforms, Power, and Politics offers an exciting and innovative new approach to political communication. It is essential reading for students of political communication and an important resource for scholars, journalists, and policymakers.
Author: Subarna Shakya
Publisher: Springer Nature
ISBN: 9811978743
Category : Technology & Engineering
Languages : en
Pages : 1025
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Book Description
This book features high-quality research papers presented at the 3rd International Conference on Sustainable Expert Systems (ICSES 2022), held in Nepal during September 9–10, 2022. The book focuses on the research information related to artificial intelligence, sustainability and expert systems applied in almost all the areas of industries, government sectors and educational institutions worldwide. The main thrust of the book is to publish the conference papers that deal with the design, implementation, development, testing and management of intelligent and sustainable expert systems and also to provide both theoretical and practical guidelines for the deployment of these systems.
