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Author: Robert L. Heath
Publisher: SAGE
ISBN: 145227875X
Category : Language Arts & Disciplines
Languages : en
Pages : 425
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Book Description
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features Includes a NEW chapter on brand equity, updated examples, theories and cases throughout, new information on activists and activism, and increased attention to the role that technology plays in issues management Explores ways public relations, risk communication, and crisis communication can be used to address crucial public policy options Advises managers on ways to lessen the chance of a crisis becoming an issue through an examination of crisis preparation and responses Addresses the topic of reputation management by exploring the connection between issues management and brand equity using examples from McDonald′s and Wal-Mart Challenges managers to engage in collaborative decision making with community leaders and residents to reduce the chance that undue fear will translate into unnecessary regulation or legislation Opens each chapter with case study vignettes and closes with summary questions and issues management challenges Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration.
Author: Robert L. Heath
Publisher: SAGE
ISBN: 145227875X
Category : Language Arts & Disciplines
Languages : en
Pages : 425
Get Book Here
Book Description
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features Includes a NEW chapter on brand equity, updated examples, theories and cases throughout, new information on activists and activism, and increased attention to the role that technology plays in issues management Explores ways public relations, risk communication, and crisis communication can be used to address crucial public policy options Advises managers on ways to lessen the chance of a crisis becoming an issue through an examination of crisis preparation and responses Addresses the topic of reputation management by exploring the connection between issues management and brand equity using examples from McDonald′s and Wal-Mart Challenges managers to engage in collaborative decision making with community leaders and residents to reduce the chance that undue fear will translate into unnecessary regulation or legislation Opens each chapter with case study vignettes and closes with summary questions and issues management challenges Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration.
Author: Stephen J. Flanagan
Publisher: Potomac Books, Inc.
ISBN: 1597971200
Category : Political Science
Languages : en
Pages : 431
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Book Description
Experts analyze seven key security challenges
Author: Ordóñez de Pablos, Patricia
Publisher: IGI Global
ISBN: 1799847888
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
Strategic disruptors in companies and economies, including blockchain technology, big data, and artificial intelligence, can contribute to the creation of new business opportunities, jobs, and growth. Research is needed on the impacts of these disruptors in Asia, as well as analyses on new business ecosystems and policy implications. Global Challenges and Strategic Disruptors in Asian Businesses and Economies presents a rich collection of chapters that explore and discuss the state of the art, emerging topics, challenges, and success factors in business, big data, innovation, and technology in Asia. The book explores how the internet of things, big data, and artificial intelligence can provide solutions for global challenges and companies. Including topics on digital economy, strategic management, and information technologies, this book is ideal for managing directors, general managers, corporate heads of firms, politicians, executives, entrepreneurs, academicians, decision makers, policymakers, researchers, and students looking to enhance their understanding and collaboration in business, disruptive innovation, and technology in Asia.
Author: Williamson Murray
Publisher:
ISBN:
Category : Counterinsurgency
Languages : en
Pages : 320
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Book Description
"In March 2006, President George W. Bush signed a new National Security Strategy that he refers to as a "wartime national security strategy." He also states in the introduction that to follow the path the United States has chosen, we must "maintain and expand our national strength." One way to do this is to study and propose solutions to the complex challenges the United States faces in the 21st century. At the U.S. Army War College, the students have embraced this challenge and spend a year developing their intellectual strength in areas that extend well beyond the familiar operational and tactical realm to which they are accustomed. This collection of essays written by students enrolled in the U.S. Army War College Advanced Strategic Art Program (ASAP) reflects the development of their strategic thought applied to a wide range of contemporary issues. The ASAP is a unique program that offers selected students a rigorous course of instruction in theater strategy. Solidly based in theory, doctrine, and history, the program provides these students a wide range of experts both in and out of the military, staff rides, and exercises to develop them as superb theater strategists. ASAP graduates continue to make their mark throughout the military to include in the Office of the Secretary of Defense, the Joint Staff, and the Combatant Commands."--STINET web site.
Author: Robert Heath
Publisher: Jossey-Bass
ISBN:
Category : Business & Economics
Languages : en
Pages : 458
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Book Description
Brings together leading thinkers on all aspects of issues management to present a comprehensive corporate survival strategy. Offers specific advice on identifying and monitoring issues resulting from new regulations, legislation, public policy changes, and consumer demands.
Author: Laura Chappell
Publisher: Routledge
ISBN: 1317481062
Category : Political Science
Languages : en
Pages : 256
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Book Description
This edited collection is a timely and in-depth analysis of the EU’s efforts to bring coherency and strategy to its security policy actions. Despite a special European Council summit in December 2013 on defence, it is generally acknowledged that fifteen years since its inception the EU’s Common Security and Defence Policy (CSDP) has yet to acquire a clear sense of purpose. This book investigates those areas where the EU has established actorness in the security and defence field and asks whether they might constitute the elements of an emergent more coherent EU strategy on security. Taking a critical view, the contributors map the EU’s strategic vision(s) across particular key regions where the EU has been active as a security actor, the strategic challenges that it has pinpointed alongside the opportunities and barriers posed by a multiplicity of actors, interests and priorities identified by both member states and EU actors. By doing this we demonstrate where gaps in strategic thinking lie, where the EU has been unable to achieve its aims, and offer recommendations concerning the EU’s future strategic direction. This book will be of much interest to students of European security, EU policy, strategic studies and IR in general.
Author: Paul Sweeney
Publisher: Routledge
ISBN: 1135955697
Category : Business & Economics
Languages : en
Pages : 832
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Book Description
As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their roles. Now in its fifth edition, Sweeney and McFarlin's International Management embodies a balanced and integrated approach to the subject, emphasizing the strategic opportunities available to firms on a global playing field, as well as exploring the challenges of managing an international workforce. Integrating theory and practice across all chapter topics, this book helps students to learn, grasp, and apply the underlying principles of successful international management: Understanding the broad context of international business, including the critical trends impacting international management, the legal and political forces driving international business, and the ethical and cultural dilemmas that can arise Mastering the essential elements of effective interaction in the international arena, from cross-cultural understanding and communication to cross-border negotiation Recognizing and taking advantage of strategic opportunities, such as entering and operating in foreign markets Building and leading effective international teams, including personal and behavioral motivation, as well as taking an international perspective on the hiring, training, and development of employees These principles are emphasized in the text with current examples and practical applications, establishing a foundation for students to apply their understanding in the current global business environment. With a companion website featuring an instructor’s manual, powerpoint slides, and a testbank, International Management, 5e is a superb resource for instructors and students of international management.
Author: Robert Galliers
Publisher: Routledge
ISBN: 0750656190
Category : Business & Economics
Languages : en
Pages : 642
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Book Description
The editors include a wide range of contemporary and classic articles from North America and the UK on key information systems management themes, including IT developments in business and outsourcing information systems services.
Author: Frederik Ahlemann
Publisher: Springer Science & Business Media
ISBN: 3642242235
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
The Enterprise Architecture Management (EAM) discipline deals with the alignment of business and information systems architectures. While EAM has long been regarded as a discipline for IT managers, this book takes a different stance: It explains how top executives can use EAM to leverage their strategic planning and controlling processes, as well as how it can contribute to their sustainable competitive advantage. Based on the analysis of best practices from eight leading European companies from various industries, the book presents the crucial elements of successful EAM. It outlines what executives need to do in terms of governance, processes, methodologies, and culture in order to bring their management to the next level. Beyond this, the book points out how EAM could develop in the next decade, thus allowing today’s managers to prepare for the future architecture management.
Author: Richard Rumelt
Publisher: Currency
ISBN: 0307886239
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
