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Author: Kristin Langellier
Publisher: Temple University Press
ISBN: 1592138519
Category : Performing Arts
Languages : en
Pages : 290
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Book Description
A guide to understanding storytelling in context.
Author: S M A Moin
Publisher: Springer Nature
ISBN: 3030590852
Category : Business & Economics
Languages : en
Pages : 113
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Book Description
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.
Author: Julia Campbell
Publisher: Charitychannel LLC
ISBN: 9781938077791
Category : Nonprofit organizations
Languages : en
Pages : 200
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Book Description
Storytelling is a hot topic for nonprofits. Actually, it's the hottest topic! This book is carefully designed to help busy nonprofit practitioners and volunteers to use storytelling to grow support and to keep donors engaged. Storytelling for nonprofits is all about crafting authentic, real, emotional stories about the work that you do every day.
Author: Susan Green
Publisher: Routledge
ISBN: 1317346106
Category : Language Arts & Disciplines
Languages : en
Pages : 316
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Book Description
Debuting in its first edition News Now: Visual Storytelling in the Digital Age helps today's broadcast journalism students prepare for a mobile, interactive, and highly competitive workplace. The authors, all faculty members of the prestigious Cronkite School of Journalism and Mass Communication, bring their real-world expertise to a book designed to be a trusted reference for the next generation of broadcast journalists.
Author: Ellen McCracken
Publisher: Taylor & Francis
ISBN: 1351810480
Category : Computers
Languages : en
Pages : 124
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Book Description
Cover -- Title -- Copyright -- Contents -- Introduction: The Unending Story -- 1 The Ethics of Serialized True Crime: Fictionality in Serial Season One -- 2 Sounds Authentic: The Acoustic Construction of Serial 's Storyworld -- 3 Narrative Levels, Theory of Mind, and Sociopathy in True-Crime Narrative-Or, How Is Serial Different from Your Average Dateline Episode? -- 4 The Serial Commodity: Rhetoric, Recombination, and Indeterminacy in the Digital Age -- 5 "What We Know": Convicting Narratives in NPR's Serial -- 6 The Impossible Ethics of Serial : Sarah Koenig, Foucault, Lacan -- 7 Serial 's Aspirational Aesthetics and Racial Erasure -- Contributors -- Index
Author: Ronald J. Osgood
Publisher: Wadsworth Publishing Company
ISBN:
Category : Art
Languages : en
Pages : 398
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Book Description
DVD-ROM contains: Interactive modules that illustrate concepts discussed in the text.
Author: Matteo Stocchetti
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN: 9783631675441
Category : Communication. Mass media
Languages : en
Pages : 0
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Book Description
This book is the second book-length publication of the programme Media and Education in the Digital Age-MEDA. The contributions discuss the risks of the digital turn in educational storytelling but also of the opportunities for critical engagements. They provide unique ideas, evidence and inspiration in support of critical education.
Author: Kristin Langellier
Publisher: Temple University Press
ISBN: 1592138519
Category : Performing Arts
Languages : en
Pages : 290
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Book Description
A guide to understanding storytelling in context.
Author: Marina Grishakova
Publisher: Walter de Gruyter
ISBN: 3110237741
Category : Literary Criticism
Languages : en
Pages : 360
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Book Description
The ‘narrative turn’ in the humanities, which expanded the study of narrative to various disciplines, has found a correlate in the ‘medial turn’ in narratology. Long restricted to language-based literary fiction, narratology has found new life in the recognition that storytelling can take place in a variety of media, and often combines signs belonging to different semiotic categories: visual, auditory, linguistic and perhaps even tactile. The essays gathered in this volume apply the newly gained awareness of the expressive power of media to particular texts, demonstrating the productivity of a medium-aware analysis. Through the examination of a wide variety of different media, ranging from widely studied, such as literature and film, to new, neglected, or non-standard ones, such as graphic novels, photography, television, musicals, computer games and advertising, they address some of the most fundamental questions raised by the medial turn in narratology: how can narrative meaning be created in media other than language; how do different types of signs collaborate with each other in so-called ‘multi-modal works’, and what new forms of narrativity are made possible by the emergence of digital media.
Author: Gambarato, Renira Rampazzo
Publisher: IGI Global
ISBN: 1522537821
Category : Language Arts & Disciplines
Languages : en
Pages : 371
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Book Description
Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Journalism across several media platforms provides rapidly expanding content and audience engagement that assist in enhancing the journalistic experience. Exploring Transmedia Journalism in the Digital Age provides emerging research on multimedia journalism across various platforms and formats using digital technologies. While highlighting topics, such as immersive journalism, nonfictional narratives, and design practice, this book explores the theoretical and critical approaches to journalism through the lens of various technologies and media platforms. This book is an important resource for scholars, graduate and undergraduate students, and media professionals seeking current research on media expansion and participatory journalism.
Author: Bridget Tombleson
Publisher: SAGE Publications Limited
ISBN: 152978638X
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and public relations professionals, as well as content creators and journalists. This book teaches essential skills in deconstructing the traditional narrative and how to adapt narrative to fit contemporary platforms. Co-creative methods are emphasised and provide readers with a theoretical underpinning of participatory culture, and narrative. For the first time ever, this book brings together extant arts and humanities-based models with business theory. It provides learners with a clear understanding of the creative and persuasive form of narrative within a digital context, whilst building brand. Contemporary case studies highlight challenges faced in the digital world, including implications for reputation management, considerations associated with mis- and disinformation and the crucial role of the collective narrative. A key principle guiding this book is: ‘the more digital we become, the more we crave to feel human’ and it is this very space where digital storytelling can cut through the (digital) noise to provide an authentic connection. Bridget Tombleson is an academic at Curtin University, Perth, Western Australia, with more than twenty years’ experience in public relations and the communication industry. Katharina Wolf is an Associate Professor at Curtin University in Perth, Western Australia, and Lead of the Faculty of Business and Law’s public relations program.
